Bachelors in Marketing & Business - Burgundy School Of Business

Bachelors in Marketing & Business

Prérequis

Requirements

Non-French secondary school diploma

Campus

Dijon Campus

Full time ou part time

Full Time

Full time ou part time

100% English track or French track with progressive English

PROGRAMME HIGHLIGHTS

Our Marketing & Business Bachelors programme is designed to train you in the essential skills associated with management while also developing soft skills: agility, open-mindedness, creativity, entrepreneurial spirit and collective thinking.

International immersion, strong connection to the corporate world, Do and Learn-oriented pedagogy … by choosing a Bachelors at BSB you are guaranteed enhanced employability and the best chance of success in competitive entry Masters programmes.

Our teaching model and dedicated team allow us to give you individual support. At every stage of your journey at BSB, you will be guided, coached, encouraged and challenged.

AN INTERNATIONALLY RECOGNISED DEGREE

The BSB Bachelors in Marketing and Business is recognised by the French Ministry of Higher Education, Research and Innovation. Successful completion leads to Masters level study (Bac+5).

BSB is one of the 15 French Grandes Ecoles, and is doubly accredited by AACSB and EQUIS. Both accreditations were renewed in 2019.

6 REASONS TO JOIN A BACHELORS PROGRAMME AT BSB

INTERNATIONAL EXPERIENCE
• 39% of international professors
• Opportunity to study abroad for one semester to 1 year
• 4 week English language internship in Canada or Ireland

A PROFESSIONAL CURRICULUM
• Up to 13 months of internship in the company
• 350 professional speakers

A “DO AND LEARN” PEDAGOGY
• Business games to test your achievements
• Personalised support

MODULAR TRAINING
• 2 choices of course: 100% English track or French track with progressive English
• 5 specialisation options in 3rd year

A SPRINGBOARD TO MASTERS
• 90% of students continue to a Masters degree

A POWERFUL ALUMNI NETWORK
• More than 16,000 graduates

AT BSB, YOU’RE NOT JUST A NUMBER

Our teaching model and dedicated team allow us to offer individualised attention. At every stage of your journey at BSB, you will be guided, coached, encouraged and challenged.

To support our students, we need to know them. That’s why we focus on personalised education:

Classroom-only and face-to-face teaching

Ratio of 35 students to 1 teacher

Human-sized  campus

The Hub: Access to School Support Services, Career Booster, Wellness Center and International Coaching

BSB, RISING THROUGH THE RANKS

TOP 15

of the Grandes Ecoles of Management in France

Rising by 5 PLACES IN 7 YEARS

(SIGEM 2019)

TOP 3

of the Grandes Ecoles where students are the happiest (Happy At School Ranking 2020)

LIVE THE “LEAD FOR CHANGE” EXPERIENCE!

CURRICULUM


Our Bachelors programme gives you the full range of vision you need to take on new challenges in a world that is moving ever faster.

In 3 years of general training, constantly readjusted to be in line with the business reality, you will adapt your expectations, acquire the basics of marketing and commerce and better understand the different professional skills of companies.

the school’s curriculum regularly evolves in order to provide BSB students with an education in line with the societal stakes, the new practices and the latest regulations.

YEAR 1
DISCOVERING THE FUNDAMENTALS

MARKETING / COMMUNICATION / SALES

  • Market Research and Consumer Behaviour
  • Trade policy and dashboards
  • Marketing case study
  • Negotiation

MANAGEMENT / STRATEGY / ENTREPRENEURSHIP

  • Functional approach to the company
  • Entrepreneurship

ECONOMICS / SOCIAL SCIENCES

  • Microeconomics – Macroeconomics
  • Quantitative techniques
  • Relationship and communication (Voltaire project)
  • Manager’s computer tools

FINANCE / ACCOUNTING / LAW

  • Accounting
  • Law

GENERAL CULTURE

LANGUAGES

  • First language: English
  • Compulsory second language : German, Chinese, Spanish, Italian or French for international students
  • Optional third language: German, Arabic, Chinese, Japanese, Portuguese, Russian, Spanish or Italian

WORK experience :
2 TO 4 MONTHS (APRIL-AUGUST)

Discovery course of the company or humanitarian mission

YEAR 2
DIVING DEEPER

MARKETING / COMMUNICATION / SALES

  • E-business
  • “Products and services” policy
  • Market research and marketing strategy
  • Communication and distribution policies
  • Shopping

MANAGEMENT / STRATEGY / ENTREPRENEURSHIP

  • Entrepreneurship

ECONOMICS / SOCIAL SCIENCES

  • International Affairs and Issues
  • Corporate Information System

FINANCE / ACCOUNTING / LAW

  • Management and tax control
  • Introduction to corporate finance

LANGUAGES

  • First language English
  • Compulsory second language: German, Chinese, Spanish, Italian or French for international students
  • Optional third language: German, Arabic, Chinese, Japanese, Portuguese, Russian, Spanish or Italian

PERSONAL BOOST

  • Eloquence
  • English
  • Mathematics and logic

INTERNATIONAL EXPERIENCE :
4 WEEKS

  • 100% English-speaking international seminar
  • Better understanding and management of cultural diversity

WORK experience :
2 TO 4 MONTHS (APRIL-AUGUST) internship

INTERNATIONAL STUDENTS: THERE IS AN OPPORTUNITY TO JOIN THE BACHELORS MARKETING & BUSINESS DIRECTLY INTO YEAR  3. VISIT YOUR DEDICATED SECTION FOR MORE INFORMATION.

YEAR 3
BUILDING ON NEW KNOWLEDGE

MARKETING / COMMUNICATION / SALES

  • Digital communication
  • International account manager
  • International marketing

MANAGEMENT / STRATEGY / ENTREPRENEURSHIP

  • Strategy
  • Business model

ECONOMICS / SOCIAL SCIENCES

  • Organisational behaviour
  • Ethics and social responsibility

FINANCE / ACCOUNTING / LAW

  • Economic and financial news
  • International accounting

LANGUAGES

  • First language: English
  • Compulsory second language: German, Chinese, Spanish, Italian or French for international students
  • Optional third language: German, Arabic, Chinese, Japanese, Portuguese, Russian, Spanish or Italian

SPECIALISE

PERSONALISE YOUR CAREER BY CHOOSING A SPECIALISATION

Wine Tourism

International Business Management

Business Développement

Digital Management

Marketing du Luxe

Sustainable Business Management

LEARN MORE ABOUT THE CONTENT OF THESE SPECIALISATIONS

INTERNATIONAL AT BSB

Being curious, opening up to other cultures and understanding global issues are all assets to becoming a change actor in an international context

LIVE AN INTERNATIONAL EXPERIENCE
DURING YOUR DEGREE

Intensive English Immersion Internship in Canada or Ireland of 4 weeks from the 1st year to allow you to better prepare for the language tests.

In the final year, there is an option for a semester or a full year to prepare a double degree at one of our 50 partner institutions.

LEARN MORE ABOUT THE 50 INTERNATIONAL DESTINATIONS

WHY A DUAL-DEGREE?

Presenting two degrees is a real springboard to boost your career anywhere in the world. You demonstrate the mastery of another language, openness to another culture and immersion in one country for a year, while accessing the business networks of both institutions: the keys to a successful and effective professional launch.

7 dual-degree courses are offered, depending on the academic and language level of each student.

BSB SUPPORT

We advise you in your choice of destination, support you in the organisation of your stay, and remain in contact with you via our International Relations team throughout your study abroad experience.

A RESOLUTELY INTERNATIONAL ENVIRONMENT

39%

of teachers are international

25%

of students on our campuses are international

75

nationalities represented

Over 180

prestigious international partners in 53 countries

LANGUAGE LEARNING: AN ESSENTIAL PART OF THE PROGRAMME

#1

A 100% ENGLISH-SPEAKING TRACK FOR IMMEDIATE IMMERSION,
You take all your courses in English from the first year.

#2

A FRENCH TRACK WITH PROGRESSIVE ENGLISH
You take certain courses or seminars in English to advance your level.

STRENGTHENING LANGUAGES
• Reinforced English courses in small groups
• Learning the LV1 and LV2 languages face to face with native teachers
• Preparing for language tests
• Unlimited access to our interactive language platform to strengthen your level, prepare you for language tests and introduce you to an LV3.

BOOST YOUR ENGLISH LEVEL FOR 4 WEEKS IN CANADA OR IRELAND
To master a language, nothing is more effective than to go on an immersion course in a local’s home.

From the first year, we offer you the opportunity to spend 4 weeks in Ireland or Canada to follow intensive Business English courses.

FIND OUT ALL YOU NEED TO KNOW ABOUT INTERNATIONAL AT BSB

ADMISSIONS

International students, you can join the Bachelors in Marketing & Business in year 1 (3-year course) or directly in year 3 (1-year course)

Academic requirements: a non-French secondary school diploma

English Track: IELTS: 5.5 or TOEIC: 700
French Track: TCF/TEF: B2

3-step application process:
– Online application file
– Online logic test
– Oral motivation interview

About work placement: work placement in year 3 is accessible to you only if you meet the required conditions (normally including fluent French) at the time of signing a work placement contract.

FINANCING


Tuition fees for the Bachelors Marketing & Business are €7,500 per year for the 3-year course or €8,500 for the 1-year course (direct entry in year 3)

This “all inclusive” rate, guaranteed throughout your course, includes the following services:

Language tests and preparation for IELTS, TOEIC, CECRL

Semester or year of international academic exchange (excluding transport and accommodation)

Intensive 4-week English course in Ireland or Canada (excluding transport and accommodation)

The Hub: access to school support services, Career Booster, International Coaching, Wellness Center.

Campus and Learning Center access (open 6 days a week, 8:30 a.m. to 10 p.m. on weekdays)

BSB Alumni: Take advantage of the power of our network of over 16,000 graduates

Optional catch-ups, e-learning support, group project tutoring

YOU CAN CARRY ON WITH YOUR COURSE BY CHOOSING THE MASTERS “GRANDE ÉCOLE”

You wish to specialise at the end of your Bachelors in Marketing & Business, develop your international experience and obtain a Masters degree?

You can continue your studies after the Bachelors in Marketing & Business and join the BSB Grande Ecole Masters by taking the Passerelle MGE test. 

Effective preparation for the Masters Grande Ecole entrance test is integrated into the Year 3 programme.

95% of the students who have completed the integrated preparation have passed the Passerelle test over the last 3 years.

…OR ENTER THE LABOUR MARKET DIRECTLY

The Bachelors in Marketing & Business prepares our graduates for a wide variety of professions: buyer, communications mission manager, marketing assistant, product manager, export assistant, export zone manager, customer advisor, store manager, sector manager etc.

BSB ALUMNI

A network of more than 16,000 graduates!

By joining BSB, you enter a community of over 16,000 graduates worldwide. Sharing experiences or ideas, creating partnerships, accelerating recruitment, employability…

The BSB Alumni network accompanies you during your Bachelors degree and throughout your career

OUR GRADUATES

Hua-Victor CHEN
BSB’14
Trainer at Google, Co-founder of marketing agency Majordome Digital

Mathilde DRIÉ BSB’17
Study Office Manager

Mélissa GUILLERY
BSB’14
Sales Manager

Thibaud BENHAMICHE BSB’15
Client Manager

70%

of our graduates found a job in less than 4 months

70%

of our graduates started in a full-time job

29 400€

average gross starting salary after obtaining Bachelors in Marketing & Business

36 300€

average gross starting salary after obtaining BSB Masters Degree

COMPANIES THAT RECRUITED OUR STUDENTS