MSc - Global Marketing & Luxury Management - Burgundy School Of Business

MSc – GLOBAL MARKETING & LUXURY MANAGEMENT

Prérequis

Requirements

Non-French Bachelors degree or French Masters 1

Campus

Dijon Campus

Full time ou part time

Full time

Full time ou part time

Taught in English

PROGRAMME HIGHLIGHTS


The MSc Global Marketing & Luxury Management is designed to prepare tomorrow’s managers to implement efficient marketing strategies in the luxury sector.
A real accelerator of employability, in France and abroad!

AN INTERNATIONAL ENVIRONMENT
You will be working on a campus with nearly 70 nationalities where a third of the faculty members are international, offering many opportunities to learn from best practice and share international experiences, to build a network around the world!

Note: 100% of your modules are taught in English.

THEORETICAL LEARNING AND PRACTICAL APPLICATION TO BUILD YOUR EXPERTISE
Develop the knowledge, know-how and interpersonal skills necessary forsuccessful implementation of effective marketing strategies, through modules dedicated to marketing and negotiation tools.

A FOCUS ON THE LUXURY AND HIGH-END SECTORS
Decipher features specific to the luxury and high-end industries via dedicated courses.

AN ENTREPRENEURIAL CHALLENGE: THE MARK CHALLENGE
Present an entrepreneurial project in the luxury or high-end industry to a panel of industry professionals, including potential investors, business leaders, community leaders and other influential individuals.

CURRICULUM


Built around 3 fundamental principles, the MSc Global Marketing & Luxury Management combines practical skills and academic knowledge. It is a real accelerator of employability for graduates, in France and abroad.

#1

SPECIALISED AREAS OF EXPERTISE
• International luxury marketing
• Marketing of related products
• Persuasive communication and consumer psychology

#2

BUSINESS MANAGEMENT
• Learn to implement an international marketing policy
• Gain a pragmatic view of international trade to manage a team
• Use social marketing in daily operations
• Recommend appropriate marketing elements for luxury products and services
• Develop e-marketing

#3

UNDERSTANDING THE CURRENT GLOBAL BUSINESS ENVIRONMENT
• Work on applied business experience (consulting projects)
• Understand the impact of international financial risk management on a marketing decision
• Master social marketing and corporate social responsibility
• Master the tools associated with international marketing
• Analyse theoretical marketing concepts and frameworks within a luxury market
• Identify the key success factors for the management of luxury brands

SEMESTER 1

ESSENTIALS

Business ethics: basic concepts, behavioural models and tools associated with business ethics
Strategic management: operational tools and methods to design, implement and evaluate a strategy
Corporate governance and the various legal forms of international companies: understanding the implications of governance on management.
Management of international marketing: understanding international marketing issues.
Digital project consultation:  project giving an overview of e-commerce and the market, IOT.
Detecting and implementing business opportunities: exposing students to problems related to international trade in order to find creative ways to solve them. Work on in-depth examples and international marketing frameworks through team projects.
Global marketing strategy: formulation of new product development or brand extension strategies, marketing plan with marketing mix, strategic marketing plan.
• International luxury marketing: introduction to the luxury industry.
Trade negotiation: being able to take into account the complexity of the negotiation in a global context.

SEMESTER 2

PRACTICAL MODULES

Business Cases
Reinventing Luxury: Re-examining concepts, models and trends that affect luxury
International negotiation: know the rules of negotiation of the main countries and master their strategies to prepare your negotiation abroad.
International business project: train students to solve concrete business problems in teams.
Luxury entrepreneurship: the Mark Challenge is a luxury business plan competition. Presented orally to a panel of professionals (including potential investors, community leaders and other influential personalities), the Mark Business Plan Competition aims to engage highly qualified and responsible students and business leaders from around the world by promoting entrepreneurship in all areas of luxury goods and services.

INTERNATIONAL COMMERCIAL COURSES:

• Marketing of related products
• Persuasive communication and consumer psychology
• International Negotiation

ADMISSIONS


Requirements to join the MSc Global Marketing & Luxury Management: 

English language certificate: IELTS 6.0 or TOEIC 785

Non-French Bachelor degree or a French Master 1 in any field

Oral test of motivation

APPLICATION PROCESS: (administrative fees: 100€)  

  • Online application form 
  • Oral motivational speech with the Director of the programme to discuss your motivations.

FINANCING


Tuition fees for the MSc Global Marketing & Luxury Management are €14,000. 

 This “all inclusive” rate, guaranteed throughout your course, includes the following services:

  • Field trips (travel and housing) 
  • The Hub: access to school support services, Career Booster, International Coaching, Wellness Center.
  • Campus and Learning Center access (open 6 days a week, 8:30 a.m. to 10 p.m. on weekdays)
  • BSB Alumni: Take advantage of the power of our network of over 16,000 graduates
  • Optional catch-ups, e-learning support, group project tutoring

The Hub: access to school support services, Career Booster, International Coaching, Wellness Center.

Campus and Learning Center access (open 6 days a week, 8:30 a.m. to 10 p.m. on weekdays)

BSB Alumni: Take advantage of the power of our network of over 16,000 graduates

Optional catch-ups, e-learning support, group project tutoring

Field trips

CAREERS


MSc Global marketing & luxury management graduates will have the knowledge and know-how to occupy positions in the field of luxury marketing for national or international companies, such as: product/brand manager, market manager responsible for marketing, sales director, account manager, etc.

The BSB Career Centre helps you throughout your career to build your professional project and connects you with the BSB Alumni network as well as with potential recruiters of the sector.

92%

of our graduates found a job in less than 6 months

45 500€

average gross annual salary at 3 years

40%

of our graduates have a position with an international dimension