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26/09/2018

A New Academic Year for the School of Wine & Spirits Business

"Dive In": The School of Wine and Spirits Business welcomed 80 students from 12 different nationalities at the Château de Gilly this September

A New Academic Year for the School of Wine & Spirits Business

September 2018. The School of Wine & Spirits Business (SWSB) commenced the new academic year by revealing its new signature slogan: "Dive In – In Burgundy, Inside Wine & Spirits". The slogan is an invitation for student to immerse themselves in the privileged environment of wine and spirits, the School, its expertise and networks, as well as Burgundy's exceptional winegrowing region.

Mid-September marked the beginning of this process when this year’s 80 students in the MBA Wine & Spirits Business and MSc Wine Management degrees spent an unforgettable day at the Château de Gilly.

"Dive In – In Burgundy, Inside Wine & Spirits": dive into the heart of wines and spirits

The new signature slogan is SWSB’s commitment which positions it at the heart of its expertise: Burgundy wine, Burgundy terroir, management and know-how. The commitment is bolstered by a strong foundation which is deeply rooted in the renowned region of Burgundy, as well as the School’s history, its international recognition, far-reaching networks and unique facilities built for its specific needs.

The signature slogan "Dive In – In Burgundy, Inside Wine & Spirits" is also a visual identity, particularly pleasing to the eye, which offers a concrete immersion in the worlds of wine, spirits and Champagne. It accompanies SWSB’s message that it is a key player in the domain of wines and spirits management within a global context.



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