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Glyn Atwal

Department: Marketing Management
PUBLICATION AUTHORS PUBLICATION TYPES YEAR
Atwal, G., Bryson, D. Brand Hate: The Case of Starbucks in France. British Food Journal, 2019, vol. 121, n°1, p. 172-182.
Articles in peer refereed journals
2019
Atwal, G., Bryson, D., Tavilla, V. Posting photos of luxury cuisine online: an exploratory study. British Food Journal, 2019, vol. 121, n°2, p. 454-465.
Articles in peer refereed journals
2019
Williams, A., Atwal, G., Bryson, D. Luxury Craftmanship - The Emergent Luxury Beer Market. British Food Journal, 2019, vol. 121, n°2, p. 359-370.
Articles in peer refereed journals
2019
Atwal, G. "Glocalization": Redifining Communication Models. Arab Luxury World Conference, 12-13 juin 2019, Dubai, Emirats Arabes Unis.
Invited keynote speeches
2019
Atwal, G. Developing a Storytelling Experience Within Luxury Spirits Category. 55th MBAA International Conference "Cultural Consciousness in Business", 27-29 mars 2019, Chicago, Illinois, Etats-Unis.
Papers in Academic Conferences
2019
Heine, K., He, J., Atwal, G. Managing Country-of-Origin Affiliations for Luxury Brand-Building in China. Australasian Marketing Journal, 2019, vol. 27, n°1, p. 14-23.
Articles in peer refereed journals
2019
Atwal, G. Royal Enfield - A Revving Revival. The Case Center, 2018, n°518-0125-1 .
Case studies
2018
Atwal, G. Sotheby's - Bidding on a Digital Future . The Case Center, 2018, n°518-0126-8 .
Case studies
2018
Atwal, G. Starbucks - Storm in a Coffee Cup. The Case Center, 2018, n°718-0074-1 .
Case studies
2018
Atwal, G. Uber-competitive: The Dynamics of an Industry on the Move . The Case Center, 2018, n°518-0142-1 .
Case studies
2018
Atwal, G., Bryson, D. Global Luxury: Organizational Change and Emerging Markets since the 1970s. . Business History Review, 2018, vol. 92, n°3, p. 582-584.
Book reviews
2018
Atwal, G., Heine, K., Crener-Ricard, S., Phan, M. Personality-Driven Luxury Brand Management. Journal of Brand Management, 2018, vol. 25, n°5, p. 474-487.
Articles in peer refereed journals
2018
Atwal, G. India in the Spotlight. India Now Business and Economy, 11 juin 2018.
Interviews
2018
Atwal, G. Merger Game. The Case Center, 2018, n°318-0265-1.
Case studies
2018
Bryson, D., Atwal, G., Crespi, R. A Comparison of Perceptions of Luxury: The Case of Finland and the UK. Journal of International Marketing Strategy, 2018, vol. 5, n°1, p. 33-47.
Articles in peer refereed journals
2018
Atwal, G., Bryson, D. Marketers incognito: a luxury store evaluation in practice. European Case Clearing House, 2017, n°517-0127-1.
Case studies
2017
Atwal, G., Bryson, D. Tripping on twitter. European Case Clearing House, 2017, n°517-0170-1.
Case studies
2017
Atwal, G. 6 idiosyncrasies of the Chinese super-rich. ILTM, 15 septembre 2017,https://view.iltm.com/2017/09/15/6-idiosyncrasies-of-the-chinese-super-rich/.
Blog
2017
Atwal, G., Bryson, D. BE Blogs: Are marketers ready for the desi luxury shopper?. ET BrandEquity, 28 juin 2017,http://brandequity.economictimes.indiatimes.com/news/marketing/are-marketers-ready-for-the-desi-luxury-shopper/59346432.
Press tribunes
2017
Atwal, G., Williams, A. Luxury Brand Marketing - The Experience is Everything!. In: Kapferer, J-N., Kernstock, J., Brexendorf, T.O., Powell, S.M. (coord.). Advances in Luxury Brand Management, Basingstoke: Palgrave Macmillan, 2017, p. 43-57.
Chapters in books
2017
Atwal, G., Bryson, D. Considerations on the Design of a Luxury Footprint for India. In: Thieme, W. (coord.). Luxusmarken Management. Grundlagen, Strategien und praktische Umsetzung, Wiesbaden: Springer, 2017, p. 177-186.
Chapters in books
2017
Atwal, G., Bryson, D. Antecedents of Intention to use Green Banking in Germany . MMA 2017, 22-24 mars 2017, Chicago, Etats-Unis.
Papers in Academic Conferences
2017
Atwal, G., Bryson, D. Luxury Brands in China and India. 1ère éd., Basingstoke : Palgrave Macmillan, 2017, 256 p.
Books
2017
Bryson, D., Atwal, G. Corporate Scandals – Cauldrons of Spilt Trust. The World Financial Review, 2017.
Papers in professional journals
2017
Atwal, G., Bryson, D., Heine, K. Antecedents of Luxury Brand Hate. The Mystique of Luxury Brands Conference , 12-13 mai 2016, Shanghai, Chine.
Papers in Academic Conferences
2016
Heine, K., Phan, M., Atwal, G. Authenticity and prestige: what luxury brands could learn from the wine industry?. Luxury Research Journal, 2016, vol. 1, n°2, p. 177-190.
Articles in peer refereed journals
2016
Seidemann, V., Atwal, G., Heine, K. Gift culture in china: consequences for the fine wine sector. In: Capitello, R., Charters, S.J., Menival, D., Yuan, J. (coord.). The Wine Value Chain in China, Elsevier – Chandos Publishing, 2016, p. 47-62.
Chapters in books
2016
Atwal, G., Bryson, D. The Brand Trump. The World Financial Review, 2016.
Papers in professional journals
2016
Atwal, G., Bryson, D. How the Brexit Referendum was Trumped: Personality, Protest and Patriotism. The World Financial Review, 2016.
Papers in professional journals
2016
Atwal, G., Bryson, D. Subway Germany: Destination Success?. Principles and Practice of Marketing, 2016.
Case studies
2016
Atwal, G., Bryson, D., Chauhuri, A., Dave, K. Antecedents of Intention to Use Green Banking Services in India. Strategic Change, 2016, vol. 25, n°5, p. 549-565.
Articles in peer refereed journals
2016
Sinha, N., Chaudhuri, H.R., Atwal, G., Mazumdar, S., Williams, A. Culture and Authenticity Denominations in Bengali-Themed Restaurants. In: Chand Dhiman, M. (coord.). Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations, Hershey: IGI Global, 2016, p. 265-287.
Chapters in books
2016
Bryson, D., Atwal, G., Chaudhuri, H.R., Dave, K. Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions. Strategic Change, 2015, vol. 24, n°3, p. 207-223.
Articles in peer refereed journals
2015
Atwal, G., Bryson, D. Hidesign: the emergence of a global fashion brand published in Foundations of Marketing by John Fahy and David Jobber, 5th Edition. McGraw-Hill, 2015.
Case studies
2015
Atwal, G., Bryson, D. Luxury Brands in Emerging Markets - 5 Drivers of Change. LUXURYfacts, 9 avril 2015,http://www.luxuryfacts.com/index.php/pages/article/4346.
Blog
2015
Atwal, G., Bryson, D. Made in India: a new era for luxury brands?. Indian Management, 2015, p. 62-65.
Papers in professional journals
2015
Atwal, G., Bryson, D., Parameswaran, A. Decrypting the aspiring indian low-income consumer. The World Financial Review, 2015, p. 57-61.
Papers in professional journals
2015
Heine, K., Atwal, G., Ates, Z. Luxury wine marketing. In: Charters, S.J., Gallo, J. (coord.). Wine Business Management, Paris: Pearson, 2014, p. 235-246.
Chapters in books
2014
Atwal, G. Is This a New Era for Chinese Luxury Brands?. Branding magazine, 16 décembre 2014,http://www.brandingmagazine.com/2014/12/16/is-this-a-new-era-for-chinese-luxury-brands/.
Blog
2014
Atwal, G., Bryson, D. Digital Burberry: Dilemmas in Bringing Luxury Directly To The Customer, 2014.
Case studies
2014
Atwal, G., Bryson, D. Ergo: Ethical Crises of a German Insurance Giant. William Davidson Institute at the University of Michigan, 2014, n°1-429-390.
Case studies
2014
Atwal, G., Bryson, D. Fast-Fashion Collaborations: Cheap but Chic, 2014.
Case studies
2014
Atwal, G., Bryson, D. Luxury Brands in Emerging Markets, Basingstocke : Editions Palgrave Macmillan, 2014, 240 p.
Books
2014
Atwal, G., Bryson, D. Luxury Brands Need to Chart a Course into New Frontier Markets. The World Financial Review, 2014, p. 46-48.
Papers in professional journals
2014
Fonrouge, C., Loup, S., Reboud, S., Atwal, G. Entrepreneurs du luxe. Table Ronde, 8e Conférence de l’Académie de l’Entrepreneuriat et de l’Innovation, 22-25 octobre 2013, Fribourg, Suisse.
Papers in Academic Conferences
2013
Bryson, D., Atwal, G. Antecedents of Attitude towards the Adoption of Internet Banking in Senegal. Innovations - Revue d'Economie et de Management de l'Innovation / Journal of Innovation Economics and Management, 2013, vol. 11, n°1, p. 33-54.
Articles in peer refereed journals
2013
Bryson, D., Atwal, G., Hultén, P. Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands. Qualitative Market Research, 2013, vol. 16, n°4, p. 393-405.
Articles in peer refereed journals
2013
Atwal, G. The limits of luxury. The Smart Manager, India’s first world class management magazine, 2013, vol. 12, n°2, p. 79-81.
Papers in professional journals
2013
Atwal, G., Bryson, D. Subway Germany; Sink or Swim?. Principles and Practice of Marketing, 2013, n°1077.
Case studies
2013
Atwal, G., Bryson, D. The luxury market in Africa – emerging consumer empowerment is creating a luxurious future. The African Business Review, 2013, p. 20-22.
Papers in professional journals
2013
Atwal, G., Chen, S. Determinants of Consumer Intention To Purchase Luxury Fashion Counterfeits In China And India. 4th Joint Research Conference, 24 juin 2013, Dijon, France.
Papers in Academic Conferences
2013
Atwal, G., Roy Chaudhuri, H., Lecat, B. Learn Before You Leap: Understanding The Knowledge Transfer Paradigm In The Swiss Luxury Watch Industry, 2013.
Working papers
2013
Atwal, G., Medh, K. Its’ All In The Bag. Branding Magazine, 2012, p. 27-29.
Papers in professional journals
2012
Atwal, G., Williams, A. Is This Shangri-La? Authenticity: The Challenge for Developing Hospitality Economies. Journal of Brand Management, 2012, vol. 19, n°5, p. 405-413.
Articles in peer refereed journals
2012
Atwal, G., Williams, A. Realms of a luxury wine experience. International Conference on Innovations & Trends in Wine Management, 22 juin 2012, Dijon, France.
Papers in Academic Conferences
2012
Williams, A., Atwal, G. The hedonistic consumption of luxury and iconic wines. In: Hennings, N., Wiedeman, D.G. (coord.). The Luxury Handbook, Wiesbaden: Springer Gabler, 2012, p. 379-395.
Chapters in books
2012
Atwal, G. A Fine Balance. The Smart Manager, India’s first world class management magazine, 2012, vol. 11, n°6, p. 33-35.
Papers in professional journals
2012
Atwal, G. Rise and shine in India. The Smart Manager, India’s first world class management magazine, 2012, vol. 11, n°5, p. 56-59.
Papers in professional journals
2012
Atwal, G. The hedonistic consumption of luxury and iconic wines. 3rd Joint Research Conference, 30 mai 2012, Oxford, Royaume-Uni.
Papers in Academic Conferences
2012
Atwal, G., Bryson, D. Subway derailed: the case of Germany. Foundations of Marketing, 2012, n°1078.
Case studies
2012
Atwal, G., Bryson, D., Hultén, P. The Impact of Product Packaging on Consumers’ Purchase Decisions within a Low Involvement Category. Journal of Euromarketing, 2012, vol. 21, n°2-3, p. 124-136.
Articles in peer refereed journals
2012
Atwal, G., Jain, S. India’s Luxury – A Tale of Paradoxes. The World Financial Review, 2012, p. 62-64.
Papers in professional journals
2012
Atwal, G., Jain, S. Recognizing the Future. In: The luxury market in India, Maharajas to masses, Basingstoke: Editions Palgrave Macmillan, 2012.
Chapters in books
2012
Atwal, G., Jain, S. The luxury market in India, Maharajas to masses, Basingstoke : Editions Palgrave Macmillan, 2012, 217 p.
Books
2012
Atwal, G., Khan, S. Fitting In India. In: The luxury market in India, Maharajas to masses, Basingstoke: Editions Palgrave Macmillan, 2012.
Chapters in books
2012
Atwal, G., Khan, S., Bryson, D. The Communications Dilemma. In: The luxury market in India, Maharajas to masses, Basingstoke: Editions Palgrave Macmillan, 2012.
Chapters in books
2012
Atwal, G., Bryson, D. Measuring the perceptions of luxury brands. A comparison between Finland and the UK. Global Conference on Business and Finance, 2-5 janvier 2011, Las Vegas, Etats-Unis.
Papers in Academic Conferences
2011
Atwal, G., Bryson, D., Hulten, P. Antecedents of extreme negative affect within the luxury sector, Luxury & Counterfeit Issues. Challenges & Prospects, 9-10 juin 2011, Genève, Suisse.
Papers in Academic Conferences
2011
Atwal, G., Khan, S., Von Gersdorff, J. Luxury Marketing Tactics & Strategies in Emerging Markets. World Brand Congress, 24-26 novembre 2011, Bombay, Inde.
Professionnal conferences
2011
Vladimir, V., Hulten, P., Atwal, G. Grocery Shopping in France And Sweden: Impact of Promotions on Impulse Purchasing. 11e International Conference on Arts and Cultural Management, 24-27 mai 2011, Ljubljana, Slovénie.
Papers in Academic Conferences
2011

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