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Yann TRUONG

Department: Digital Management
PUBLICATION AUTHORS PUBLICATION TYPES YEAR
Palmer, M., Truong, Y. Introduction to the special issue on the nature of industrial marketing work. Industrial Marketing Management, 2019, vol. 80, p. 228-232.
Articles in peer refereed journals
2019
Jabbouri, R., Truong, Y., Schneckenberg, D., Palmer, M. Organizational Decoupling: A Systematic Literature Review and Directions for Future Research. 19th EURAM Conference "Exploring the Future of Management", 26-28 juin 2019, Lisbonne, Portugal.
Papers in Academic Conferences
2019
Jabbouri, R., Truong, Y., Schneckenberg, D., Palmer, M. Institutional means-ends decoupling work in industrial R&D project implementation. Industrial Marketing Management, 2019, vol. 80, p. 296-311.
Articles in peer refereed journals
2019
Mccoll, R., Truong, Y., De La Rocca, A. Service guarantees as a base for positioning in B2B . Industrial Marketing Management, 2019, vol. 81, n°6, p. 76-86.
Articles in peer refereed journals
2019
Truong, Y., Jabbouri, R., Palmer, M. Local entrepreneurial initiatives and rural female entrepreneurs' empowerment: the case of women's cooperatives in Morocco. 19th EURAM Conference "Exploring the Future of Management", 26-28 juin 2019, Lisbonne, Portugal.
Papers in Academic Conferences
2019
Truong, Y., Pinkse, J. Opportunistic Behaviors in Green Signaling: When Do Firms Engage in Symbolic Green Product Preannouncement?. International Journal of Production Economics, 2019, vol. 218, p. 287-296.
Articles in peer refereed journals
2019
Jabbourri, R., Truong, Y., Schneckenberg, D. Narratives of justification: Attribution types of means-ends decoupling in a publicly funded, cooperative R&D project. EGOS Conference, 5-7 juillet 2018, Tallinn, Estonie.
Papers in Academic Conferences
2018
Li, Q., Xue, Q., Truong, Y., Xiong, J. MNCs' Industrial Linkages and Environmental Spillovers in Emerging Economies: The Case of China . International Journal of Production Economics, 2018, vol. 196, n°2, p. 346-355.
Articles in peer refereed journals
2018
Ackermann, C-L., Teichert, T., Truong, Y. So what is it? And do I like it? New product categorisation and the formation of consumer implicit attitude. Journal of Marketing Management, 2018, vol. 34, n°9-10, p. 796-818.
Articles in peer refereed journals
2018
Simmons, G., Giraldo, J.E.D., Truong, Y., Palmer, M. Uncovering the link between governance as an innovation process and socio-economic regime transition in cities. Research Policy, 2018, vol. 47, n°1, p. 241-251.
Articles in peer refereed journals
2018
Truong, Y. Réussir un projet entrepreneurial digital. Xerfi Canal, 18 juin 2018,https://www.xerficanal.com/business/emission/Yann-Truong-Reussir-un-projet-entrepreneurial-digital_3745972.html.
Interviews
2018
Truong, Y. Une culture à la fois exigeante et festive. Les Échos.fr, 16 avril 2018,https://www.lesechos.fr/16/04/2018/LesEchos/22677-304-ECH_une-culture-a-la-fois-exigeante-et-festive.htm.
Interviews
2018
Truong, Y. Intelligence artificielle : l'humanité en danger ?. Eco de l'Ain, 2018, vol. Février.
Papers in professional journals
2018
Truong, Y., Ackermann, C-L., Klink, R. The Role of Legitimacy and Reputation Judgments in Users’ Selection of Service Providers on Sharing Economy Platforms. EGOS Conference, 4-8 juillet 2018, Tallinn, Estonie.
Papers in Academic Conferences
2018
Truong, Y., Capt, N. Intelligence artificielle : doit-on avoir peur ?. 6 février 2018, Lyon, France.
Professionnal conferences
2018
Truong, Y., Mazloomi, H., Berrone, P. How do the competitors value a firm's environmental actions?. EURAM 18th Conference "Research in Action", 19-22 juin 2018, Reykjavik, Islande.
Papers in Academic Conferences
2018
Truong, Y. Open innovation et propriétés intellectuelles. Printemps des entrepreneurs - MEDEF, 4 avril 2017, Lyon, France.
Professionnal conferences
2017
Truong, Y., Nagy, B. Environmental Entrepreneurship: New Ventures and Green Opportunities. Academy of Management Conference, 8 août 2017, Atlanta, Etats-Unis.
Papers in Academic Conferences
2017
Truong, Y., Schneckenberg, D. The Impact of Public Agency Selection Criteria on Conforming Behaviors of Cooperative R&D Partners. Euram 17th Conference "Making Knowledge Work", 21 juin 2017, Glasgow, Royaume-Uni.
Papers in Academic Conferences
2017
Truong, Y., Klink, R., Simmons, G., Grinstein, A., Palmer, M. Branding strategies for high-technology products: The effects of consumer and product innovativeness. Journal of Business Research, 2017, vol. 70, n°1, p. 85-91.
Articles in peer refereed journals
2017
Nagy, B., Rutherford, M., Truong, Y., Pollack, J. Development of the legitimacy threshold scale. Journal of Small Business Strategy , 2017, vol. 27, n°3, p. 50-58.
Articles in peer refereed journals
2017
Scaringella, L., Raymond E., M., Truong, Y. Customers Involvement and Firm Absorptive Capacity in Radical Innovation: The Case of Technological Spin-Offs. Technological Forecasting and Social Change, 2017, vol. 120, p. 144-162.
Articles in peer refereed journals
2017
Palmer, M., Truong, Y. The Impact of Technological Green New Product Introductions on Firm Profitability. Ecological Economics, 2017, vol. 136, n°6, p. 86-93.
Articles in peer refereed journals
2017
Truong, Y. Think Local, Act Local: How Farmers Market Entrepreneurs Use Interfield Rhetoric to Legitimize New Organization Forms, Microfinance Sandwich Writers Club Meeting, 1er décembre 2016, Dijon, France.
Research seminars
2016
Truong, Y. Non, l'ubérisation ne doit pas nous faire peur. Le Huffington Post, 14 octobre 2016,http://www.huffingtonpost.fr/yann-truong/non-luberisation-ne-doit-pas-nous-faire-peur/.
Press tribunes
2016

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