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Marine KERGOAT

Permanent professor

Department: Digital Management
PUBLICATION AUTHORS PUBLICATION TYPES YEAR
Kergoat, M., Merle, K. Spirit of IDRAC : l'art et la manière d'accompagner le changement. CCMP, 2018, n°O0012.
Case studies
2018
Kergoat, M., Delhomme, P., Meyer, T. Appraisal of speed-enforcement warning messages among young drivers: Influence of automatic versus human speed enforcement in a known or unknown location. Transportation Research Part F: Traffic Psychology and Behaviour, 2017, vol. 46, p. 177-194.
Articles in peer refereed journals
2017
Kergoat, M., Meyer, T., Merot, A. Picture-based persuasion in advertising: the impact of attractive pictures on verbal ad's content. Journal of Consumer Marketing, 2017, vol. 34, n°7, p. 624-635.
Articles in peer refereed journals
2017
Merle, K., Kergoat, M., Saoudi, L. De l’efficacité de la création picturale comme dispositif managérial d’accompagnement au changement : Le cas d’une école de commerce. Gestion 2000, 2016, vol. 5-6, p. 177-200.
Articles in peer refereed journals
2016

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