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Marine KERGOAT

Department: Digital Management
PUBLICATION AUTHORS PUBLICATION TYPES YEAR
Kergoat, M., Merle, K. Spirit of IDRAC : l'art et la manière d'accompagner le changement. CCMP, 2018, n°O0012.
Case studies
2018
Kergoat, M., Meyer, T., Legal, J-B. Influence of "health" versus "commercial" physical activity message on snacking behavior. Journal of Consumer Marketing, 2018.
Articles in peer refereed journals
2018
Kergoat, M., Delhomme, P., Meyer, T. Appraisal of speed-enforcement warning messages among young drivers: Influence of automatic versus human speed enforcement in a known or unknown location. Transportation Research Part F: Traffic Psychology and Behaviour, 2017, vol. 46, p. 177-194.
Articles in peer refereed journals
2017
Kergoat, M., Meyer, T., Merot, A. Picture-based persuasion in advertising: the impact of attractive pictures on verbal ad's content. Journal of Consumer Marketing, 2017, vol. 34, n°7, p. 624-635.
Articles in peer refereed journals
2017
Merle, K., Kergoat, M., Saoudi, L. De l’efficacité de la création picturale comme dispositif managérial d’accompagnement au changement : Le cas d’une école de commerce. Gestion 2000, 2016, vol. 5-6, p. 177-200.
Articles in peer refereed journals
2016

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