Contact Us Our brochures Agenda

Our professors

David MENIVAL

Expert professor

Department: Wine & Spirits
PUBLICATION AUTHORS PUBLICATION TYPES YEAR
Kunc, M., Menival, D., Charters, S.J. Values for one value: the challenge of value co-creation using a shared brand. International Journal of Wine Business Research, 2018, vol. 31, n°2.
Articles in peer refereed journals
2018
Ringeval-Deluze, A., Menival, D., Ditter, J.G. L'enjeu de la marque territoriale Champagne face aux changements des entrepreneurs institutionnels. 25th EuAWE Conference - European Association of Wine Economists, 23-25 mai 2018, Dijon, France.
Papers in Academic Conferences
2018
Menival, D., Charters, S.J. How can you improve the reputation of a territorial brand?. 10th International Conference of the Academy of Wine Business Research, 25-28 juillet 2017, Sonoma, Etats-Unis.
Papers in Academic Conferences
2017
Capitello, R., Charters, S.J., Menival, D. The Wine Value Chain in China: Consumers, Marketing and the Wider World, London : Elsevier, 2017, 299 p.
Books
2017
Capitello, R., Agnoli, L., Charters, S.J., Begalli, D. Wine as a dimension of city image: Preferences of Chinese tourists for an old world wine destination. In: The Wine Value Chain in China: Consumers Marketing and the Wider World, Kidlington: Elsevier, 2016, p. 229-249.
Chapters in books
2016
Menival, D., Fountain, J., Charters, S.J. Can wine tourism accelerate the luxury image for a wine region? Application to the French Wines to the Chinese market. 10th AAWE Conference, 21-25 juin 2016, Bordeaux, France.
Papers in Academic Conferences
2016
Menival, D., Kunc, M., Charters, S.J. Values for one value: the challenge of collective brands. Application to the Champagne industry. 9th International Cool Climate Wine Symposium, 26-29 mai 2016, Brighton, Royaume-Uni.
Papers in Academic Conferences
2016
Menival, D., Fountain, J. The impact of New Zealand visitation on Chinese perceptions of New Zealand wine. 9th Academy of Wine Business Research Conference "Wine Business Research that Matters", 17-18 février 2016, Adelaide, Australie.
Papers in Academic Conferences
2016
Menival, D., Fountain, J., Charters, S.J. The evolution of French wine consumers ‘perception of a high reputation wine: the role of wine tourism in the territorial brand “Champagne”. . 2nd workshop on Gastronomy and Local Development: ‘Quality of products, quality of places, quality of experience., 5-6 novembre 2015, La Rochelle, France.
Papers in Academic Conferences
2015

Newsletter