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08/03/2019

FIRST GLOBAL WINE CHALLENGE

13th and 14th March, Beaune. An academic competition co-hosted by the International Federation on Wholesale Trade of Wines and Spirits (FIVS), Reims University and the School of Wine & Spirits Business

FIRST GLOBAL WINE CHALLENGE

The first Global Wine Challenge will take place the 13th and 14th of March at Pavilion 1889, BSB’s campus in Beaune. This academic competition will gather four teams of three members each from the School of Wine & Spirits Business Program (SWSB) and the Master 2 Wine & Law Program of the University of Reims. They will work on a real case study linked to the wine and spirits business developed by the International Federation on Wholesale Trade of Wines and Spirits (FIVS), the world’s reference institution in the industry. The two finalists will defend their project the 14th of March in the morning in front of an expert panel.

A unique challenge!

SWSB welcomes the first Global Wine Challenge at Beaune’s Pavilion 1889 (photo), a symbol of tighter links with the big players of the wine and spirits industry. This academic competition will engage four mixed teams of students from the School of Wine & Spirits Business Program (SWSB) and the Master 2 Wine & Law Program of the University of Reims.

The competition will follow the round-robin system divided into two rounds of defence speeches. The case study will emulate a company’s presentation on a complex subject, carried by senior executives in front of the board of directors of a big French wine company. The teams will start working on the project the previous weekend and will have access to the FIVS-Abridge database in order to fuel their thoughts and the chosen strategy.

Academic world and industry, closer than ever

The two best projects will be presented Thursday morning in front of a panel of professionals and experts: Nicolas Susgin, Financial Director of Constellation Brands Luxembourg; Bennett Caplan, Director of the FIVS, Laurel Parker, Manager of the FIVS, Theodore Georgopoulos, Director of the Georges Chappaz Institute and Director of the Master 2 Wine & Law Program of the University of Reims, and Jérôme Gallo, Director of the SWSB.

“We are very proud to welcome and co-host the first Global Wine Challenge”, says Jérôme Gallo. “It’s a real acknowledgement from a reference institution as the FIVS as well as a precious exercise for our students and the industry. We are already inpatients to gain ground in next year’s second edition in order to turn this challenge into the event of the year for both the academic world and the wine and spirits industry.”



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