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On November 5, 2019, second edition of the SWSB Wine & Spirits Summit


For the second year in a row, the School of Wine & Spirits Business (SWSB) is holding its Wine & Spirits Summit on Tuesday, November 5 from 8:30 am to 1:30 pm. The theme of this edition: "Focus on Asia: Current market conditions and prospects".

"The objective is to bring business content to professionals in the sector, through the presence of distinguished guests with a very global vision of the markets," explains Jacques Thébault, Director of the MBA Wine & Spirits Business, who will lead the discussions. On the agenda:

Roundtable #1 (9am): "Future markets for wines and spirits in Asia: China and what else?"

With Guillaume Déglise, a BSB graduate, General Manager of Maison Albert Bichot. After a rich career in the Champagne sector (Bollinger, Laurent-Perrier in France and Switzerland), he managed Vinexpo for 5 years before joining Maison Albert Bichot in January 2019. He will share his broad vision of Asian markets and give a perspective of the development of Burgundy wines on these markets, drawing on the experience of the Maison Albert Bichot in Asia.

And with Xavier Pignel-Dupont, Managing Director of the Castel Group for Greater China and Asia Pacific since 2007. Sinophone based in Shanghai, his extensive experience makes him an expert in the Asian wine market. He will give his vision of the sector, from macro-economic issues to recent developments in the sector, including challenges for French wines, and will review Castel's activities in the Asia Pacific region.

Roundtable #2 (10:30 am): "Insights: Emerging practices and attitudes of Chinese consumers"

With Marie Duval, Managing Director at Métis International (Shanghai, Hong Kong). A marketing and consumer qualitative research professional in particular, she has worked for Procter & Gamble, Lesieur, Cadbury, Volvic/Danone, Pernod Ricard, LVMH, Domaine Baron de Rothschild, Delsey, etc. Now based in Shanghai, she has lived in Asia for nearly 20 years. Métis International studies the behaviour of Chinese consumers to offer its clients real consumer experiences.

His presentation will cover different points: the Generation Gap and micro-generation in China, alcohol consumption in its cultural context (gastronomic), the strong points of wine, the development of cocktails, the current opportunities for wine and spirits brands (evolution of nightlife in China); the consequences in terms of product marketing (key success factors), etc.

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