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PROFESSEURS & RECHERCHE

Glyn Atwal

Professeur permanent

Publication Auteurs Type de publications Année
Atwal, G., Heine, K., Crener-Ricard, S., Phan, M. Personality-Driven Luxury Brand Management. Journal of Brand Management, 2018, vol. 25, n°5, p. 474-487.
Articles dans des revues à comité de lecture
2018
Atwal, G. India in the Spotlight. India Now Business and Economy, 11 juin 2018.
Interviews
2018
Atwal, G. Merger Game. Case center, 2018, n°318-0265-1.
Études de cas
2018
Atwal, G., Bryson, D. Brand Hate: The Case of Starbucks in France. British Food Journal, 2018.
Articles dans des revues à comité de lecture
2018
Atwal, G., Bryson, D., Tavilla, V. Posting photos of luxury cuisine online: an exploratory study. British Food Journal, 2018.
Articles dans des revues à comité de lecture
2018
Bryson, D., Atwal, G., Crespi, R. A Comparison of Perceptions of Luxury: The Case of Finland and the UK. Journal of International Marketing Strategy, 2018, vol. 5, n°1, p. 33-47.
Articles dans des revues à comité de lecture
2018
Williams, A., Atwal, G., Bryson, D. Luxury Craftmanship - The Emergent Luxury Beer Market. British Food Journal, 2018.
Articles dans des revues à comité de lecture
2018
Heine, K., He, J., Atwal, G. Managing Country-of-Origin Affiliations for Luxury Brand-Building in China. Australasian Marketing Journal, 2018.
Articles dans des revues à comité de lecture
2018
Atwal, G., Bryson, D. Marketers incognito: a luxury store evaluation in practice. European Case Clearing House, 2017, n°517-0127-1.
Études de cas
2017
Atwal, G., Bryson, D. Tripping on twitter. European Case Clearing House, 2017, n°517-0170-1.
Études de cas
2017
Atwal, G. 6 idiosyncrasies of the Chinese super-rich. ILTM, 15 septembre 2017,https://view.iltm.com/2017/09/15/6-idiosyncrasies-of-the-chinese-super-rich/.
Blog
2017
Atwal, G., Bryson, D. BE Blogs: Are marketers ready for the desi luxury shopper?. ET BrandEquity, 28 juin 2017,http://brandequity.economictimes.indiatimes.com/news/marketing/are-marketers-ready-for-the-desi-luxury-shopper/59346432.
Tribunes de presse
2017
Atwal, G., Williams, A. Luxury Brand Marketing - The Experience is Everything!. In: Kapferer, J-N., Kernstock, J., Brexendorf, T.O., Powell, S.M. (coord.). Advances in Luxury Brand Management, Basingstoke: Palgrave Macmillan, 2017, p. 43-57.
Chapitres d’ouvrages
2017
Atwal, G., Bryson, D. Considerations on the Design of a Luxury Footprint for India. In: Thieme, W. (coord.). Luxusmarken Management. Grundlagen, Strategien und praktische Umsetzung, Wiesbaden: Springer, 2017, p. 177-186.
Chapitres d’ouvrages
2017
Atwal, G., Bryson, D. Antecedents of Intention to use Green Banking in Germany . MMA 2017, 22-24 mars 2017, Chicago, Etats-Unis.
Conférences académiques
2017
Atwal, G., Bryson, D. Luxury Brands in China and India. 1ère éd., Basingstoke : Palgrave Macmillan, 2017, 256 p.
Ouvrages
2017
Bryson, D., Atwal, G. Corporate Scandals – Cauldrons of Spilt Trust. The World Financial Review, 2017.
Articles dans des revues professionnelles
2017
Atwal, G., Bryson, D. Marketers incognito: a luxury store evaluation in practice. European Case Clearing House, 2017, n°517-0127-1.
Études de cas
2017
Atwal, G., Bryson, D., Heine, K. Antecedents of Luxury Brand Hate. The Mystique of Luxury Brands Conference , 12-13 mai 2016, Shanghai, Chine.
Conférences académiques
2016
Heine, K., Phan, M., Atwal, G. Authenticity and prestige: what luxury brands could learn from the wine industry?. Luxury Research Journal, 2016, vol. 1, n°2, p. 177-190.
Articles dans des revues à comité de lecture
2016
Seidemann, V., Atwal, G., Heine, K. Gift culture in china: consequences for the fine wine sector. In: Capitello, R., Charters, S.J., Menival, D., Yuan, J. (coord.). The Wine Value Chain in China, Elsevier – Chandos Publishing, 2016, p. 47-62.
Chapitres d’ouvrages
2016
Atwal, G., Bryson, D. The Brand Trump. The World Financial Review, 2016.
Articles dans des revues professionnelles
2016
Atwal, G., Bryson, D. How the Brexit Referendum was Trumped: Personality, Protest and Patriotism. The World Financial Review, 2016.
Articles dans des revues professionnelles
2016
Atwal, G., Bryson, D. Subway Germany: Destination Success?. Principles and Practice of Marketing, 2016.
Études de cas
2016
Atwal, G., Bryson, D., Chauhuri, A., Dave, K. Antecedents of Intention to Use Green Banking Services in India. Strategic Change, 2016, vol. 25, n°5, p. 549-565.
Articles dans des revues à comité de lecture
2016
Sinha, N., Chaudhuri, H.R., Atwal, G., Mazumdar, S., Williams, A. Culture and Authenticity Denominations in Bengali-Themed Restaurants. In: Chand Dhiman, M. (coord.). Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations, Hershey: IGI Global, 2016, p. 265-287.
Chapitres d’ouvrages
2016
Bryson, D., Atwal, G., Chaudhuri, H.R., Dave, K. Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions. Strategic Change, 2015, vol. 24, n°3, p. 207-223.
Articles dans des revues à comité de lecture
2015
Atwal, G., Bryson, D. Hidesign: the emergence of a global fashion brand published in Foundations of Marketing by John Fahy and David Jobber, 5th Edition. McGraw-Hill, 2015.
Études de cas
2015
Atwal, G., Bryson, D. Luxury Brands in Emerging Markets - 5 Drivers of Change. LUXURYfacts, 9 avril 2015,http://www.luxuryfacts.com/index.php/pages/article/4346.
Blog
2015
Atwal, G., Bryson, D. Made in India: a new era for luxury brands?. Indian Management, 2015, p. 62-65.
Articles dans des revues professionnelles
2015
Atwal, G., Bryson, D., Parameswaran, A. Decrypting the aspiring indian low-income consumer. The World Financial Review, 2015, p. 57-61.
Articles dans des revues professionnelles
2015
Heine, K., Atwal, G., Ates, Z. Luxury wine marketing. In: Charters, S.J., Gallo, J. (coord.). Wine Business Management, Paris: Pearson, 2014, p. 235-246.
Chapitres d’ouvrages
2014
Atwal, G. Is This a New Era for Chinese Luxury Brands?. Branding magazine, 16 décembre 2014,http://www.brandingmagazine.com/2014/12/16/is-this-a-new-era-for-chinese-luxury-brands/.
Blog
2014
Atwal, G., Bryson, D. Digital Burberry: Dilemmas in Bringing Luxury Directly To The Customer, 2014.
Études de cas
2014
Atwal, G., Bryson, D. Ergo: Ethical Crises of a German Insurance Giant. William Davidson Institute at the University of Michigan, 2014, n°1-429-390.
Études de cas
2014
Atwal, G., Bryson, D. Fast-Fashion Collaborations: Cheap but Chic, 2014.
Études de cas
2014
Atwal, G., Bryson, D. Luxury Brands in Emerging Markets, Basingstocke : Editions Palgrave Macmillan, 2014, 240 p.
Ouvrages
2014
Atwal, G., Bryson, D. Luxury Brands Need to Chart a Course into New Frontier Markets. The World Financial Review, 2014, p. 46-48.
Articles dans des revues professionnelles
2014
Fonrouge, C., Loup, S., Reboud, S., Atwal, G. Entrepreneurs du luxe. Table Ronde, 8e Conférence de l’Académie de l’Entrepreneuriat et de l’Innovation, 22-25 octobre 2013, Fribourg, Suisse.
Conférences académiques
2013
Bryson, D., Atwal, G. Antecedents of Attitude towards the Adoption of Internet Banking in Senegal. Innovations: Journal of Innovation Economics & Management, 2013, vol. 11, n°1, p. 33-54.
Articles dans des revues à comité de lecture
2013
Bryson, D., Atwal, G., Hultén, P. Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands. Qualitative Market Research, 2013, vol. 16, n°4, p. 393-405.
Articles dans des revues à comité de lecture
2013
Atwal, G. The limits of luxury. The Smart Manager, India’s first world class management magazine, 2013, vol. 12, n°2, p. 79-81.
Articles dans des revues professionnelles
2013
Atwal, G., Bryson, D. Subway Germany; Sink or Swim?. Principles and Practice of Marketing, 2013, n°1077.
Études de cas
2013
Atwal, G., Bryson, D. The luxury market in Africa – emerging consumer empowerment is creating a luxurious future. The African Business Review, 2013, p. 20-22.
Articles dans des revues professionnelles
2013
Atwal, G., Chen, S. Determinants of Consumer Intention To Purchase Luxury Fashion Counterfeits In China And India. 4th Joint Research Conference, 24 juin 2013, Dijon, France.
Conférences académiques
2013
Atwal, G., Roy Chaudhuri, H., Lecat, B. Learn Before You Leap: Understanding The Knowledge Transfer Paradigm In The Swiss Luxury Watch Industry, 2013.
Cahiers de recherche
2013
Atwal, G., Medh, K. Its’ All In The Bag. Branding Magazine, 2012, p. 27-29.
Articles dans des revues professionnelles
2012
Atwal, G., Williams, A. Is This Shangri-La? Authenticity: The Challenge for Developing Hospitality Economies. Journal of Brand Management, 2012, vol. 19, n°5, p. 405-413.
Articles dans des revues à comité de lecture
2012
Atwal, G., Williams, A. Realms of a luxury wine experience. International Conference on Innovations & Trends in Wine Management, 22 juin 2012, Dijon, France.
Conférences académiques
2012
Williams, A., Atwal, G. The hedonistic consumption of luxury and iconic wines. In: Hennings, N., Wiedeman, D.G. (coord.). The Luxury Handbook, Wiesbaden: Springer Gabler, 2012, p. 379-395.
Chapitres d’ouvrages
2012
Atwal, G. A Fine Balance. The Smart Manager, India’s first world class management magazine, 2012, vol. 11, n°6, p. 33-35.
Articles dans des revues professionnelles
2012
Atwal, G. Rise and shine in India. The Smart Manager, India’s first world class management magazine, 2012, vol. 11, n°5, p. 56-59.
Articles dans des revues professionnelles
2012
Atwal, G. The hedonistic consumption of luxury and iconic wines. 3rd Joint Research Conference, 30 mai 2012, Oxford, Royaume-Uni.
Conférences académiques
2012
Atwal, G., Bryson, D. Subway derailed: the case of Germany. Foundations of Marketing, 2012, n°1078.
Études de cas
2012
Atwal, G., Bryson, D., Hultén, P. The Impact of Product Packaging on Consumers’ Purchase Decisions within a Low Involvement Category. Journal of Euromarketing, 2012, vol. 21, n°2-3, p. 124-136.
Articles dans des revues à comité de lecture
2012
Atwal, G., Jain, S. India’s Luxury – A Tale of Paradoxes. The World Financial Review, 2012, p. 62-64.
Articles dans des revues professionnelles
2012
Atwal, G., Jain, S. Recognizing the Future. In: The luxury market in India, Maharajas to masses, Basingstoke: Editions Palgrave Macmillan, 2012.
Chapitres d’ouvrages
2012
Atwal, G., Jain, S. The luxury market in India, Maharajas to masses, Basingstoke : Editions Palgrave Macmillan, 2012, 217 p.
Ouvrages
2012
Atwal, G., Khan, S. Fitting In India. In: The luxury market in India, Maharajas to masses, Basingstoke: Editions Palgrave Macmillan, 2012.
Chapitres d’ouvrages
2012
Atwal, G., Khan, S., Bryson, D. The Communications Dilemma. In: The luxury market in India, Maharajas to masses, Basingstoke: Editions Palgrave Macmillan, 2012.
Chapitres d’ouvrages
2012
Atwal, G., Bryson, D. Measuring the perceptions of luxury brands. A comparison between Finland and the UK. Global Conference on Business and Finance, 2-5 janvier 2011, Las Vegas, Etats-Unis.
Conférences académiques
2011
Atwal, G., Bryson, D., Hulten, P. Antecedents of extreme negative affect within the luxury sector, Luxury & Counterfeit Issues. Challenges & Prospects, 9-10 juin 2011, Genève, Suisse.
Conférences académiques
2011
Atwal, G., Khan, S., Von Gersdorff, J. Luxury Marketing Tactics & Strategies in Emerging Markets. World Brand Congress, 24-26 novembre 2011, Bombay, Inde.
Conférences professionnelles
2011
Vladimir, V., Hulten, P., Atwal, G. Grocery Shopping in France And Sweden: Impact of Promotions on Impulse Purchasing. 11e International Conference on Arts and Cultural Management, 24-27 mai 2011, Ljubljana, Slovénie.
Conférences académiques
2011

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