Nous rencontrer Nous contacter! Nos brochures Agenda

PROFESSEURS & RECHERCHE

Glyn ATWAL

Professeur permanent

Publication Auteurs Type de publications Année
Atwal, G., Bryson, D. Marketers incognito: a luxury store evaluation in practice, 2017, n°517-0127-1. 2017
Atwal, G., Bryson, D. Tripping on twitter, 2017, n°517-0170-1. 2017
Atwal, G., Bryson, D. Subway Germany: Destination Success?. Principles and Practice of Marketing, 2016.
Études de cas
2016
Atwal, G., Bryson, D. Hidesign: the emergence of a global fashion brand published in Foundations of Marketing by John Fahy and David Jobber, 5th Edition. McGraw-Hill, 2015.
Études de cas
2015
Atwal, G., Bryson, D. Digital Burberry: Dilemmas in Bringing Luxury Directly To The Customer, 2014.
Études de cas
2014
Atwal, G., Bryson, D. Ergo: Ethical Crises of a German Insurance Giant. William Davidson Institute at the University of Michigan, 2014, n°1-429-390.
Études de cas
2014
Atwal, G., Bryson, D. Fast-Fashion Collaborations: Cheap but Chic, 2014.
Études de cas
2014
Atwal, G., Bryson, D. Subway Germany; Sink or Swim?. Principles and Practice of Marketing, 2013, n°1077.
Études de cas
2013

Newsletter