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PROFESSEURS & RECHERCHE

David MENIVAL

Professeur expert

Publication Auteurs Type de publications Année
Kunc, M., Menival, D., Charters, S.J. Values for one value: the challenge of value co-creation using a shared brand. International Journal of Wine Business Research, 2018, vol. 31, n°2.
Articles dans des revues à comité de lecture
2018
Menival, D., Charters, S.J. How can you improve the reputation of a territorial brand?. 10th International Conference of the Academy of Wine Business Research, 25-28 juillet 2017, Sonoma, Etats-Unis.
Conférences académiques
2017
Capitello, R., Charters, S.J., Menival, D. The Wine Value Chain in China: Consumers, Marketing and the Wider World, London : Elsevier, 2017, 299 p.
Ouvrages
2017
Capitello, R., Agnoli, L., Charters, S.J., Begalli, D. Wine as a dimension of city image: Preferences of Chinese tourists for an old world wine destination. In: The Wine Value Chain in China: Consumers Marketing and the Wider World, Kidlington: Elsevier, 2016, p. 229-249.
Chapitres d’ouvrages
2016
Menival, D., Fountain, J., Charters, S.J. Can wine tourism accelerate the luxury image for a wine region? Application to the French Wines to the Chinese market. 10th AAWE Conference, 21-25 juin 2016, Bordeaux, France.
Conférences académiques
2016
Menival, D., Kunc, M., Charters, S.J. Values for one value: the challenge of collective brands. Application to the Champagne industry. 9th International Cool Climate Wine Symposium, 26-29 mai 2016, Brighton, Royaume-Uni.
Conférences académiques
2016
Menival, D., Fountain, J. The impact of New Zealand visitation on Chinese perceptions of New Zealand wine. 9th Academy of Wine Business Research Conference \"Wine Business Research that Matters\", 17-18 février 2016, Adelaide, Australie.
Conférences académiques
2016
Menival, D., Fountain, J., Charters, S.J. The evolution of French wine consumers ‘perception of a high reputation wine: the role of wine tourism in the territorial brand “Champagne”. . 2nd workshop on Gastronomy and Local Development: ‘Quality of products, quality of places, quality of experience., 5-6 novembre 2015, La Rochelle, France.
Conférences académiques
2015

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