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PROFESSEURS & RECHERCHE

David Menival

Professeur Expert

Publication Auteurs Type de publications Année
Charters, S.J., Menival, D. The impact of tourism on the willingness to pay for a bottle of standard quality champagne. Enometrica, 2008, vol. 1, n°1, p. 9-20.
Articles dans des revues à comité de lecture
2008
Charters, S.J., Menival, D. A typology of small producers in the champagne industry. Fourth International Conference of the Academy of Wine Business Research, 17-19 juillet 2008, Sienne, Italie.
Conférences académiques
2008
Charters, S.J., Menival, D. The marketing perspectives of small producers in the champagne industry. Bacchus Goes Green: Fourth Interdisciplinary and International Wine Conference, 7-9 juillet 2009, Dijon, France.
Conférences académiques
2009
Thach, L., Menival, D., Charters, S.J. Fermenting bubbles: Exploring how champagne’s work culture provides competitive advantage – a case study. Insights to a Changing World, 2009, vol. 9, n°4.
Articles dans des revues professionnelles
2009
Charters, S.J., Spielmann, N., Menival, D. Vranken-Pommery and POP Champagne: 10 years of celebration. Case Center, 2010, n°510-054-1.
Études de cas
2010
Menival, D., Charters, S.J. The impact of the geographical reputation on the value created by small producers in Champagne. 5th International Conference of the Academy of Wine Business Research, 8-10 février 2010, Auckland, Nouvelle-Zélande.
Conférences académiques
2010
Charters, S.J., Menival, D. Wine tourism in Champagne. Journal of Hospitality & Tourism Research, 2011, vol. 35, n°1, p. 102-118. AERES Gestion
Articles dans des revues à comité de lecture
2011
Charters, S.J., Mitchell, R., Menival, D. The territorial brand in wine. 6th International Conference of the Academy of Wine Business Research, 9-11 juin 2011, Bordeaux, France.
Conférences académiques
2011
Menival, D., Charters, S.J. The impact of the geographical reputation on the value created by small producers in Champagne. 2011 World Marketing Congress, 20-23 juillet 2011, Reims, France.
Conférences académiques
2011
Charters, S.J., Menival, D. The characteristics of strong territorial brands. XI Congres des Terroirs Vitivinicoles, 29 juin 2012, Dijon, France.
Conférences académiques
2012
Menival, D., Charters, S.J. Wine tourism: Increasing future champagne sales. International Conference on Innovation and Trends in Wine Management, 22 juin 2012, Dijon, France.
Conférences académiques
2012
Menival, D., Charters, S.J. The territorial brand: an advantage in opening new markets?. Australian and New Zealand Marketing Academy Conference 2013, 2-4 décembre 2013, Auckland, Nouvelle-Zélande.
Conférences académiques
2013
Charters, S.J., Menival, D., Senaux, B., Serdukov, S. Value in the territorial brand: The case of champagne. British Food Journal, 2013, vol. 115, n°10, p. 1505-1517.
Articles dans des revues à comité de lecture
2013
Gallo, J., Menival, D. L\'économie mondiale du vin. In: Economie et management du vin, Paris: Pearson, 2014, p. 27-48.
Chapitres d’ouvrages
2014
Menival, D., Fountain, J., Charters, S.J. The evolution of French wine consumers ‘perception of a high reputation wine: the role of wine tourism in the territorial brand “Champagne”. . 2nd workshop on Gastronomy and Local Development: ‘Quality of products, quality of places, quality of experience., 5-6 novembre 2015, La Rochelle, France.
Conférences académiques
2015
Capitello, R., Agnoli, L., Charters, S.J., Begalli, D. Wine as a dimension of city image: Preferences of Chinese tourists for an old world wine destination. In: The Wine Value Chain in China: Consumers Marketing and the Wider World, Kidlington: Elsevier, 2016, p. 229-249.
Chapitres d’ouvrages
2016
Menival, D., Fountain, J., Charters, S.J. Can wine tourism accelerate the luxury image for a wine region? Application to the French Wines to the Chinese market. 10th AAWE Conference, 21-25 juin 2016, Bordeaux, France.
Conférences académiques
2016
Menival, D., Kunc, M., Charters, S.J. Values for one value: the challenge of collective brands. Application to the Champagne industry. 9th International Cool Climate Wine Symposium, 26-29 mai 2016, Brighton, Royaume-Uni.
Conférences académiques
2016

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