PROFESSORS DIRECTORY

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Yann TRUONG
Head of Dept; Head of MSc Artificial Intelligence and Digital Tech Management
ASSOCIATE PROFESSOR
Department:
Digital Management
Disciplinary team:
Digital Management
Research axis:
Digital Leadership
,
,
yann.truong@bsb-education.com
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Publications

Discover the
0
Yann TRUONG
's publications.
Name
Type
Year
icône tri année
Jabbouri R. Schneckenberg D. Truong Y. From Policy-Practice to Means-Ends Decoupling in Organisations: A Systematic Review and Paths for Future . Management International 2022 vol. 26 n°1 p. 1-26.
Articles in peer refereed journals
2022
Ackermann C.L. Matson S. Truong Y. A Legitimacy Perspective on Sharing Economy Consumption in the Accommodation Sector. Current Issues in Tourism 2022 vol. 25 n°12 p. 1947-1967.
Articles in peer refereed journals
2022
Berrone P. Truong Y. Can environmental innovation be a conventional source of higher market valuation?. Journal of Business Research 2022 vol. 142 p. 113-121.
Articles in peer refereed journals
2022
Palmer M. Toral I. Truong Y. Lowe F. Institutional pioneers and articulation work in digital platform infrastructure-building. Journal of Business Research 2022 vol. 142 n°3 p. 930-945.
Articles in peer refereed journals
2022
Truong Y. Papagiannidis S. Artificial Intelligence as an enabler for innovation: A review and future research agenda. Technological Forecasting and Social Change 2022 vol. 183.
Articles in peer refereed journals
2022
Toutain, O., Jabbouri, R., Truong, Y. Artificial Intelligence and the Transformation of Management Education. Management International, 2022.
Articles in peer refereed journals
2022
Truong Y. Nagy B. Nascent Ventures' Green Initiatives and Angel Investor Judgments of Legitimacy and Funding. Small Business Economics 2021 vol. 57 n°4 p. 1801-1818.
Articles in peer refereed journals
2021
Truong Y. Le réseau 5G se déploie. JT 19/20 Bourgogne - France 3 Bourgogne-Franche-Comté 4 mai 2021 https://france3-regions.francetvinfo.fr/bourgogne-franche-comte/emissions/jt-1920-bourgogne?fbclid=IwAR0916mUl-x9M0mnj5c4Ka1pkdb1lVX9K99ugrOL1ibFhDFNuoABqtQzkLY.
Interviews
2021
Truong Y. Mazloomi H. Berrone P. Understanding the impact of symbolic and substantive environmental actions on organizational reputation. Industrial Marketing Management 2021 vol. 92 p. 307-320.
Articles in peer refereed journals
2021
Truong Y. Ackermann C.L. Klink R.R. The Role of Legitimacy and Reputation Judgments in Users’ Selection of Service Providers on Sharing Economy Platforms. Information and Management 2021 vol. 58 n°8.
Articles in peer refereed journals
2021
Truong Y. Schneckenberg D. Field Membership : How Core and Peripheral Members Acquire Resources in the Emerging Field of Artificial Intelligence. EURAM 2020 Online Conference - The Business of Now: The Future Starts Here 4-6 décembre 2020 Dublin Irlande.
Papers in Academic Conferences
2020
Truong Y. Les enjeux des systèmes de tracking contre la pandémie Covid-19. BSB Expertises 11 mai 2020 https://www.youtube.com/watch?v=C_q-orRT9So&list=PL9cDxv_EZrPO9g2FyxGdTqspt6O-JFcZc&index=2&t=0s.
Videos
2020
Mccoll R. Truong Y. De La Rocca A. Service guarantees as a base for positioning in B2B. Industrial Marketing Management 2019 vol. 81 n°6 p. 76-86.
Articles in peer refereed journals
2019
Truong Y. Pinkse J. Opportunistic Behaviors in Green Signaling: When Do Firms Engage in Symbolic Green Product Preannouncement?. International Journal of Production Economics 2019 vol. 218 p. 287-296.
Articles in peer refereed journals
2019
Jabbouri R. Truong Y. Schneckenberg D. Palmer M. Institutional means-ends decoupling work in industrial R&D project implementation. Industrial Marketing Management 2019 vol. 80 p. 296-311.
Articles in peer refereed journals
2019
Jabbouri R. Truong Y. Schneckenberg D. Palmer M. Organizational Decoupling: A Systematic Literature Review and Directions for Future Research. 19th EURAM Conference "Exploring the Future of Management" 26-28 juin 2019 Lisbonne Portugal.
Papers in Academic Conferences
2019
Palmer M. Truong Y. Introduction to the special issue on the nature of industrial marketing work. Industrial Marketing Management 2019 vol. 80 p. 228-232.
Articles in peer refereed journals
2019
Truong Y. Jabbouri R. Palmer M. Local entrepreneurial initiatives and rural female entrepreneurs' empowerment: the case of women's cooperatives in Morocco. 19th EURAM Conference "Exploring the Future of Management" 26-28 juin 2019 Lisbonne Portugal.
Papers in Academic Conferences
2019
Li Q. Xue Q. Truong Y. Xiong J. MNCs' Industrial Linkages and Environmental Spillovers in Emerging Economies: The Case of China. International Journal of Production Economics 2018 vol. 196 n°2 p. 346-355.
Articles in peer refereed journals
2018
Simmons G. Giraldo J.E.D. Truong Y. Palmer M. Uncovering the link between governance as an innovation process and socio-economic regime transition in cities. Research Policy 2018 vol. 47 n°1 p. 241-251.
Articles in peer refereed journals
2018
Truong Y. Ackermann C-L. Klink R. The Role of Legitimacy and Reputation Judgments in Users’ Selection of Service Providers on Sharing Economy Platforms. EGOS Conference 4-8 juillet 2018 Tallinn Estonie.
Papers in Academic Conferences
2018
Truong Y. Capt N. Intelligence artificielle : doit-on avoir peur ?. 6 février 2018 Lyon France.
Professionnal conferences
2018
Jabbouri R. Truong Y. Schneckenberg D. Narratives of justification: Attribution types of means-ends decoupling in a publicly funded cooperative R&D project. EGOS Conference 5-7 juillet 2018 Tallinn Estonie.
Papers in Academic Conferences
2018
Truong Y. Une culture à la fois exigeante et festive. Les Échos.fr 16 avril 2018 https://www.lesechos.fr/16/04/2018/LesEchos/22677-304-ECH_une-culture-a-la-fois-exigeante-et-festive.htm.
Interviews
2018
Truong Y. Réussir un projet entrepreneurial digital. Xerfi Canal 18 juin 2018 https://www.xerficanal.com/business/emission/Yann-Truong-Reussir-un-projet-entrepreneurial-digital_3745972.html.
Videos
2018