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MSc Digital Leadership

BSB develops a series of top-level programmes providing preparation for working life and based on cutting-edge fields of expert knowledge. The aim is to support the deep-lying changes through which the economic world is going and be able to adapt to the needs of companies.

Taught entirely in English, these programmes are available upon completion of the BSB Master 1 degree. Applications may also be made upon submission of a specific file for international candidates with a non-French Bachelor degree.

PROGRAMME OBJECTIVES

The MSc Digital Leadership emerged to fill an ever-growing demand from companies across all sectors for professionals who combine managerial skills, digital savviness, and vision in the digital era.

The ambition of the programme is to help students acquire the advanced skills to either help their future employer take on the challenge of digital transformation (endorsing positions such as community manager, digital manager, digital marketing manager, etc.) or to launch their own digital business.

Strengths of the programme

A PROGRAMME DESIGNED TO HELP STUDENTS ACQUIRE CRITICAL SKILLS TO NAVIGATE THROUGH THE DIGITAL WORLD

Highly innovative and broad-vision programme

Main competencies acquired

Highly interactive programme with a combination of learning-by-doing activities and challenges

A programme taught in Lyon, a major digital city

Programme (*)

SEMESTER 1

Management core courses

 

 

Specialisation courses

SEMESTER 2

Advanced courses



Requirements

  • English language certificate equivalent to IELTS 6.5 for non-native speakers
  • Holding a non-French Bachelor degree or a French Master 1 in a business related subject
  • Interview with the head of the programme

CAREER OPPORTUNITIES

Middle management positions in the fields of:

  • Business founder
  • Digital Manager
  • Digital marketing manager
  • Chief digital officer
  • Digital business development manager
  • Digital brand manager
  • Community manager
  • Digital innovation manager

(*) Subject to adjustments

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