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MSc Digital Leadership

Dr Yann TRUONG
Directeur du MSc Digital Leadership

MSC Digital Leadership

PROGRAMME OBJECTIVES

The ambition of the MSc in Digital Leadership is to help students acquire the critical skills to navigate through the digital world and seize opportunities for value creation. At the end of the programme, students will be endowed with advanced skills to either help their future employer take on the challenge of digital transformation or get involved in entrepreneurial ventures.

CONTENT

Semester 1 Courses:

  • Business Ethics
  • Strategic Management
  • Corporate Governance
  • Research Methods
  • Creativity and innovation management
  • Writing business plans and pitch perfect
  • Marketing 3.0 ad the digital consumer
  • Collaborative economy in the digital age
  • The digital world

Semester 2 Courses:

  • Social media and new media
  • Finance and economics for project leaders and entrepreneurs
  • Creativity and innovation management
  • The digital project – Field work
  • Digital entrepreneurship
  • Business game simulation

CAREER OPPORTUNITIES

Middle management positions in the fields of:

  -  Business founder
  -  Digital Manager
  -  Digital marketing manager
  -  Chief digital officer
  -  Digital business development manager
  -  Digital brand manager
  -  Community manager
  -  Digital innovation manager

And many more…

Requirements

  •  IELTS (6.5 or equivalent)
  •  Interview with the head of the programme

DISTINCTIVE FEATURES

Sponsored by the French Tech (GO promoting digital and technological entrepreneurship) and Digital League (GO coordinating digital innovation activities for private and public partners)
Highly innovative and broad-vision programme contents that have been designed with authoritative experts and companies from the digital world in Europe
Teaching methods focus on hands-on approach with activities and interactions with experts and entrepreneurs
The programme provides students with digital management skills that are highly demanded in the job market (community management, digital management, digital marketing, etc.)

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