Nous rencontrer Nous contacter! Nos brochures Agenda

MSc Global Marketing & Negotiation

BSB develops a series of top-level programmes providing preparation for working life and based on cutting-edge fields of expert knowledge. The aim is to support the deep-lying changes through which the economic world is going and be able to adapt to the needs of companies.

Taught entirely in English, these programmes are available upon completion of the BSB Master 1 degree. Applications may also be made upon submission of a specific file for international candidates with a non-French Bachelor degree.

PROGRAMME OBJECTIVES



The MSc Global Marketing & Negotiation equips students with valuable academic and practical skills in the area of Applied Marketing and Negotiation.

The goal is to prepare future managers with strong marketing and negotiation skills to implement efficient marketing strategies in the today's global business environment.

Strengths of the programme

PREPARE FUTURE MANAGERS WITH STRONG MARKETING AND NEGOTIATION SKILLS TO IMPLEMENT EFFICIENT MARKETING STRATEGIES

Learn cutting edge fields of expertise

Business development practical management skills

Gain theoretical knowledge to understand today's global business environment

Programme (*)

SEMESTER 1

SEMESTER 2



Requirements

  • English language certificate (for non-native speakers): IELTS (6.5), TOEIC (750)
  • Holding a non-French Bachelor degree or a French Master 1 in a business related subject
  • Interview with the head of the programme

CAREER OPPORTUNITIES

Graduates will have the knowledge and know-how needed to take up national or global marketing positions:

  • Product / brand manager
  • Market researcher
  • Marketing manager
  • Sales manager
  • Account manager

(*) Subject to adjustments

Burgundy School of Business is my 4th school as I have studied in Ukraine and in the USA before, and for me BSB is my best experience. Most of all, I appreciated the feeling of confidence that the school gave me after graduation, confidence that I am a real professional and that I have great experience in different fields. I have studied in Dijon, a very French city, but with a great international community at school, students and professors. It is amazing to learn technics and experiences from worldwide. It was an amazing year and I truly enjoyed it. 

Olga Mala (Ukraine), MSc Global Marketing & Negotiation (2015-2016)

Newsletter