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MSc Global Marketing & Negotiation

Patrice PICCARDI – Professeur Associé –
Responsable du Département Marketing –
Directeur du MSc Global Marketing & Negotiation

MSc Global Marketing & Negotiation


The MSc Global Marketing and Negotiation equips students with valuable academic and practical skills in the area of Applied Marketing and Negotiation. The goal is to prepare future managers with strong marketing and negotiation skills for the challenges of implementing efficient marketing strategies in the todays evolving and complex business world.


Semester 1 Courses:

  • Business ethics
  • Strategic management,
  • Corporate governance
  • International: Environment/ Marketing management/ Financial risk management/ Marketing strategy/ Luxury marketing/ Business Negotiation
  • Societal marketing & CSR
  • Detecting& implementing business opportunities

Semester 2 Courses:

  • Research methods
  • Business cases 
  • Testimonials and seminars
  • Marketing of connected objects
  • Persuasive communication & consumer psychology
  • International negotiation
  • International Business project


The MSc provides students with the knowledge and know-how they will need to take up managerial positions and implement efficient marketing strategies 

  -  Product / brand manager
  -  Market researcher
  -  Marketing manager
  -  Sales manager
  -  Account manager

Or one of many other international position


  •  IELTS (6.5 or equivalent)
  •  Interview with the head of the programme


Strong theoretical knowledge of today's global business environment, combined with Business development practical management skills, such as problem-solving skills and decision making techniques
Exposure to key issues in communication in the area of applied marketing and negotiation
Cutting edge fields of expertise: Luxury Marketing, Marketing Connected Objects, etc…
An Applied Business Experience (Consultancy projects)
A multicultural group which allows students to develop specific skills in intercultural negotiation