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The School of Wine & Spirits Business, founded in 2013, is a structure dedicated to education and research in the wine and spirits industries. Our programmes prepare graduates to become capable specialists who trade in wines and spirits, market their products innovatively and play managerial roles in all divisions of these demanding industries.

The School has incorporated three existing wine-industry programmes, the oldest of which was founded in 1988. As these programmes attract candidates from all over the world, the student body is culturally diverse, making for stimulating group assignments and class discussions. Within Burgundy School of Business' substantial teaching body, ten permanent faculty members dedicate themselves specifically to our programmes and are committed to excellence in teaching and generating intellectual output. Visiting lecturers from both the professional and academic fields reflect the international nature of the School in the variety of their countries of origin.

This programme was designed for graduates who have a passion for wine and some experience in the wine industry. It is ideal for those looking to create their own business or become industry-specific marketing specialists but it also offers a wider range of professional outcomes.


  •  English language certificate: TOEIC 750 or IELTS 6.5
  •  An international Bachelor degree or a French Master 1 + 3 years of working experience


Driven directly by feedback from the wine sector, this MSc has a strong commercial focus. Wine entrepreneurs need to succeed within an international context.

Our programme, which lasts three semesters, offers students a sound grasp of the requirements of the global market by exposing them to a diversity of cultural experiences and an understanding of the intricacies of world commerce.


4 main areas of study to offer a dual expertise: management skills + sectorial knowledge and practices: 

Grape and wine culture

  • Viticulture and oenology for wine business professionals, Sensorial Analysis & appreciation, Grapes & Wines of the World, Wine & Society


  • Adopting innovations in Wine Business,
  • Entrepreneurship, Wine Tourism


  • Advanced Wine Marketing, Evaluating Wine Markets,
  • Entrepreneurship, Wine Tourism

Finance & Law

  • Introductory Wine Business Finance, Management control in Wine Business, Rights & Regulations in the Wine Sector,
  • International and contemporary legal issues in Wine Business

Total face to face classes: > 400 hours 


Field trips: Prowein Trade Fair + Wine exporting & retailing (London) to expose students to the commercial realities of the wine sector by illustrating and analysing various approaches to wine distribution and sales in a ‘live’ environment.
This is a unique opportunity for students to see first-hand business activities and discuss the challenges and methods with industry professionals. 


The MSc in Wine Business programme will deliver dramatic new career opportunities for those seeking managerial positions in the wine sector. Our programme is uncompromising in its commercial orientation, with emphasis on marketing, distribution and financial skills. Principal positions of interest: Marketing manager: small, medium or large winery, distribution manager: winery, wholesale or retail, regional or group collective representative, wine or regional tourism manager, wine writer