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The School of Wine & Spirits Business, founded in 2013, is a structure dedicated to education and research in the wine and spirits industries. Our programmes prepare graduates to become capable specialists who trade in wines and spirits, market their products innovatively and play managerial roles in all divisions of these demanding industries.

The School has incorporated three existing wine-industry programmes, the oldest of which was founded in 1988. As these programmes attract candidates from all over the world, the student body is culturally diverse, making for stimulating group assignments and class discussions. Within Burgundy School of Business' substantial teaching body, ten permanent faculty members dedicate themselves specifically to our programmes and are committed to excellence in teaching and generating intellectual output. Visiting lecturers from both the professional and academic fields reflect the international nature of the School in the variety of their countries of origin.


The MSc Wine Management is geared towards recent graduates and students who wish to start a career in wine management but have no specific prior experience in the wine industry.

Students obtain a global vision of this unique industry, from in-depth theoretical and practical knowledge of the international business environment to advanced international management practice in the wine industry. The degree aims to produce corporate specialists, with the knowledge required to sell a product as unique as wine, allowing graduates to apply with confidence for all managerial openings.


Semester 1 Courses:

  • Viticulture & Oenology
  • Grapes & wines of the world
  • Wine Economics
  • Sales & distribution in the wine industry
  • Finance in the Wine industry
  • Wine Tourism 1
  • Legal Rules in the Wine Industry
  • Professional Project
  • Wine tasting field trips
  • Conferences, Corporate meetings

Semester 2 Courses:

  • Business Ethics
  • Research Methodology
  • Innovation Management
  • Wine Business Game
  • Legal protection: Brand, model, design
  • Wine & Spirits Marketing: Focus Asia
  • Logistics
  • Field trips, tastings and Wine & Spirits Exhibition
  • Institutional tastings, conferences
  • Global strategy in the Wine & Spirits
  • Wine Tourism 2
  • Introduction to the law od contracts
  • Corporate Social Responsibility
  • Professional thesis


  -  Brand manager
  -  Import-export manager
  -  Sales executive or Commercial agent
  -  Administration and finance manager
  -  Communication manager, Public relation manager


  •  IELTS (6.0 or equivalent)
  •  Interview with the head of the programme


A programme located in Dijon, the capital of the world-renowned wine growing region of Burgundy
A unique group dynamic created by participants' cultural and professional diversity
A strong focus on technology, the use of the media and social networks
Exposure to a diversity of professional experiences: visits to wine regions, interactions during professional exhibitions and trade fairs (e.g. ProWein, Loire Valley Fair) and field trips in Burgundy, Languedoc, Champagne…
Networking opportunities with more than 200 alumni and professionals from renowned organizations
"Wine and Spirit Education Trust" (WSET) level 2 awards included in the programme, level 3 optional
Broad vision of the industry: from financing a wine business to advising a consumer on its choice