MSc - Luxury Management & Innovation - Burgundy School Of Business




French Master 1 or international Bachelor


Dijon Campus

Full time ou part time

1-year programme

Full time ou part time

Taught in English



The MSc Luxury Management & Innovation a unique postgraduate programme that transforms students into expert managers in the global luxury industry.

Utilising a rich variety of modules, you will enhance your knowledge, development and application of critical thinking skills as well as practice negotiation skills, problem-solving techniques, and effective decision making.

Over the years, BSB has developed long-lasting contacts and partnerships with leading international and national brands. These relationships give you the unique opportunity to receive professional training from top performing companies ahead of your graduation and employment.

Our outstanding professors and industry experts provide detailed training with an active pedagogy approach involving group projects, case studies and role-playing, enabling you to gain real-world experience and apply transferable skills when entering the luxury industry.

Thanks to the strategic location of our Dijon campus, students can easily visit top luxury centres in industries such as automotive, fashion, wine, jewellery or perfumery in France, as well as famous watchmakers and hospitality companies in Switzerland.

The MSc Luxury Management & Innovation is offered in partnership with the prestigious Curtin University, recognised for being the nimber one university for Luxury Management programmes and in the top five for Marketing programmes worldwide. We are especially proud that the Head of the Marketing School at Curtin attends BSB to deliver his expert opinion, teaching complex material to our students.


The MSc Luxury Management and Innovation provides 450 hours of face-to-face teaching in:
• International luxury marketing
• Persuasive communication and consumer psychology
• Reinventing Luxury
• Global marketing strategy
• Detecting and implementing business opportunities
• Trade negotiation

Built around 3 fundamental principles, the MSc Luxury Management & Innovation combines practical skills and academic knowledge.


• International luxury marketing
• Marketing of related products
• Persuasive communication and consumer psychology


• Learn to implement an international marketing policy
• Gain a pragmatic view of international trade to manage a team
• Use social marketing in daily operations
• Recommend appropriate marketing elements for luxury products and services
• Develop e-marketing


• Work on applied business experience (consulting projects)
• Understand the impact of international financial risk management on a marketing decision
• Master social marketing and corporate social responsibility
• Master the tools associated with international marketing
• Analyse theoretical marketing concepts and frameworks within a luxury market
• Identify the key success factors for the management of luxury brands



Business ethics: basic concepts, behavioural models and tools associated with business ethics
Strategic management: operational tools and methods to design, implement and evaluate a strategy
Corporate governance and the various legal forms of international companies: understanding the implications of governance on management.
Management of international marketing: understanding international marketing issues.
Digital project consultation:  project giving an overview of e-commerce and the market, IOT.
Detecting and implementing business opportunities: exposing students to problems related to international trade in order to find creative ways to solve them. Work on in-depth examples and international marketing frameworks through team projects.
Global marketing strategy: formulation of new product development or brand extension strategies, marketing plan with marketing mix, strategic marketing plan.
• International luxury marketing: introduction to the luxury industry.
Trade negotiation: being able to take into account the complexity of the negotiation in a global context.



Business Cases
Reinventing Luxury: Re-examining concepts, models and trends that affect luxury
International negotiation: know the rules of negotiation of the main countries and master their strategies to prepare your negotiation abroad.
International business project: train students to solve concrete business problems in teams.
Luxury entrepreneurship: the Mark Challenge is a luxury business plan competition. Presented orally to a panel of professionals (including potential investors, community leaders and other influential personalities), the Mark Business Plan Competition aims to engage highly qualified and responsible students and business leaders from around the world by promoting entrepreneurship in all areas of luxury goods and services.


• Marketing of related products
• Persuasive communication and consumer psychology
• International Negotiation


Academic requirements

French Master 1 or international Bachelor or 240 ECTS in any field

Language requirements

English language certificate:
IELTS 6.0 or TOEIC 750
Duolingo accepted: 95


1. Online Application

To apply for this programme, simply create your online account and application file and fill in all the required information and documents listed here.

Prior to submitting your online application, you will be asked to pay the non-refundable application fee of €100.

You can submit your application as soon as your application is complete and payment of application fee is made.

If your application is eligible, we will invite you to a motivation interview within a few days.

– Curriculum vitae
– Cover letter
– Copy of your last diploma or certificate of current schooling
– Language level certificates
– Photocopy of your passport or national identity card
– Letters of recommendation if you have some

2. Motivation interview

You will have the opportunity to express your motivation and ambition during a 20 to 30-minutes online interview. To ensure equal opportunities, this interview is a one-way online video interview, regardless of your nationality or place of residence, and can be conducted at your convenience within a period of 3 days.

During this interview, we encourage you to share your motivation but also your ambitions, experiences and expectations.

3. Deadlines

Applications are open until July 1st.  

As we offer rolling admissions, we advise you to apply as soon as possible to have time to complete any visa procedures and to prepare for your arrival in France.

All students admitted to BSB will be considered eligible for a scholarship, 60% of which will be assigned by February 15th.
Be sure to get your application in now!


Tuition fees for the MSc Luxury Management & Innovation are €14,000. 

 This “all inclusive” rate, guaranteed throughout your course, includes the following services:

The Hub: access to school support services, Career Booster, International Coaching, Wellness Center.

Campus and Learning Center access (open 6 days a week, 8:30 a.m. to 10 p.m. on weekdays)

BSB Alumni: Take advantage of the power of our network of over 16,000 graduates

Personal support: Optional catch-ups, e-learning support, group project tutoring

Field trips

Field trips (travel and housing)


BSB offers over 60 scholarships from 25% to 50% reduction on the 1st year of studies for international talented students.


MSc Luxury Management & Innovation graduates will have the knowledge and know-how to occupy positions in the field of luxury marketing for national or international companies, such as: product/brand manager, market manager responsible for marketing, sales director, account manager, etc.

The BSB Career Centre helps you throughout your career to build your professional project and connects you with the BSB Alumni network as well as with potential recruiters of the sector.


of our graduates found a job in less than 6 months


average gross annual salary at 3 years


of our graduates have a position with an international dimension