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MSc Data Science & Organizational Behavior

You want to manage data and influence behavior

BSB develops a series of top-level programmes providing preparation for working life and based on cutting-edge fields of expert knowledge. The aim is to support the deep-lying changes through which the economic world is going and be able to adapt to the needs of companies.

Taught entirely in English, these programmes are available upon completion of the BSB Master 1 degree. Applications may also be made upon submission of a specific file for international candidates with a non-French Bachelor degree.


To train future leaders and academics in data and behavior management to a high level of expertise in the intersection between management, behavioral tools and data science.
The programme is created to give students programming skills, both by syntax (IT tools) and module (games tools), which is a unique way of teaching the subject.

Strengths of the programme

An exclusive programme in Europe providing a unique knowledge

2 field trips included to the programme

Immersion in the professional world at all times

Innovative Teaching methods

Developing skills with Behavioral tools and Data Science Management

The programme is based on the LESSAC (Laboratory for Experimentation in Social Sciences and Behavioral Analysis created in 2008): the largest experimental economics platform in Europe and one of the top players in research.

Programme (*)

First term: September - December

  •  Management Core courses
  •  MSc core courses
  •  Beginning of the professionnal thesis

Second term: January - May

  •  Advanced courses & field trip
  •  Professional thesis: project ending

Management core courses



Msc Core Courses


MSc advanced courses



+ Professional thesis:

A project lead in the LESSAC laboratory (in BSB premises), under supervision for programming, design and tests, with researchers from the lab. A company gives a real life problem to be solved by May.

Admission requirements

  •  IELTS= 6.0 or >TOEIC=785 or >TOEFL PBT=550 or >TOEFL CBT=213 or >TOEFL IBT=79for non native speakers + non-French Bachelor Degree (or >French Master 1) in a Mathematics, Statistics, Economics, Engineering, Business or equivalent

  • Holding a non-French Bachelor degree or a French Master 1

          (No specific technical skill is required to enter the programme)

*IELTS 5.5 or equivalent is accepted for application but for a conditional admission. IELTS 6.0 or equivalent must be reach before June 30th for an unconditional admission


Graduates for the programmes will be able to hold positions creating a link between technical and strategic departments of Data analyst / Data scientist, Global strategist, Analyst in counselling companies, Chief in marketing services, Management consultant, government official, economist in banks and financial organizations, human resources manager… or develop their own company.

A growing body of evidence demonstrates that behavioral science insights —  research findings from fields such as behavioral economics and psychology about  how people make decisions and act on them — can be used to design […] policies  to better serve the […] people…

Barack Obama, The White House, 2015