ANNUAIRE DES PROFESSEURS

Atwal, G. Luxury trends accelerated by the Covid-19 pandemic. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 3.

Atwal, G., Heine, K. The ‘brand origin’ dilemma. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 9.

Williams, A., Atwal, G., Guzzetti, A. The Covid-19 Pandemic “Effect” on Craft Alcohol Marketing. 59th MBAA International Research Conference, 22-24 mars 2023, Chicago, Etats-Unis.

Guzzetti, A., Crespi, R., Atwal, G. Game On? The Dark Side of Luxury Brand Gamification Activities. 16th Global Brand Conference - Branding in the Metaverse, 3-5 mai 2023, Bergame, Italie.

Atwal, G., Bryson, D. Sustainability in Sport: Forest Green Rovers, 2023, n°523-0028-1.

Guzzetti, A., Crespi, R., Atwal, G. Gaming and luxury brands: love and hate. Journal of Business Strategy, 2023.

Atwal, G. Entrepreneurial responses to Covid-19: The use of digital brand marketing events in the craft alcohol sector. Strategic Change, 2023.

Atwal, G. Is it time to reinvigorate your marketing agenda with a heritage strategy?. Luxury Daily, 2023.

Heine, K., Atwal, G., Phau, I., Phan, M. The Brand-Building Canvas: A Brand Identity Planning Model to Infuse Mystique into Luxury Brands. The Mystique of Luxury Brands Conference, 9-10 novembre 2023, Ho Chi Minh, Viêt Nam.

Atwal, G. Brand Hijacking: A threat to brand identity and reputation. Luxury Roundtable, 2023.

Atwal G. Bryson D. Peloton - Falling Out of Step? 2022.

Atwal G. Bryson D. Kaiser M. The chopsticks debacle: how brand hate flattened Dolce & Gabbana in China. Journal of Business Strategy 2022 vol. 1 p. 37-43.

Atwal G. Heine K. Luxury entrepreneurship and innovation part II. Strategic Change 2022 vol. 31 n°5 p. 483-485.

Atwal G. Hultén P. Williams A. Kaiser M. Opportunity recognition and knowledge transfer in the champagne industry: A conceptual analysis. Strategic Change 2022 vol. 31 p. 285-293.

Heine K. Atwal G. Growing luxury brands through culture-driven innovation. Strategic Change 2022 vol. 31 n°5 p. 533-543.

Atwal G. Brand Hate Hijacked. Finnish Academy of Marketing Annual Conference 2-3 juin 2022 Helsinki Finlande.

Atwal G. Bryson D. Predictors of Crowdfunding ‘Luxury Watch’ Start-ups. MBAA International Conference 23-25 mars 2022 Chicago Etats-Unis.

Atwal G. Heine K. Luxury entrepreneurship and innovation. Strategic Change 2022 vol. 31.

Bryson D. Atwal G. Crespi R. Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers. Strategic Change 2022 vol. 31 n°5 p. 497-503.

Atwal, G., Bryson, D. Madhappy: A Streetwear Brand Redefining Coolness, 2022.

Atwal G. Bryson D. Kick it like Burberry 2021 n°521-0123-1.

Atwal G. Bryson D. Savoir Beds - Dreaming of Luxury in the 21st Century 2021 n°521-0082-1.

Atwal G. Is mixing and matching the new code of luxury?. Luxury Daily 2021.

Atwal G. 3 reasons why "purpose" is today's hot new marketing trend. Luxury Daily 2021.

Atwal G. The friendly flagship of the future. Luxury Daily 2021.