ANNUAIRE DES PROFESSEURS

Atwal G. Kaiser M. Coronawashing : How can firms establish moral authenticity ?. The European Business Review 2020 p. 33-39.

Williams A. Atwal G. Bryson D. Luxury Craftmanship - The Emergent Luxury Beer Market. British Food Journal 2019 vol. 121 n°2 p. 359-370.

Heine K. He J. Atwal G. Managing Country-of-Origin Affiliations for Luxury Brand-Building in China. Australasian Marketing Journal 2019 vol. 27 n°1 p. 14-23.

Atwal G. "Glocalization": Redifining Communication Models. Arab Luxury World Conference 12-13 juin 2019 Dubai Emirats Arabes Unis.

Atwal G. Developing a Storytelling Experience Within Luxury Spirits Category. 55th MBAA International Conference "Cultural Consciousness in Business" 27-29 mars 2019 Chicago Illinois Etats-Unis.

Atwal G. Bryson D. Jamie Oliver - A Recipe for Failure. The Case Centre 2019.

Atwal G. Bryson D. Tavilla V. Posting photos of luxury cuisine online: an exploratory study. British Food Journal 2019 vol. 121 n°2 p. 454-465.

Atwal G. Bryson D. Brand Hate: The Case of Starbucks in France. British Food Journal 2019 vol. 121 n°1 p. 172-182.

Atwal G. Bryson D. Sexual Harassment in the Workplace: "The 5 Second Rule". The Case Centre 2019 n°419-0016-1.

Atwal G. Bryson D. Influencer Marketing and Luxury Brands - Mr. Bags. The Case Centre 2019.

Atwal G. Merger Game. The Case Center 2018 n°318-0265-1.

Atwal G. Sotheby's - Bidding on a Digital Future . The Case Center 2018 n°518-0126-8 .

Atwal G. Starbucks - A Storm in a Coffee Cup. The Case Center 2018 n°718-0074-1 .

Atwal G. Uber-competitive: The Dynamics of an Industry on the Move . The Case Center 2018 n°518-0142-1 .

Atwal G. India in the Spotlight. India Now Business and Economy 11 juin 2018.

Atwal G. Royal Enfield - A Revving Revival. The Case Center 2018 n°518-0125-1 .

Atwal G. Heine K. Crener-Ricard S. Phan M. Personality-Driven Luxury Brand Management. Journal of Brand Management 2018 vol. 25 n°5 p. 474-487.

Atwal G. Bryson D. Global Luxury: Organizational Change and Emerging Markets since the 1970s. Edited byPierre-Yves Donzé andRika Fujioka. New York: Palgrave Macmillan 2018. xix + 287 pp.. Business History Review 2018 vol. 92 n°3 p. 582-584.

Atwal G. Bryson D. Tripping on twitter. European Case Clearing House 2017 n°517-0170-1.

Bryson D. Atwal G. Crespi R. A Comparison of Perceptions of Luxury: The Case of Finland and the UK. Journal of International Marketing Strategy 2017 vol. 5 n°1 p. 33-47.

Bryson D. Atwal G. Corporate Scandals – Cauldrons of Spilt Trust. The World Financial Review 2017.

Atwal G. Williams A. Luxury Brand Marketing - The Experience is Everything!. In: Kapferer J-N. Kernstock J. Brexendorf T.O. Powell S.M. (coord.). Advances in Luxury Brand Management Basingstoke: Palgrave Macmillan 2017 p. 43-57.

Atwal G. Bryson D. BE Blogs: Are marketers ready for the desi luxury shopper?. ET BrandEquity.com 28 juin 2017 http://brandequity.economictimes.indiatimes.com/news/marketing/are-marketers-ready-for-the-desi-luxury-shopper/59346432.

Atwal G. Bryson D. Considerations on the Design of a Luxury Footprint for India. In: Thieme W. (coord.). Luxusmarken Management. Grundlagen Strategien und praktische Umsetzung Wiesbaden: Springer 2017 p. 177-186.

Atwal G. Bryson D. Luxury Retail Store Experience: Top or Flop?. The Case Centre 2017 n°517-0127-1.