DECISIONS AND BEHAVIOUR
How do individuals select the benchmark group and the paths on which interactions can lead to performance and not to loss of resources?
What stereotypes are associated with compliance and proximity standards?
What are the factors facilitating internal communication (projects associated with the fields of the environment, wine, and food)?
LESSAC : A DEDICATED LABORATORY
Supervised since 2008 by Angela Sutan, LESSAC centralizes the whole of experimental activities in economics at BSB. The data resulting from LESSAC experimentations provide qualitative responses to companies’ decision-making challenges.
The lab is designed as a platform open to all the school’s researchers wishing to use experimental methods for their research and to explore decision-making mechanisms in the fields of management, finance, or marketing. LESSAC, which was given an experimental room in 2016, stands among the most proficient experimental-economics labs in France and in Europe.
A MEDICO-MARKETING EVALUATION CHAIR FOR HEALTH CLAIMS (EMMAS)
Created under the leadership of Francois-Andre Allaert, the EMMAS Chair is primarily engaged in the evaluation of new products making health-related allegations, but also with the evaluation of new health-related behaviours of patients and consumers.