This year, BSB, the School of Wine & Spirits Business (SWSB) and the BSB Foundation launched a great partnership with the Roots Fund, an American non-profit association working for inclusion and supporting students from diverse backgrounds who aim to enter the wine industry.
Thanks to this unique partnership, American Cherita Wilson is pursuing an MBA at the School of Wine & Spirits Business. She is the first beneficiary of the Rooted in France scholarship, in which Domaine Dujac and its manager, Jeremy Seysses, are involved.
Last September, Cherita joined the MBA Wine & Spirits Business class of 2022 and is spending the entire year in Dijon to prepare one of the best degrees in the world in terms of wine and spirits management. And she is delighted with her experience.