IT'S OFF TO THE INNOVATION SPRINT - Burgundy School Of Business

IT’S OFF TO THE INNOVATION SPRINT

First Challenge for the 360 new students of the Masters Grande Ecole : the INNOVATION SPRINT

From September 7th to 9th, in partnership with Decathlon France, Engie and Orange, the newcomers will dive in a responsible innovation challenge 

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For the second consecutive year and after the great success of the first edition, the new students of the Masters Grande Ecole (MGE) of BSB will strat the programme with the Innovation Sprint.  All 360 will have to answer the concrete problems of three prestigious companies – Decathlon France, Engie and Orange – integrating the societal challenges, the ecological stakes and the technological mutations. The objective is to facilitate their integration, to help them to embrace the values of the School and the business world by making them aware of what is expected from a “Game Changer”.

Immersion in the business and academic sustainable worlds

For their first day at BSB, the new MGE students are immersed in the real business world. 60 groups of 6 students will work for 3 days on the issue chosen by one of the three partner companies, accompanied by teachers, coaches and facilitators, with a strong involvement of BSB graduates.

The challenge process combines design thinking methodology and academic research. Stated objective : stimulate the students’ creativity by taking them out of their comfort zone and leading them to take a step back.

With the collaboration of Impact Campus and in strong connection with the transformations that are taking place in our societies (consumption, work and ecology evolutions), the challenge should help them to become aware of what is expected of a Game Changer – the School’s promise: to be curious, passionate, committed, to move the lines, to get out of the frame -.

Concrete and strategic business issues

Our 3 partners have come up with concrete probematics for our students :

Decathlon wishes to gather the vision of this new generation in order to innovate in the relationship at work: “How can we imagine a diversification of working methods, better adapted to the society in which we live and to current aspirations? ” This is the question posed by Decathlon France, which wishes to gather the vision of this new generation in order to innovate in the relationship at work.

Engie invites them to reflect on the use of clean cooking – i.e. without the use of coal, wood or paraffin, which has disastrous ecological and health repercussions – as a solution for access to essential services for underprivileged populations.

Finally, Orange ask the students about the characteristics of a strong employer brand in a world where the skills sought are changing very quickly, and taking into account the imperatives of gender equality and diversity in recruitment (particularly women and disabilities).

Conference by Julia de Funès on September 14

At the end of the challenge, the teams will present pitches of their prototype before a jury made up of professional from various companies. The winners will be awarded a prize on September 14th, during the major conference of the new school year (2pm at the Dijon Convention Centre).

This conference will be led by the philosopher and essayist Julia de Funès, who will present her reflections on management: How to let critical intelligence express itself and restore meaning to work? How can philosophy challenge our preconceived ideas and bring a critical spirit? How can we decrypt management issues with a fresh look?

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