How do I become a community manager? The complete guide

The profession of community manager in 2025

The daily missions of a community manager

Every day, the community manager takes care of the creation of content adapted to each social platform. After developing the social media strategy With the Social media manager Or the digital marketing manager, the community manager is responsible for implementing the content strategy on the platforms where the company is present.

Each content he creates must be adapted to the platform and to the target that uses this platform. It must therefore adapt the content, tone and style. Its role is therefore to:

• Writing legends eye-catching,
• design visuals attractive, create videos Short
• go to the events in which the company participates to intercept the best moments and the disseminate
• plan their publication In a editorial calendar
• Follow theengagement on posts and on accounts more generally

Then, it ensures thecommunity animation : respond to comments, launch surveys, share engaging stories, respond to DMs (Direct Messages) to create a relationship of trust with subscribers. La temperance is also part of his daily life: he removes spam, manages negative reviews and protects the brand's e-reputation.

Finally, every weekend or month, he establishes a Reporting reporting the engagement rate, the number of new subscribers and the reach of publications. With this data, it continuously adjusts its content strategy and identifies the formats that work best.

La Competitive intelligence is part of his daily life since he must devote time every day to the activity of similar accounts and must follow trends in real life, music, format, and video editing. He must be inspired every day to nourish his creativity.

The essential hard skills of community management

Who says community management, says to master the social networks :

• Facebook, Instagram, LinkedIn, LinkedIn, TikTok, YouTube, X, have no secrets for you. In particular, you need to know perfectly Meta Business Suite (Facebook & Instagram), LinkedIn Campaign Manager, TikTok Business Center, Pinterest for Business.

• Internal network platforms are accompanied by planning, publishing, moderation and analysis tools such as Buffer, Hootsuite, Later, Agorapulse or Metricool to name the best known ones.

• Depending on the platform, you adapt your message. La drafting engaging legends, hooks that encourage further reading, stories, script reels without spelling mistakes with a good dose of copywriting and storytelling are one of your great strengths even if AI gives you a boost to save time.

• La creation of visual and video content are at the heart of the community manager profession. So the mounting with the use of tools like CapCut, Premiere Pro, Final Cut Pro for TikTok, Insta and Facebook Reels, and YouTube Shorts, or Canva Pro or the Adobe suite to create impactful visuals. For each content and its platform, you need to know the formats, the correct duration and ensure subtitles without spelling mistakes.

• The SEO social networks: Hashtags by going through the keywords and the understanding of algorithms.

• Analysis and reporting using internal tools such as Meta Insights, Google Analytics 4, Tiktok Analytics, will allow you to read and use the insights of each platform (reach, commitment, CTR, etc.). It's up to you to create a readable and understandable dashboard to monitor changes on a weekly and monthly basis.

• Social paid or digital advertising are also part of your hard skills. You need to know how to set up and manage campaigns on Facebook Ads, Instagram Ads, LinkedIn Ads, Tiktok Ads. With a good knowledge of Retargeting, of lookalike audiences And of Pixel Meta, you will know how to run standard campaigns.

• Digital intelligence and web culture thanks to tools like Feedly, Google Trends or Social Blade allow you to follow the trends And the contestants.

A good CM in 2025 must be creative + technical + analytical. Businesses expect more than a “community leader”: they want a strategist able to boost their presence and sales.

The 7 soft skills of a good community manager

Beyond technical skills, your human qualities make all the difference:

1. La creativity allows you to propose original ideas for Capturing attention In the Saturated feeds. You have to know how to transform information into engaging content (even for the least sexy sectors of activity) thanks to new formats, viral challenges and concepts or publication mini-series. The sky is the limit when it comes to creativity.
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2. La time management And theorganizing are strong qualities for a CM. Plan publications by managing several accounts and several platforms in parallel, all in one while respecting the deadlines of the editorial calendar (campaigns, lives, posts). La regularity, the quantity And the quality are the basic triptych of social growth.
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3. Community managers are nosy and adapt quickly. They are on the lookout for trends, they like to anticipate Algorithm changes. They take risks for Trigger the buzz and are regularly in fashion Test & learn.
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4. Your Meaning of communication must be on top. You have to interact with your communities with an adapted tone. You represent your company, these are its values that you promote even in reviews Or in DM. Your diplomacy comes into play during debates: you respond tactfully to negative comments and ease tensions without damaging the brand's image.
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5. Empathy helps you understand Internet users' expectations and to adapt your tone to create a sense of closeness.
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6. Your Meaning of analysis and your critical thinking allow you to gain perspective on the results of your publications in order to be Strength of proposal to be in constant search ofupswing.
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7. Finally, the resiliency And the stress management are strengths that you have learned to master. Trolls, bad buzz, tight deadlines, emergencies, you are ready to face the world of Social media.

The right mix for a company looking for a community manager is one who is a real Swiss Army Knife, creative, organized, adaptable and results-oriented.

What training to become a community manager?

The short courses Bac +2 Bac +3 in Communication and Web

You have just obtained your baccalaureate and do you want to immediately dive into community management? You have the choice between two types of training:

• BTS Communication (Bac +2) : you will learn the basics of communication on social networks: copywriting, using the various tools, using the various tools, organizing yourself, writing powerful posts, etc. Above all, a generalist BTS in communication professions, it is a first step towards a digital-oriented specialization if you want to become a community manager.

• GOAL Multimedia and Internet Careers (MMI) (Bac +3): this course broadens your skills with the creation of multimedia content, the introduction to web development and UX/UI. Thanks to the work-study program in the third year, you quickly move from theory to practice. At the end of this GOAL, you will be able to enter the job market in junior positions. You can also continue your studies for a Bac +5 in order to specialize further and to move from introduction to expertise.

These courses will allow you a rapid immersion from the 1st year. You not only have a solid foundation in content creation and social platform management, but also your first feedback on competitive intelligence and e-reputation.

Long studies: Bachelor Digital Marketing, Master Marketing and Communication

What about a position with greater responsibility?

You have the choice between a Bachelor in Digital Marketing or a Master in Marketing and Communication. These courses offer you in-depth expertise in digital marketing and social networks. Let's look at it in detail:

• Bachelor in Management specialization in Digital Marketing (Bac+3): clearly oriented towards professionalism, a Bachelor gives you solid foundations in management, management and digital marketing. You will know how to develop an editorial plan, master SEO/SMO and follow the KPIs (engagement rate, reach, click rate, etc.) using tools like Google Analytics. Each semester, you carry out concrete projects (for example, launch the Instagram page of a student association and analyze the enthusiasm generated in real time). This course is possible as an alternation in the 3rd year to put into practice what you have learned.
  
  
• Master Marketing and Communication (Bac + 5): you are moving up a gear to develop a strong expertise and qualify for middle management positions at the end of your studies. You strengthen your skills in digital marketing, managing advertising budgets (Meta Ads, LinkedIn Ads) and managing a team. You learn to juggle data and adjust your content strategy.

The royal road of business schools

Choosing a business school to become a community manager means ensuring that you receive the best education with the latest technologies and access a large network, often in large prestigious groups, in order to quickly enter the job market.

📌 At BSB, we have created a school within a school to meet the communication challenges of tomorrow: School of Media, Culture & Communication. Just after the bac and accessible from Parcoursup, our Bachelor Media, Culture and Communication is specially designed for future communication professionals and content creation.

As soon as you arrive, you dive into the world of creation and management thanks to dedicated infrastructures: the Creative Lab' and the Creative Hall in Lyon. In the first year your mission, if you accept it, is to organize an event on campus by deploying all the skills you will have acquired in management and management, and of course in marketing, communication and content creation. Other challenges await you in the following years.

In the third year, the work-study option allows you to test your talents as a community manager in a company. You will be able to apply your knowledge in the professional world, which will give you enormous confidence to enter the world of work.

📌 Resolutely focused on employment, you can combine up to 20 months of professional experience with internships and work-study programs.
Nothing prevents you from continuing on this path by integrating a MSc Media, Culture & Communication (Bac+5 diploma) offered as an initial or work-study program.

Testimonial of a successful career

Take Claire for example: after a BTS Communication, she joined BSB for a Bachelor's degree. Working at a startup, she leads the Instagram community and increases engagement by 40% in six months. Selected for Master Marketing & Communication from BSB, she completed her internships at a major cosmetics brand.

Upon leaving, she landed a position as senior community manager in a digital agency, a sign of the quality of training and the BSB network.

Which course should you choose according to your profile?

You are in high school (post-bac)

If you are finishing your high school diploma and want to start community management, here are some tips:

• Bachelor Media Culture and Communication or Bachelor in Management specialization in Digital Marketing (3 years): accessible directly after the baccalaureate via Parcoursup, these diplomas offer complete courses on the digital world and, of course, community management. You carry out concrete projects and do internships to acquire a first professional background.
  

• GOAL Multimedia and Internet Careers (MMI, 3 years): At university, you learn to animate platforms, develop multimedia content and manage UX/UI to offer an optimal user experience. Work-study brings learning to life by putting theory into practice as early as the second year.
  

• BTS Communication (2 years): this training specialized in global communication, including social networks, community management, web writing, or copywriting. Accessible for apprenticeships, it allows rapid immersion in the digital sector.

📌 Do not hesitate to start business school directly by saying your wishes on Parcoursup in Terminale. The Bachelor Media, Culture and Communication takes place over 3 years (with the 3rd year possible alternating) and you Open the way royal for a Bac +5 with a Master Grande École specialized in communication or the MSc Media, Culture & Communication that you can do alternately. You can also very well integrate the job market with this Bachelor in your pocket, given the background you will have.

You are already in higher education (Bac + 3)

Do you already have a degree (Bachelor, BUT or Bachelor) and do you want to specialize?

Join a business school like BSB to prepare a Master Marketing & Communication (Bac +5) or our MSc Media Culture & Communication to deepen your knowledge of digital strategy, storytelling and social media. This course teaches you to go further and create important advertising campaigns, for example. The two Masters can be carried out as an initial course or 100% alternately or one year as an initial and one year alternately.

You are an international student

Do you live abroad and want to study in France? Universities and specialized schools offer programs taught in English and adapted to international students.

For example, the MSc Media, Culture & Communication is also available to you with 50% of courses in English. Ideal for perfecting your French and your digital skills. Or the MSc Artificial Intelligence and Digital Strategy Management at BSB introduces you to artificial intelligence, data analytics, social listening and the optimization of editorial content. At BSB, we welcome around 80 nationalities to our programs. 40% of the professors who lead our courses are international and 90% of the courses are given in English.

You are in retraining

If you have in mind a retraining to become a community manager, these accessible courses could be right for you:

• Professional degree in Communication : accessible to holders of a Bac +2, it specializes in web writing, social network management and community moderation. You alternate theoretical courses and concrete projects, there is nothing better for learning quickly when you are retrained.

• BTS Communication and Apprenticeship : over 2 years, this apprenticeship program will give you the knowledge you need to get started in Community Management.

• MOOC or specialized certificate : you can also integrate short programs (3 to 6 months) that teach you social media management, visual creation or even data analysis These courses allow you to access community management opportunities without delay.

Community manager: salary and career development

Average earnings

In 2025, a beginner community manager (junior level) receives around 25,000 euros gross annually. Intermediate profiles reach 35,000 to 40,000 euros (springs). Some sectors such as tech and e-commerce offer a higher salary thanks to strong demand.

Opportunities for progression

Once experienced, your mission (and salary) evolves rapidly. You can become a Social Media Manager, with an average salary of around 45,000 to 55,000 euros gross annually depending on the size of the company. You supervise a team of Community Managers (CMs), and have great responsibilities for content strategy, advertising budget and decisions made according to KPIs.

Then, you can aim for a Digital Project Manager position, generally paid between 50,000 and 60,000 euros gross annually, or you manage all digital activities: SEO, SEA, Networks, Networks, Editorial, Press, etc.

Some CMs choose to develop niche expertise (social listening, data analytics) to become a digital expert or freelance consultant, with fees of up to 60,000 to 80,000 euros gross per year in an agency or firm.

Community Management has a bright future ahead of it, whether in terms of salaries, opportunities and digital trends. It is a course that you can go to with your eyes closed.

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5 tips for success in community management

1) Understand the overall goals of the business

Above all, gather essential information about your company's vision and mission: this step determines the coherence of each message.

• Notoriety: know what reputation expectations are

• Positioning: aligning your content with the company's added value

• KPI: what should you really measure (engagement rate, traffic and conversions, etc.)

• Internal culture: integrating the values and lessons shared by management

This approach allows you to contribute effectively to the overall work and to guide each position towards the objectives set.

2) Adapt your speech to each target

Learn to identify the specific needs of your audience: a B2B prospect is looking for technical information, while an end customer is looking for an inspiring story. Each new format (Real, Stories, Carousels) offers an opportunity to vary your messages. By adjusting your file, you optimize understanding, strengthen your reputation and facilitate the engagement of everyone according to their function or sector of activity.

3) Know how to work transversely with other departments

Success depends on working with every department in your organization. Share your editorial calendars with marketing to coordinate campaigns, talk to sales to get information on current promotions, and anticipate customer support needs to enrich your content. With the design team, define a visual style in accordance with the charter.

This transversal work offers you a broader understanding of the internal functioning and helps you create a perfect alignment between each position and the overall objective of the company.

4) Measure the impact of your communication actions

To assess your performance, use tools and track specific indicators, such as.

• Google Analytics : measure the traffic generated by your publications

• Social media data : engagement rate, reach and sharing, to compare the effectiveness of each format.

• Social listening tools : BrandWatch or Mentions, to monitor reputation and identify the services or products mentioned by Internet users.

Interpreting these KPIs allows you to learn, adjust your strategy and justify your recommendations to management.

5) Stay on top of communication trends

The digital sector is constantly evolving: each new content format or social network algorithm can open doors to creativity! Follow newsletters specialized and passionate influencers digital marketing will be a real asset for you. Do not hesitate to participate in webinars for information on best practices and to discover innovations in this area. Observe the competition to identify innovative ideas. This monitoring routine ensures that you offer relevant content and that you develop your ability to anticipate.

To succeed as a community manager, always keep in mind that the digital world is constantly evolving. Your hard skills are necessary, and your soft skills are even more so.

By combining curiosity, rigor and creativity, we have no doubt that you will exceed expectations and unite numerous communities.

Always be on the lookout for innovation, and keep learning every day.

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FAQ - your questions about being a community manager

Can you become a community manager without a degree?

There are many ways to become a community manager. However, companies prefer candidates who have received solid training and have acquired experience through internships and/or work-study programs. Having your own Insta or Tiktok account that attracts a community does not predict anything about your ability to adapt to another sector of activity that will have to be promoted and increased visibility on networks.

What internships are recommended to become a community manager?

Choose an internship in a startup (quick apprenticeship) or in a digital agency (solid network and numerous opportunities) to manage accounts on Facebook, Instagram, LinkedIn. This mission will allow you to acquire fundamental skills for the job: content creation, moderation, KPI monitoring, planning. Alternating from high school is a real asset to get started.

What is the difference between community manager and social media manager?

The community manager creates, manages and reports on the analyses of posts on a daily basis: content creation, moderation and replies to comments. The social media manager defines the global strategy, sets the objectives (reputation, traffic) and manages paid campaigns. The social media manager is often the logical evolution of the community manager position.

What studies do you need to do to become a community manager?

After high school, everything depends on your professional project. If you prefer short courses in 2 years (BTS) or longer courses in 3 years (Bachelor, BUT) or 5 years (Master). Depending on your preferences and aspirations but also on your desire for professionalization and academic excellence, you can choose one course or another. Want to know more about BSB's programs? Contact a guidance counsellor.

‍How do you start as a community manager?

Feel free to go out in the field now and create your own account and see if you enjoy creating content, managing to maintain consistency and finding your creativity. Community Management is a hit by testing formats, and by constantly asking the right questions. Any experience will be useful to you: by yourself, via an internship, or via a BSB course.

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