This program, ranked #1 in France, is a springboard for taking on responsibilities in international trade of Wines and Spirits.
The triple expertise you will acquire in the MS CIVS program
Sectoral Approach
Understand the main vineyards, industry players, and characteristics of major markets.
• Vineyard Knowledge and Study Tours
• WSET Preparation:
- Wines of the world: level 2 and/or 3
- Spirits and liqueurs of the world: level 2
Technical Skills
Enable future graduates to explain the specificities of winemaking processes and products, to comment on a wine or spirit during tastings, and to present a winery or négociant, a terroir, or an appellation.
• Viticulture
• Oenology
• Spirits
• Sensory Analysis / Tasting
Sales and Marketing Skills
Acquire the fundamentals of management applied to the wine and spirits sector in the areas of Marketing, International Trade (export regulations), as well as International Law, Trademark Law, etc.
• Strategic Marketing, Press Relations, Market Research, Trademark Law, etc.
• Operational Marketing, Distribution
• Digital Marketing
• Export Sales Strategy
• Entrepreneurship and Business Plan (business acquisition, new business, etc.)
• Project Management