Professors directory - Burgundy School Of Business

Professors directory

Glyn ATWAL

ASSOCIATE PROFESSOR

  • Department : Marketing Management
  • Disciplinary team : Marketing (MKG)
Glyn ATWAL
Publication Authors Type Year
Atwal, G., Heine, K. Luxury, entrepreneurship and innovation. Strategic Change, 2022, vol. 31.Glyn ATWALArticles in peer refereed journals2022
Atwal, G. Brand Hate Hijacked. Finnish Academy of Marketing Annual Conference, 2-3 juin 2022, Helsinki, Finlande.Glyn ATWALPapers in Academic Conferences2022
Atwal, G., Bryson, D. Predictors of Crowdfunding ‘Luxury Watch’ Start-ups. MBAA International Conference, 23-25 mars 2022, Chicago, Etats-Unis.Glyn ATWALPapers in Academic Conferences2022
Atwal, G., Hultén, P., Williams, A., Kaiser, M. Opportunity recognition and knowledge transfer in the champagne industry: A conceptual analysis. Strategic Change, 2022, vol. 31, p. 285-293.Glyn ATWALArticles in peer refereed journals2022
Atwal, G., Bryson, D., Kaiser, M. The chopsticks debacle: how brand hate flattened Dolce & Gabbana in China. Journal of Business Strategy, 2022, vol. 1, p. 37-43.Glyn ATWALArticles in peer refereed journals2022
Atwal, G., Bryson, D. Serving the low-income consumer in a rich economy: Dollar General racks up sales. Journal of Business Strategy, 2021.Glyn ATWALArticles in peer refereed journals2021
Atwal, G. Celebrating the luxuries of life. The Times of India, 7 novembre 2021.Glyn ATWALInterviews2021
Atwal, G., Bryson, D. Kick it like Burberry, 2021, n°521-0123-1.Glyn ATWALCase studies2021
Atwal, G. Finding respite in luxury while at home. The Economic Times, 23 décembre 2021.Glyn ATWALInterviews2021