Professors directory - Burgundy School Of Business

Professors directory

Publication Authors Type Year
Atwal, G. Luxury Market, trends and implications. BSB Expertises, 11 mai 2020,https://www.youtube.com/watch?v=GB_pN6sI77E&list=PL9cDxv_EZrPO9g2FyxGdTqspt6O-JFcZc&index=4.Glyn ATWAL Vidéos2020
Atwal, G., Bryson, D. Sustainability Game, 2020, n°720-0025-1 .Glyn ATWAL Études de cas2020
Atwal, G. Luxury resilience in a Post-Covid World. GPFO Recession Resilient Industries Forum (online), 1er juillet 2020, Londres, Royaume-Uni.Glyn ATWAL Conférences professionnelles2020
Atwal, G., Kaiser, M. It's the brand, stupid: Why Donald Trump has a critical advantage in the upcoming Presidential election. The World Financial Review, 2020.Glyn ATWAL Articles dans des revues/supports digitaux professionnelles2020
Atwal, G., Kaiser, M. Coronawashing : How can firms establish moral authenticity ?. The European Business Review, 2020, p. 33-39.Glyn ATWAL Articles dans des revues/supports digitaux professionnelles2020
Atwal, G., Bryson, D., Kaiser, M. The chopsticks debacle: how brand hate flattened Dolce & Gabbana in China. Journal of Business Strategy, 2020.Glyn ATWAL Articles dans des revues à comité de lecture2020
Atwal, G., Bryson, D., Kuehlwein, J. Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India. In: Donzé, P-Y., Pouillard, V., Roberts, J. (coord.). The Oxford Handbook of Luxury Business, Oxford: Oxford University Press, 2020.Glyn ATWAL Chapitres d’ouvrages2020
Atwal, G., Bryson, D. Retail and Covid-19: Profits Before Safety?, 2020, n°520-0120-1.Glyn ATWAL Études de cas2020
Williams, A., Atwal, G., Bryson, D. Developing a storytelling experience: the case of craft spirits distilleries in Chicago. International Journal of Wine Business Research, 2020, vol. 32, n°4, p. 555-571.Glyn ATWAL Articles dans des revues à comité de lecture2020