Professors directory - Burgundy School Of Business

Professors directory

Yann TRUONG

ASSOCIATE PROFESSOR

Head of Dept; Head of MSc Artificial Intelligence and Digital Tech Management

  • Department : Marketing Management
  • Disciplinary team : Digital Management (DM)
  • Axis : Digital Leadership
Yann TRUONG
Publication Authors Type Year
Truong, Y., Mazloomi, H., Berrone, P. Understanding the impact of symbolic and substantive environmental actions on organizational reputation. Industrial Marketing Management, 2021, vol. 92, p. 307-320.Yann TRUONG Articles dans des revues à comité de lecture2021
Ackermann, C.L., Matson, S., Truong, Y. A Legitimacy Perspective on Sharing Economy Consumption in the Accommodation Sector. Current Issues in Tourism, 2021.Yann TRUONG Articles dans des revues à comité de lecture2021
Truong, Y. Le réseau 5G se déploie. JT 19/20 Bourgogne - France 3 Bourgogne-Franche-Comté, 4 mai 2021,https://france3-regions.francetvinfo.fr/bourgogne-franche-comte/emissions/jt-1920-bourgogne?fbclid=IwAR0916mUl-x9M0mnj5c4Ka1pkdb1lVX9K99ugrOL1ibFhDFNuoABqtQzkLY.Yann TRUONG Interviews2021
Truong, Y., Nagy, B. Nascent Ventures' Green Initiatives and Angel Investor Judgments of Legitimacy and Funding. Small Business Economics, 2020.Yann TRUONG Articles dans des revues à comité de lecture2020
Truong, Y. Les enjeux des systèmes de tracking contre la pandémie Covid-19. BSB Expertises, 11 mai 2020,https://www.youtube.com/watch?v=C_q-orRT9So&list=PL9cDxv_EZrPO9g2FyxGdTqspt6O-JFcZc&index=2&t=0s.Yann TRUONG Vidéos2020
Truong, Y., Schneckenberg, D. Field Membership : How Core and Peripheral Members Acquire Resources in the Emerging Field of Artificial Intelligence. EURAM 2020 Online Conference - The Business of Now: The Future Starts Here, 4-6 décembre 2020, Dublin, Irlande.Yann TRUONG Conférences académiques2020
Palmer, M., Truong, Y. Introduction to the special issue on the nature of industrial marketing work. Industrial Marketing Management, 2019, vol. 80, p. 228-232.Yann TRUONG Articles dans des revues à comité de lecture2019
Mccoll, R., Truong, Y., De La Rocca, A. Service guarantees as a base for positioning in B2B. Industrial Marketing Management, 2019, vol. 81, n°6, p. 76-86.Yann TRUONG Articles dans des revues à comité de lecture2019
Jabbouri, R., Truong, Y., Schneckenberg, D., Palmer, M. Institutional means-ends decoupling work in industrial R&D project implementation. Industrial Marketing Management, 2019, vol. 80, p. 296-311.Yann TRUONG Articles dans des revues à comité de lecture2019