Annuaire des professeurs - Burgundy School Of Business

Annuaire des professeurs

Publication Auteurs Type Année
Atwal, G. Uber-competitive: The Dynamics of an Industry on the Move . The Case Center, 2018, n°518-0142-1 .Glyn ATWAL Études de cas2018
Atwal, G., Bryson, D. Global Luxury: Organizational Change and Emerging Markets since the 1970s. . Business History Review, 2018, vol. 92, n°3, p. 582-584.Glyn ATWAL Évaluation d’ouvrages2018
Atwal, G. India in the Spotlight. India Now Business and Economy, 11 juin 2018.Glyn ATWAL Interviews2018
Bryson, D., Atwal, G., Crespi, R. A Comparison of Perceptions of Luxury: The Case of Finland and the UK. Journal of International Marketing Strategy, 2018, vol. 5, n°1, p. 33-47.Glyn ATWAL Articles dans des revues à comité de lecture2018
Atwal, G., Heine, K., Crener-Ricard, S., Phan, M. Personality-Driven Luxury Brand Management. Journal of Brand Management, 2018, vol. 25, n°5, p. 474-487.Glyn ATWAL Articles dans des revues à comité de lecture2018
Atwal, G., Bryson, D. Antecedents of Intention to use Green Banking in Germany . MMA 2017, 22-24 mars 2017, Chicago, Etats-Unis.Glyn ATWAL Conférences académiques2017
Atwal, G., Williams, A. Luxury Brand Marketing - The Experience is Everything!. In: Kapferer, J-N., Kernstock, J., Brexendorf, T.O., Powell, S.M. (coord.). Advances in Luxury Brand Management, Basingstoke: Palgrave Macmillan, 2017, p. 43-57.Glyn ATWAL Chapitres d’ouvrages2017
Atwal, G., Bryson, D. Considerations on the Design of a Luxury Footprint for India. In: Thieme, W. (coord.). Luxusmarken Management. Grundlagen, Strategien und praktische Umsetzung, Wiesbaden: Springer, 2017, p. 177-186.Glyn ATWAL Chapitres d’ouvrages2017
Atwal, G., Bryson, D. Marketers incognito: a luxury store evaluation in practice. European Case Clearing House, 2017, n°517-0127-1.Glyn ATWAL Études de cas2017