Annuaire des professeurs - Burgundy School Of Business

Annuaire des professeurs

David MENIVAL

  • Département : Wine & Spirits
  • Équipe disciplinaire : Wine & Spirit Business (WS)
  • Axe de recherche : .
David MENIVAL
Publication Auteurs Type Année
Kunc, M., Menival, D., Charters, S.J. Champagne: the challenge of value co-creation through regional brands. International Journal of Wine Business Research, 2019, vol. 31, n°2, p. 203-220.David MENIVAL Articles dans des revues à comité de lecture2019
Ringeval-Deluze, A., Menival, D., Ditter, J.G. L'enjeu de la marque territoriale Champagne face aux changements des entrepreneurs institutionnels. 25th EuAWE Conference - European Association of Wine Economists, 23-25 mai 2018, Dijon, France.David MENIVAL Conférences académiques2018
Capitello, R., Charters, S.J., Menival, D. The Wine Value Chain in China: Consumers, Marketing and the Wider World, London : Elsevier, 2017, 299 p.David MENIVAL Ouvrages2017
Menival, D., Charters, S.J. How can you improve the reputation of a territorial brand?. 10th International Conference of the Academy of Wine Business Research, 25-28 juillet 2017, Sonoma, Etats-Unis.David MENIVAL Conférences académiques2017
Capitello, R., Agnoli, L., Charters, S.J., Begalli, D. Wine as a dimension of city image: Preferences of Chinese tourists for an old world wine destination. In: The Wine Value Chain in China: Consumers Marketing and the Wider World, Kidlington: Elsevier, 2David MENIVAL Chapitres d’ouvrages2016
Menival, D., Kunc, M., Charters, S.J. Values for one value: the challenge of collective brands. Application to the Champagne industry. 9th International Cool Climate Wine Symposium, 26-29 mai 2016, Brighton, Royaume-Uni.David MENIVAL Conférences académiques2016
Menival, D., Fountain, J. The impact of New Zealand visitation on Chinese perceptions of New Zealand wine. 9th Academy of Wine Business Research Conference "Wine Business Research that Matters", 17-18 février 2016, Adelaide, Australie.David MENIVAL Conférences académiques2016
Menival, D., Fountain, J., Charters, S.J. Can wine tourism accelerate the luxury image for a wine region? Application to the French Wines to the Chinese market. 10th AAWE Conference, 21-25 juin 2016, Bordeaux, France.David MENIVAL Conférences académiques2016
Menival, D., Fountain, J., Charters, S.J. The evolution of French wine consumers ‘perception of a high reputation wine: the role of wine tourism in the territorial brand “Champagne”. . 2nd workshop on Gastronomy and Local Development: ‘Quality of products,David MENIVAL Conférences académiques2015