| David MENIVAL | | 2019 |
Ringeval-Deluze, A., Menival, D., Ditter, J.G. L'enjeu de la marque territoriale Champagne face aux changements des entrepreneurs institutionnels. 25th EuAWE Conference - European Association of Wine Economists, 23-25 mai 2018, Dijon, France. | David MENIVAL | | 2018 |
Capitello, R., Charters, S.J., Menival, D. The Wine Value Chain in China: Consumers, Marketing and the Wider World, London : Elsevier, 2017, 299 p. | David MENIVAL | Ouvrages | 2017 |
Menival, D., Charters, S.J. How can you improve the reputation of a territorial brand?. 10th International Conference of the Academy of Wine Business Research, 25-28 juillet 2017, Sonoma, Etats-Unis. | David MENIVAL | | 2017 |
Capitello, R., Agnoli, L., Charters, S.J., Begalli, D. Wine as a dimension of city image: Preferences of Chinese tourists for an old world wine destination. In: The Wine Value Chain in China: Consumers Marketing and the Wider World, Kidlington: Elsevier, 2 | David MENIVAL | | 2016 |
Menival, D., Kunc, M., Charters, S.J. Values for one value: the challenge of collective brands. Application to the Champagne industry. 9th International Cool Climate Wine Symposium, 26-29 mai 2016, Brighton, Royaume-Uni. | David MENIVAL | | 2016 |
| David MENIVAL | | 2016 |
Menival, D., Fountain, J., Charters, S.J. Can wine tourism accelerate the luxury image for a wine region? Application to the French Wines to the Chinese market. 10th AAWE Conference, 21-25 juin 2016, Bordeaux, France. | David MENIVAL | | 2016 |
| David MENIVAL | | 2015 |