Annuaire des professeurs - Burgundy School Of Business

Annuaire des professeurs

Yann TRUONG

PROFESSEUR ASSOCIE - Digital Management

Chef du dépatement Digital Management

  • Département : Digital Management
  • Équipe disciplinaire : Digital Management (DM)
  • Axe de recherche : Digital Leadership
Yann TRUONG
Publication Auteurs Type Année
Truong, Y., Mazloomi, H., Berrone, P. Understanding the impact of symbolic and substantive environmental actions on organizational reputation. Industrial Marketing Management, 2020.Yann TRUONG2020
Truong, Y., Nagy, B. Nascent Ventures' Green Initiatives and Angel Investor Judgments of Legitimacy and Funding. Small Business Economics, 2020.Yann TRUONG2020
Yann TRUONG2020
Truong, Y., Jabbouri, R., Palmer, M. Local entrepreneurial initiatives and rural female entrepreneurs' empowerment: the case of women's cooperatives in Morocco. 19th EURAM Conference "Exploring the Future of Management", 26-28 juin 2019, Lisbonne, PortugalYann TRUONG2019
Jabbouri, R., Truong, Y., Schneckenberg, D., Palmer, M. Organizational Decoupling: A Systematic Literature Review and Directions for Future Research. 19th EURAM Conference "Exploring the Future of Management", 26-28 juin 2019, Lisbonne, Portugal.Yann TRUONG2019
Jabbouri, R., Truong, Y., Schneckenberg, D., Palmer, M. Institutional means-ends decoupling work in industrial R&D project implementation. Industrial Marketing Management, 2019, vol. 80, p. 296-311.Yann TRUONG2019
Palmer, M., Truong, Y. Introduction to the special issue on the nature of industrial marketing work. Industrial Marketing Management, 2019, vol. 80, p. 228-232.Yann TRUONG2019
Yann TRUONG2019
Truong, Y., Pinkse, J. Opportunistic Behaviors in Green Signaling: When Do Firms Engage in Symbolic Green Product Preannouncement?. International Journal of Production Economics, 2019, vol. 218, p. 287-296.Yann TRUONG2019