PROFESSORS DIRECTORY

Kunc M. Menival D. Charters S.J. Champagne: the challenge of value co-creation through regional brands. International Journal of Wine Business Research 2019 vol. 31 n°2 p. 203-220.

Ringeval-Deluze A. Menival D. Ditter J.G. L'enjeu de la marque territoriale Champagne face aux changements des entrepreneurs institutionnels. 25th EuAWE Conference - European Association of Wine Economists 23-25 mai 2018 Dijon France.

Capitello R. Charters S.J. Menival D. The Wine Value Chain in China: Consumers Marketing and the Wider World London : Elsevier 2017 299 p.

Menival D. Charters S.J. How can you improve the reputation of a territorial brand?. 10th International Conference of the Academy of Wine Business Research 25-28 juillet 2017 Sonoma Etats-Unis.

Capitello R. Agnoli L. Charters S.J. Begalli D. Wine as a dimension of city image: Preferences of Chinese tourists for an old world wine destination. In: The Wine Value Chain in China: Consumers Marketing and the Wider World Kidlington: Elsevier 2016 p. 229-249.

Menival D. Fountain J. Charters S.J. Can wine tourism accelerate the luxury image for a wine region? Application to the French Wines to the Chinese market. 10th AAWE Conference 21-25 juin 2016 Bordeaux France.

Menival D. Fountain J. The impact of New Zealand visitation on Chinese perceptions of New Zealand wine. 9th Academy of Wine Business Research Conference "Wine Business Research that Matters" 17-18 février 2016 Adelaide Australie.

Menival D. Kunc M. Charters S.J. Values for one value: the challenge of collective brands. Application to the Champagne industry. 9th International Cool Climate Wine Symposium 26-29 mai 2016 Brighton Royaume-Uni.

Menival D. Fountain J. Charters S.J. The evolution of French wine consumers ‘perception of a high reputation wine: the role of wine tourism in the territorial brand “Champagne”. . 2nd workshop on Gastronomy and Local Development: ‘Quality of products quality of places quality of experience. 5-6 novembre 2015 La Rochelle France.