Chinese

Business access

Master in management

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Prerequisites: Non-French Bachelor or 180 ECTS

Dijon or Lyon

Accredited by the French State

Alternance

French or 100% English track

Why choose the BSB Master Grande Ecole?

The BSB Master in Management (Programme Grande Ecole) delivers a Master's degree accredited by the Ministry of Higher Education, Research and Innovation, offering high recognition by employers in France and abroad

Gain hands-on experience with our 'Learning by doing' pedagogy: real business case studies, encounters with professionals, field trips, internships...

Study a 100% English-taught programme in a highly international environment: 43% of our faculty is coming from abroad representing 22 different nationalities, and 25% of our students on campuses are international

Personalized tracks: choose from 10 areas of expertise, 4 of which are ranked in the top 3 for French business schools

Pathfinder^TM, a unique support system throughout its career

Join one of the best Masters in Management in the world

52^nd place in the Financial Times ranking of the best Masters in Management

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étudiante en train d'être accompagnée par un coach Pathfinder

The BSB Grande Ecole Master Programme is a course that prepares you in 2 years for jobs in finance, marketing, management and business development. This program also gives you the essential soft skills to become a curious, agile manager, open to others.

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The 4 pillars of the Master Grande École programme at BSB:

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Digitalization: Training in the use of advanced digital tools such as Big Data, Blockchain and Artificial Intelligence, with particular attention to the ethical implications of these technologies‍
Social Responsibility: Education focused on sustainable development, addressing issues such as climate, natural resources and social justice, to promote responsible management‍
Globalization: Preparation for the challenges of globalisation, including the understanding of emerging markets, global financial issues, and international regulations, in order to become an internationally oriented manager
: In an uncertain environment, knowing how to analyze a situation with discernment, communicate with impact and unite around an ambitious vision becomes a real lever for success. Leadership skills make it possible to anticipate challenges, make informed decisions and innovate boldly. Those who master these skills will make a difference.: Strengthening general knowledge through courses in philosophy, art and political science, to develop critical thinking, the ability to analyze and make informed decisions in the face of global complexity

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Each of these pillars aims to provide you with the skills and agility necessary to effectively carry out your professional projects through various educational opportunities such as bootcamps, innovation challenges, and conferences.

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During these years, prepare yourself for an academic, professional, international and associative experience.

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Tailor-made academic training

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At the end of your training, you will be able to:

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Analyse a complex problem and deploy a commercial and marketing action plan
Evaluate the legal, economic and technological environment of the company to define and implement its strategy
Understand the principles of financial management and contribute to the development of a company's financial policy

Responsibly manage human resources within a company
Develop and deploy an intra- or entrepreneurial project
Managing the information systems of an organisation/company in a context of digitalisation
Evolve in an international environment

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You can personalise your programme by choosing your specialisation modules.

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Pre-master: Discovery and exploration of the fundamentals

This year is devoted to the exploration of different fields and disciplines, allowing you to refine your choices of future paths, while being accompanied in this process.

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During your pre-master year, you will deepen the following subjects (extract):

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International Business & Economic Review
Deep Dive Artificial Intelligence
Industrial dynamics and firm strategies
Global Business & Financial Environment
Corporate finance
Commercial action
Responsible organization and HR management
Corporate finance
Statistics & Data skills
Academic writing
Business English
Marketing
...

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You will also have the opportunity to participate in bootcamps : Introduction to ecology, leadership skills training, data.

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You also have the opportunity to go abroad for a semester in semester 2.

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You can choose the Optional Audit Expertise Consulting course with concentrated classes before 16:00 to allow you to to, of you In the or your

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You will end your pre-master year with a Customer relationship internship of at least 2 months.

Master 1: Deepening & pre-specialization

The 1^era year of your Master Grande École is designed to deepen your knowledge and choose specific modules, thus strengthening your expertise and preparing you in a targeted manner for the specialization of your Master 2.

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You will deepen the following subjects (extract):

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Strategic marketing
Digital Consumer Behaviour Research marketing
Finance d’entrepriseProduct and brand strategy
Pilotage de projetPerformance management
Contrôle de gestionDigital transformation
Responsabilités sociétales des entreprisesProject management
Droit d’entrepriseSME management and intrapreneurship
Advanced Statistics & Data skills for businessManagement and sustainable development
Responsabilités sociétales des entreprises (RSE)
...

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You will also have the opportunity to participate in 2 bootcamps on entrepreneurship and emotional intelligence.

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You will choose one expertise module in semester 1 then two in semester 2 (extract):

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Introduction to Data Science
Financial Theory & Mathematics
Cultural & Sectorial Approaches
Introduction to Luxury Marketing
Introduction to Wine Management
Digital Intrapreneurship
Marketing
Data science
Management
Finance
Cultural & Creative Industries
Introduction to Data Analysis

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Then, you will choose an in-depth course:

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Marketing
Data Science
Management
Finance
Cultural & Creative Industries
Change Management

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You will have the opportunity to discover our International Excellence Programme with 30 professors from all over the world who will be at BSB for 5 weeks to teach you their valuations : Luxury Branding Management, Value Co-creation in Sport Management, Leadership & Strategy, Investing in Stock Market, Fashion Society, Business Intelligence...

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You will end your master year with a Function internship of at least 4 months.

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You also have the opportunity to go to International semester in semester 1 or 2.

Master 2 : specialization & expertise

La 2nd year ofthe Master Grande École est celle où vous affirmez vos choix Affirm your choices and build your expertise.

You have Four ways to live your Master 2, according to your objectives and your project: It's up to you to choose the one that suits you.

En initial training Or in alternation, You choose a specialization to develop solid and targeted skills, in direct link with your career aspirations:

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Banking and Financial Engineering
Corporate Finance and Control
Marketing and Communication
Communication and events
Commercial & Retail Strategy
Entrepreneurship & SME Management
Human resources management
Strategy consulting & Business Transformation
Wine and Spirits Management
CSR Management & Sustainable Development
Data Management & Business Analytics

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Some specializations are offered on both the Dijon and Lyon campuses, while others are available exclusively on one or the other of the two campuses.

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With a dual degree, at BSB or at an international partner university, you'll enrich your career with a recognized and differentiated dual skill set.

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Double degrees at BSB:

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International double degrees:

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MBA, Brock University — Canada
MBA, Oklahoma State University — USA
MBA in International Business, National Sun Yat Sen University - Kaohsiuang, Chinese Taipei, Taiwan
Museum Management and Communications, HTW Berlin MA — Germany
MSc in Data Analytics and Business Economics, Hong Kong Baptist University - Hong Kong, China
MSc specialization in Technology Entrepreneurship and Innovation, SolBridge International School of Business - Daejeon, South Korea
MSc in Applied Accounting & Finance, Hong Kong Baptist University - Hong Kong, China
Master's degree in Finance, EGADE Business School — Mexico City, Santa Fe Campus
MSc International Finance and Investment, Northumbria University - Newcastle-upon-Tyne, United Kingdom

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You will also have the opportunity to do a semester abroad, followed by a management internship lasting at least 6 months. You will have an academic experience abroad, in a multicultural environment, to strengthen your global vision of management.

Master 1: deepening & pre-specialisation

The first year of your Master Grande Ecole is designed to deepen your knowledge and pre-specialise you, thus strengthening your expertise and preparing you in a targeted manner for the specialisation of your Master 2.

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You will deepen the following subjects (extract):

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Strategic marketing
Research marketing
Product and brand strategy
Performance management
Digital transformation
Project management
SME management and intrapreneurship
Management and sustainable development
Corporate Social Responsibilities (CSR)
...

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You will also have the opportunity to participate in a Deep Dive Entrepreneurship Bootcamp.

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You will choose one of the pre-specialisation courses:

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Marketing
Finance
Artificial intelligence
Audit Expertise Advice
Data science
Culture
Wine Management
CSR and sustainable development management

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You will end your master year with a function internship of at least 4 months.

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You also have the opportunity to go to International semester in semester 2.

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Master 2: specialisation & expertise

The Master 2 is the specialisation year. You choose a sector and develop advanced expertise in your field. This final year also places a strong emphasis on your professional integration.

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You will be able to choose a double degree at BSB or internationally.

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Dual degrees at BSB :

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International double degrees (extract):

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MBA, Brock University — Canada
MBA, Oklahoma State University — USA
MBA in International Business, National Sun Yat Sen University - Kaohsiuang, Chinese Taipei, Taiwan
Museum Management and Communications, HTW Berlin MA — Germany
MSc in Data Analytics and Business Economics, Hong Kong Baptist University - Hong Kong, China
MSc specialization in Technology Entrepreneurship and Innovation, SolBridge International School of Business - Daejeon, South Korea
MSc in Applied Accounting & Finance, Hong Kong Baptist University - Hong Kong, China
Master's degree in Finance, EGADE Business School — Mexico
MSc International Finance and Investment, Northumbria University - Newcastle-upon-Tyne, United Kingdom

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You will also have the opportunity to do a semester abroad, followed by a management internship lasting at least 6 months.

Master 1: deepening & pre-specialisation

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You will deepen the following subjects (extract):

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Strategic marketing
Research marketing
Product and brand strategy
Performance management
Digital transformation
Project management
SME management and intrapreneurship
Management and sustainable development
Corporate Social Responsibilities (CSR)
...

‍

You will also have the opportunity to participate in a Deep Dive Entrepreneurship Bootcamp.

‍

You will choose one of the pre-specialisation courses:

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Marketing
Finance
Artificial intelligence
Audit Expertise Advice
Data science
Culture
Wine Management
CSR and sustainable development management

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You will end your master year with a function internship of at least 4 months.

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You also have the opportunity to go to International semester in semester 2.

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Master 2: specialisation & expertise

The Master 2 is the specialisation year. You choose a sector and develop advanced expertise in your field. This final year also places a strong emphasis on your professional integration.

‍

You will be able to choose a double degree at BSB or internationally.

‍

Dual degrees at BSB :

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International double degrees (extract):

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MBA, Brock University — Canada
MBA, Oklahoma State University — USA
MBA in International Business, National Sun Yat Sen University - Kaohsiuang, Chinese Taipei, Taiwan
Museum Management and Communications, HTW Berlin MA — Germany
MSc in Data Analytics and Business Economics, Hong Kong Baptist University - Hong Kong, China
MSc specialization in Technology Entrepreneurship and Innovation, SolBridge International School of Business - Daejeon, South Korea
MSc in Applied Accounting & Finance, Hong Kong Baptist University - Hong Kong, China
Master's degree in Finance, EGADE Business School — Mexico
MSc International Finance and Investment, Northumbria University - Newcastle-upon-Tyne, United Kingdom

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You will also have the opportunity to do a semester abroad, followed by a management internship lasting at least 6 months.

Discover all the double degree options in the brochure

Download the brochure

Choose work-study programmes from Master 1

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Follow your Master 1 and/or Master 2 training in work-study programme, 100% of your tuition fees are then supported by your host company. and you will be paid.

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BSB helps you find your apprenticeship contract thanks to a Coaching preparation for interviews, a connection with our network of partner companies.

Complete your Grande Ecole Master on a work-study basis!

I want to do some work-study

Enjoy an international experience

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BSB invites you to immerse yourself in an international experience, both on campuses (with 81 nationalities represented and 43% international professors) and, if desired, by studying abroad for a semester or year to pursue a double degree.

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BSB is a partner of + 200 partner institutions present in Italy, Australia, United Kingdom, Sweden, United States, South Korea, China...

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BSB also invites you to follow the programme 100% English speaking from Master 1.

étudiante BSB en argentine, pendant son expatriation

A solid professional experience

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Internships in companies, field trips, business cases and meetings with professionals are an integral part of our programmes. At BSB you will have the opportunity to gain professional experience and boost your employability.

The companies that recruited our students

An associative experience

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Join an association and test your management skills ! By actively engaging in community life, you are carrying out significant projects. This commitment is a real training in the professional world, it allows you to develop and apply your skills as future managers.
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From culture to sport, via the media or even solidarity, the sectors in which the twenty or so BSB associations on our 2 campuses operate are as rich as they are varied.

vie associative BSB avec des étudiants pendant une color run

How to join BSB's Master Grande Ecole?

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Post Prepa

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Post-prep access with the support of the ECB, Banque d'Étests Communes for 20 management schools in France. More information and registration on the BCE competition.

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Post Bac +2/ Bac+3

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Access to initial or work-study training in post Bac +2/+3 via the Passerelle competition, Parallel admissions to 3 Grandes Écoles of Business and Management in France. More information and registration on the Passerelle competition. For a start in September 2025, you can apply between November 20, 2024 and June 27, 2025.

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For international students

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Students with a 3 or 4-year international Bachelor, or 180 ECT can apply to join the Master Grande Ecole programme.

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Applications are no longer available.

Apply

All our admission requirements can be found in the brochure

Download the brochure

What are the opportunities for the Master Grande Ecole?

The insertion in a few figures

CGE 2024 survey - Master Grande Ecole

93%

of our students have graduated

74%

des étudiants BSB ont trouvé un emploi en moins de 4 mois

35%

of our graduates have a position with an international dimension

42-45k €

Average annual gross output salary

48 to 54k €

Average annual gross salary in France with bonuses, 3 years after obtaining the Master Grande École BSB

The Master Grande École programme prepares our students for various roles in marketing, communication, management, business development, or financial leadership. Key positions available to graduates include:

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Marketing manager
Communication and events manager
Project manager
Media manager
Digital manager
Sales manager
Business unit manager
Purchasing manager

International Development Manager
Business developer
Administrative and financial manager, management controller
Auditor, consultant
Wealth manager
Entrepreneur or Business Acquirer

After graduation, the hiring sectors are distributed as follows: Sales (19%), Marketing (17%), Administration, management, finance, accounting (13%), Human resources (8%), Communication (5%), Studies, consulting and expertise (4%), Audit (4%), General management (4%), Others (26%).

We Are
Alumni

BSB'20

Carlo Enrico Gallavresi

Management Consultant

BSB'2022

Melissa Bidounga

Financial controller

BSB'23

José Antonio Jimenez Monroy

Strategy and Transformation Analyst

See all our alumni

Join the Master Grande École on our Lyon or Dijon campuses

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In Lyon or Dijon, join one of our campuses designed to offer a setting conducive to well-being and stimulating student experience.

A stimulating environment

Our campuses are designed to provide a stimulating experience and to prepare for a rich and exciting career.

What are the tuition fees for the Master Grande Ecole?

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The tuition fees for the academic year 2026-2027 are:

1st Year Entry (Master 1): €14,600
2nd Year Entry (Master 2): €15,000

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Find all the details of tuition fees and all the services they include in our brochure.

Additional information

Diplôme reconnu par l'État

Le Master Grande École BSB est visé Bac +5 par le Ministère de l’Enseignement Supérieur, de la Recherche et de l’Innovation, et est reconnu Grade de Master.

Titre RNCP de niveau 7 n°41057 : Programme Grande École
Certificateur : ESC Dijon Bourgogne. Date d’enregistrement : 01/09/2025

Training evaluation criteria

Each component of your training is evaluated throughout your time at BSB in the form of modules. Each Grande Ecole Master year corresponds to 60 ECTS credits (European Credit Transfer System), each course validating a certain number of ECTS credits. Academic knowledge, internships, international study semesters, personal development modules, professional thesis: all components of the program are evaluated.

Academic courses are evaluated through continuous and final checks, individual and collective. Assessments can take the form of partials, oral presentations, oral presentations, case studies, knowledge checks... and are specific to each module.

Your professional experiences (internships or work-study programs) and the corresponding reports or defenses are evaluated by the teaching team and also by the company.

To obtain your diploma, each course module, each internship or mission in a company and international experience must be validated by obtaining an average of at least 10/20 to obtain the 60 ECTS credits. You must also validate your professional thesis and an external English test (TOEIC minimum score 785 or equivalent).

The school does not offer block of skills certification for this course but offers the passage of 1 TOEIC per year to each student.

The program provides 678 hours of courses over the year.

Disability Mission

Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.

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