Master Grande Ecole IN  apprenticeship

Non-French Bachelor or 180 ECTS
Dijon or Lyon
Postgraduate programme
Alternance
100% English track possible

Why choose the BSB Grande Ecole Master?

Master Grande École 100% apprenticeship-based accessible to holders of a Bachelor’s degree (Bac+3). A recognised qualification awarding the Master’s Level (Bac+5).
Professionalising training: apprenticeship is a genuine driver of employability, giving you substantial experience that truly matters to a future employer.
Funding for your studies: Your tuition fees are fully covered by your host company.
A paid training programme (average salary €1,100)
13 specialisations in Finance, Marketing and Communication, Wine and Spirits Management, Human Resources, Entrepreneurship, and Commercial Strategy.
BSB network made up of 1,500 partner companies such as Coca-Cola, L’Oréal and M6, and 20,000 alumni.
Personalised support from the moment you are admitted to BSB: assistance in finding your apprenticeship contract, CV coaching, interview preparation, LinkedIn profile guidance…

Holders of a Bachelor’s degree (Bac+3) can join the 100% apprenticeship-based Master Grande École. Over the course of these 24 months, you will refine your career plan, develop your expertise through your company experience and your chosen specialisation at BSB.

The BSB Master Grande École Programme prepares you for careers in finance, marketing, management and business development. It also equips you with essential soft skills to become a curious, agile manager with a genuine openness to others.

The apprenticeship rhythm is 3 weeks in the company / 1 week at school.

Get ready to experience a programme that is academically rigorous, professionally enriching, and rich in student life.

Tailor-made academic training

At the end of your training, you will be able to:

  • Evaluate the legal, economic, and technological environment of an organisation/company to define and implement its strategy
  • Develop and deploy the marketing and commercial strategy of an organisation/company
  • Define and oversee the financial strategy of an organisation/company
  • Manage human resources responsibly within an organisation/company
  • Develop and implement an intra- or entrepreneurial project
  • Manage the information systems of an organisation/company in a context of digital transformation
  • Evolve within an international environment
  • Analyse a complex problem and implement an effective resolution plan

The 3 pillars of the BSB Grande École Master Programme

• Digitalisation: Training in the use of advanced digital tools such as Big Data, Blockchain and Artificial Intelligence, with particular attention paid to the ethical implications of these technologies.

• Social Responsibility: Education rooted in sustainable development, addressing key issues such as climate, natural resources and social justice, to promote responsible management.

• Globalisation: Preparation for the challenges of globalisation, including an understanding of emerging markets, global financial issues and international regulations, in order to become an open-minded, responsible manager on an international scale.

Leaderskills in an uncertain environment: In a context of uncertainty, leaderskills—the ability to analyse situations with discernment, communicate with impact, and unite people around an ambitious vision—become a genuine lever for success. Leaderskills enable you to anticipate challenges, make informed decisions, and innovate boldly. Those who master these skills will stand out.

Each of these pillars aims to equip you with the agility and competencies needed to drive your professional projects forward through a range of learning opportunities such as bootcamps, innovation challenges and conferences.

Master 1 Programme

Advanced Study

The first year of your Grande École Master is designed to deepen your knowledge and allow you to select specific modules, thereby strengthening your expertise and preparing you in a targeted way for your Master 2 specialisation.

You will deepen your knowledge in the following subjects (excerpt):

  • Data Analysis
  • Digital Consumer Behaviour
  • Corporate Finance
  • Project Management
  • Management Control
  • Corporate Social Responsibility
  • Business Law
  • Advanced Statistics & Data Skills for Business
  • Corporate Social Responsibility (CSR)

You will also have the opportunity to take part in two bootcamps: Deep Dive Entrepreneurship & Conscious Leader.

You will choose one expertise module in semester 1 and two in semester 2 (excerpt):

  • Introduction to Data Science
  • Financial Theory & Mathematics
  • Cultural & Sectorial Approaches
  • Introduction to Luxury Marketing
  • Introduction to Wine Management
  • Digital Intrapreneurship
  • Marketing
  • Data science
  • Management
  • Finance
  • Cultural & Creative Industries
  • Introduction to Data Analysis

Then, you will choose an in-depth course:

  • Marketing
  • Data Science
  • Management
  • Finance
  • Cultural & Creative Industries
  • Change Management

You will have the opportunity to discover our International Excellence Programme, featuring 30 professors from around the world who will be at BSB for four weeks to teach you their areas of expertise: Luxury Branding Management, Value Co-creation in Sport Management, Leadership & Strategy, Investing in the Stock Market, Fashion Society, Business Intelligence…

Master 2 Programme

Specialisation & Expertise

The second year of the Master Grande École is when you confirm your choices and build your expertise.

Through your apprenticeship, you choose a specialisation that enables you to develop strong, targeted skills directly aligned with your professional aspiration

  • Audit, Advisory & Financial Engineering
  • Corporate Finance & Control
  • Marketing & Communication
  • Communication & Event Management
  • Commercial Strategy & Retail
  • Entrepreneurship & SME Management
  • Human Resources Management
  • Strategy Consulting & Business Transformation
  • Wine & Spirits Management
  • CSR & Sustainable Development Management
  • Data Management & Business Analytics


Some specialisations are offered on both the Dijon and Lyon campuses, while others are available exclusively on one or the other.

Choose work-study programs from Master 1

Marketing, Communication & Sales
Marketing & Communication
Market research, supply management, strategic marketing and communication, Product Manager, Brand Manager, Multichannel Communication...
Learn more ➜
Marketing, Communication & Sales
Event communication
Communication through the event, Graphic chain, and Digital communication, The event project...
Learn more ➜
Finance
Audit, Expertise, Advice
Company law: constitution, operation, dissolution, international accounting, international accounting Financial engineering: IPO, Financial engineering... Validate the exemptions from the tests of the 5 EU of the DSCG obtained from the Ministry.

Alternation in 18 months on this program
Learn more ➜
Finance
Corporate finance & control
Power BI certification, Growth project, Cash management...
Learn more ➜
Finance
Banking & financial engineering
Portfolio Management in our Bloomberg Trading Room, Financial Engineering, Bank Management... Specialization includes preparing for and passing the AMF exam, which is a mandatory certification to work in a banking network.
Learn more ➜
Commercial strategy & business development
Stratégie commerciale & retail
Sector Manager, B2B Negotiation, Export Sales Manager...
Learn more ➜
Management & entrepreneurship
Entrepreneurship & SME Management
Linking innovation with the development of the entrepreneurial business model, Identifying your needs and developing your entrepreneurial strategy, Managing and managing an international team...
Learn more ➜
Management & entrepreneuriat
Human Resources Management
Job and Career Management, Change Management, Quality of Life & Working Conditions and Management...
Learn more ➜
Management & entrepreneuriat
International Business Management
Competitive intelligence, Global Business Strategy, Industrial Relations & International HRM…
Learn more ➜
Innovation & digitalization of organizations
CSR Management & Sustainable Development
Decarbonization strategy, Management of sustainable transition projects, Responsible communication, lobbying and influence...
Learn more ➜
Innovation & digitalisation des organisations
Strategy Consulting & Business Transformation
Become a consultant in a complex environment, Sustainable Business Transition & Impact, Consulting mission…
Learn more ➜
Innovation & digitalisation des organisations
Data Management & Business Analytics
Fundamentals of Analysis, Data Modeling, Business Analytics
Learn more ➜
Innovation & digitalization of organizations
Wine & Spirits Business
World wines, Export strategy in the wine industry, Wine tourism
Learn more ➜

A professional experience

Follow your Master 1 and Master 2 training in work-study program, 100% of your tuition fees Are then supported by your host company and you are paid.

BSB helps you find your work-study program

Help finding your work-study contract, coaching on a CV, interview, Linkedin profile... Our various workshops are available as soon as you are admitted.

A career accelerator

Apprenticeships are a genuine driver of employability and a real career booster: you gain meaningful, valuable professional experience that truly matters to a future employer.

They allow you to be fully immersed in the business world and to apply the theoretical knowledge taught in class. Throughout your studies, you build strong, recognised and highly valued professional experience.

100% of tuition fees funded

Your tuition fees are fully covered by the company hosting you during your apprenticeship period.

A paid training programme

Benefit from solid professional experience while receiving an average salary of €1,110 per month.

More than 1,500 apprenticeship offers

Our coaches support you in your search for an apprenticeship contract and connect you with our network of partner companies.

The companies that recruited our students

Our accreditations

An associative experience

Culture, sport, media, business and solidarity: discover our 20 associations on the Dijon and Lyon campuses!

Our 20 associations organize the events that punctuate the life of the school. On an alternating basis, you will have the opportunity to take advantage of student events such as the Christmas gala, inter-school competitions, evenings as well as responsible projects such as awareness campaigns, eco-responsible challenges...

At BSB, we support our associations through:

  • One monitoring supervised by the student federation and our personal development and support department
  • Trainings in the management of associations and in the negotiation of partnerships.
  • A space dedicated to associations on each of our campuses.
vie associative BSB avec des étudiants pendant une color run

How to integrate the Master Grande École BSB 100% work-study program?

Start in September

Access to this program is reserved for students with a French diploma. Do you have a Bac +3 and do you want to join the Master 1 - 100% work-study program?

The competition to enter the Master Grande École on an alternating basis is made via the Passerelle 2 competition. This is a joint competition between 3 business schools (BSB, IMT and EM Normandy). For a start in September 2026, you can apply between November 19, 2025 at 10 am and June 26, 2026 at 12 pm.

The selection of candidates is based on the study of your application file, then on a motivational interview.

Candidates are selected by studying the file, an English test (or submitting a TOEIC, TOEFL, iBT, IELTS, Cambridge external test score) and a motivational interview (specific to each school).

More information and registration on Business School Competition I Passerelle Competition.

To join the training in September 2026, it is necessary tohave a work-study contract signed with a company when you return to BSB. If you need anything, BSB can help you find your contract. You can participate in coaching CV, cover letter, Linkedin profile, interview preparation.

Rentrée décalée

Si vous souhaitez vous réorienter en cours d’année, vous avez la possibilité de rejoindre BSB lors de la rentrée de février 2025.

Vous pouvez candidater jusqu’au 7 février 2025. La rentrée décalée ne s'adresse qu'aux étudiants ayant un diplôme français.

All our admission requirements can be found in the brochure

What are the opportunities after the 100% work-study Master Grande École?

The insertion in a few figures
CGE 2024 survey - Master Grande Ecole
93%
of our students have graduated
89%
are satisfied with the training received at BSB
81%
BSB work-study students get a CDI in less than 4 months
35%
of our graduates have a position with an international dimension
43-44k€
Average annual gross output salary
48 to 54k €
Average annual gross salary in France with bonuses, 3 years after obtaining the Master Grande École BSB

The Grande Ecole Master prepares you for various jobs in marketing, communication, management or business development, or in financial departments. The main positions available after school are:

  • Marketing Project Manager
  • Communication and event project manager
  • Media manager
  • Digital manager
  • Sales manager
  • Account manager
  • Business unit manager
  • Purchasing manager
  • Supply manager
  • Purchasing Project Manager
  • International Development Officer
  • Business developer
  • Administrative and financial manager
  • Management controller
  • Auditor, consultant
  • Wealth manager
  • Creator or takeover of businesses... etc
we are
alumni
BSB'24
Pierre Parizot
CRM & Automation Manager
logo Accor
BSB'21
Lisa THERY
Product Manager
BSB'22
Joséphine SOURBETS
Chef de publicité digital

Join the 100% work-study Master Grande École on our Lyon or Dijon campuses

A lyon or Dijon, join one of our campuses and experience a stimulating student experience.

A stimulating environment

Our campuses are designed to provide a stimulating experience and to prepare for a rich and exciting career.

learning center BSB

What tuition fees for the Master Grande École 100% work-study program?

Tuition fees are fully covered by the company who welcomes you during the work-study period. You will be paid by your host company up to €1100 per month (average salary).

Learn more about our 100% work-study Master Grande Ecole program

étudiante BSB

Additional information

Training evaluation criteria

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Each component of your training is evaluated throughout your career at BSB: academic knowledge, internships, missions, academic stays abroad.

Academic courses are evaluated on the basis of continuous checks and final checks. Evaluations can take the form of individual exams, individual or group case studies, oral presentations... Your professional experiences (internships or work-study assignments) and, where applicable, the corresponding reports or defenses, are evaluated by the teaching team and by the company.

To obtain your diploma, all course modules, internships or company missions must be validated (an average of 10/20 at least). You must also validate your professional thesis and an external English test (B2 or equivalent — TOEIC minimum score 785). The school does not offer competency block certification for this course.

The program provides 835 hours of courses over the year.

Indicators of the Grande Ecole Master in an apprenticeship contract

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Dijon Campus

CFA Sup Bourgogne 2023 Survey

  • CFA Sup Bourgogne 2023 Survey
  • Insertion rate: 93%
  • Graduation rate: 86%

Lyon Campus

CFA Forma Sup Ain-Rhône-Loire 2023 Survey

  • CFA Forma Sup Ain-Rhône-Loire 2023 Survey
  • Insertion rate: 93%
  • Graduation rate: 79%

Disability Mission

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Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.

logo diplôme visé par l'état
Diploma recognized by the State
The BSB Grande École Master is Bac Vise +5 by the Ministry of Higher Education, Research and Innovation, and is recognized Master's degree.

RNCP Level 7 Title No.35019 : Grande École Program
Certifier: ESC Dijon Bourgogne. Date of registration: 01/09/2022

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The selected programme is only offered to students with a French diploma, and is taught 100% in French. If you are interested in this programme and you meet the prerequisites, please select the French version of the site.