Master of Science

Artificial Intelligence & Digital Strategy Management

Regular Track: 18 months
Short Track: 12 months​
Lyon
MSc degree +
French Master's Degree
12 months, full-time
Taught in English

Why choose BSB's Master of Science (MSc) Artificial Intelligence & Digital Strategy Management?

A unique journey that combines technical and managerial skills in the field of Artificial Intelligence
A highly qualified programme innovative and visionary designed with experts of companies in the digital world in Europe
A programme sponsored by two digital innovation giants in France: the French Tech and la Digital League
Mixed education: professors, researchers and professionals in the sector: an opportunity to develop its network
Programme taught in Lyon, the 2nd largest digital ecosystem in France with more than 50,000 jobs in the digital field
A program of a year in full time taught entirely in English on the Lyon campus
The programis ideal for students who aspire to hybrid careers, combining strategicand foresight leadership with AI-driven management expertise.  

Artificialintelligence is no longer optional, it is transforming and rewriting the rulesof every industry. But to truly lead in the era of AI, technical literacy isnot enough. You need the ability to govern, coordinate, and oversee AIinitiatives while at the same time anticipating the future with a strategicmindset to shape their impact.

This iswhat BSB delivers: a program that blends strategic management of AI-drivenchange with the strategic vision to anticipate change, shape markets,and lead with confidence. It combines executive leadership skills with a strongmanagerial foundation and introduces a powerful technical skillset that setsour graduates apart.

This uniqueteaching includes applied Python, data science, cloud tools, AIautomation, low-code platforms, data visualization, and generative AI, as wellas strategic foresight, growth marketing, anticipatory governance androbotic applications.  

‍Graduateswill find positions as AI Consultants, Digital Product Managers, Innovation[JD1]  Strategists, Digital TransformationLeaders, and Data Strategy & Foresight Specialists.

During this year of specialization, prepare yourself for an experience that is both academic and practical.

An academic experience

The MSc Artificial Intelligence & Digital Strategy Management includes more than 400 hours of instruction entirely in English in the following subjects:

Semester 1
  • Creativity and innovation management
  • Business and customer analytics
  • The digital world: Sociological perspectives on the digital era
  • Artificial intelligence and organisations
  • Fundamentals of digital technologies: Machine learning, deep learning, blockchain, IoT...
  • Advanced digital transformation
Semester 2
  • Social media engineering
  • Big data and data mining techniques
  • The digital project – coding and field work
  • Platform and digital economics
  • Ethics of technology
  • Digital content challenge
  • Field trip
Short Track programme (12 months)​
AI Specialisation Courses (September - June 2027)

MANAGERIALMODULES 

  • Fundamentals of techmanagement, Technology Foresight & Innovation management, DataScience for Decision-Making, Generative AI in Business, Anticipatory Governance & AI Ethics  

TECHNICAL MODULES 

Python for Applied AI, Big Data & Customer Insights, Cloud Platforms for AI, Robotics & Autonomous Systems, Data Visualization and Storytelling (Optional)  

PROFESSIONALMODULES 

GrowthMarketing, AI Automation & Low-Code Tools, AI inBusiness, Advanced Prompting  

EXPERIENTIAL MODULES 

Digital Project Management, Capstone Project, Field Trip, Optional Internship  

Regular Track programme (18 months)​

Business Foundations for Regular track (March -June 2026)

  • Management of Organizations ​
  • Industrial Organization and Corporate Strategy​
  • International Business Environment​
  • Quantitative Methods, Principles of Marketing​
  • Accounting & Management Control​
  • Corporate Finance​
  • Elective courses​
  • French as foreign language​


AI Specialisation Courses (September - June 2027)

MANAGERIALMODULES 

  • Fundamentals of techmanagement, Technology Foresight & Innovation management, DataScience for Decision-Making, Generative AI in Business, Anticipatory Governance & AI Ethics  

TECHNICAL MODULES 

Python for Applied AI, Big Data & Customer Insights, Cloud Platforms for AI, Robotics & Autonomous Systems, Data Visualization and Storytelling (Optional)  

PROFESSIONALMODULES 

GrowthMarketing, AI Automation & Low-Code Tools, AI inBusiness, Advanced Prompting  

EXPERIENTIAL MODULES 

Digital Project Management, Capstone Project, Field Trip, Optional Internship  

Putting learning into practice through Active Learning

Classroom activities are based on the principle of Active Learning so that you can immediately put the new knowledge you have learned into practice. You also participate in practical events or workshops.

‍Students will benefit from a 6 month-subscriptionto Datacamp, enabling them to build practical managerial competencesalongside technical understanding. In addition, they will have theopportunity to obtain valuable accreditations from leading industry partnersduring the program, significantly enhancing both their strategic leadership andtechnical credentials.

Studio-styleworkshops are organised in collaboration with industry professionalsto foster executive-level thinking and managerial innovation.

Field Trip

Theprogramme includes field trips, simulations, and real-world projects withcompanies to develop strategic problem-solving and leadership in digital AIcontexts. 

An exceptional network

How to integrate the MSc Artificial Intelligence & Digital Strategy Management?

Prerequisites:

Regular Track Programme (18 months) : an international bachelor's degree (B3) in any discipline.​

1. To apply, please send an email to admissions@bsb-education.com with the following information in the body of the message: Full name, Date of birth, Email address, Phone number, Chosen programme, Agent’s name (if applicable).

2. Once your email is received, our Admissions Office will send you detailed instructions, including the list of required documents and the next steps.

3. After you submit the requested documents and complete the payment of the application fees, you will receive a link to schedule your interview.

Application deadline: December 14, 2025

Short Track Programme (12 months) : an international four-year bachelor’s degree or a

French Master 1 (240 ECTS) in business or a related discipline

To apply, you must complete an online application form. To learn more about you, your experiences, your interests in BSB and your expectations, you will be asked to record a 30-minute one-way video interview that will take place on a specific platform for our admissions team to view and assess later.

Apply for the Short Track
All our admission requirements can be found in the brochure

What are the opportunities after the MSc Artificial Intelligence & Digital Strategy Management?

Graduates of the MSc Artificial Intelligence & Digital Strategy Management will have the knowledge and know-how necessary to occupy management positions in digital functions such as:

  • AI Consultants
  • Digital Product Managers
  • Innovation Strategists
  • Digital Transformation Leaders
  • Data Strategy & Foresight     Specialists

The insertion in a few figures
CGE 2024 survey - Master Grande Ecole
85%
of our graduates find a job in less than 4 months
43%
of our graduates have a position with an international dimension
42 to 45k€
Average gross annual salary at the exit in France
48 to 54k €
Average annual gross salary in France with bonuses, 3 years after obtaining the Master Grande École BSB
93%
of our students have graduated
89%
are satisfied with the training received at BSB
we are
alumni
BSB'23
Max Braht
Business Development Manager
BSB'24
Joel Stanley
Data Process Manager
BSB'23
Sonia Kanakabakwiye
Product Data Analyst

Join BSB's MSc Artificial Intelligence & Digital Strategy Management on our Lyon campus

The Master of Science Artificial Intelligence & Digital Strategy Management takes place at our campus in Lyon, at the heart of the second largest digital hub in France, which includes:

  • 4,000 companies in the digital sector
  • 50,000 jobs
  • 1,000 researchers
A new campus in Lyon for the start of the 2025 school year

9,000m2 designed for a stimulating student experience in the heart of a dynamic city.

bsb nouveau campus lyon

What is the tuition fee for the MSc Artificial Intelligence & Digital Strategy Management?

For the Regular Track programme with a start of the school year in March 2026, the tuition fees for the Master of Science Artificial Intelligence & Digital Strategy Management are €27,600.​

For the Short Track programme with a start of the school year in September 2026, the tuition fees for the Master of Science Artificial Intelligence & Digital Strategy Management are €16,500​.

Find all the details of tuition fees and all the services they include in our brochure.

Additional information

Objectives of the programme

Icon plus faq

The Master of Science in Artificial Intelligence & Digital Strategy Management strengthens your ability to acquire the critical skills needed today to navigate our increasingly complex and dynamic digital world. It is one of the first global programs specializing in artificial intelligence and digital technology for business management.

Artificial intelligence is already widely used in most sectors of activity (autonomous robots in warehouses, logistics and supply chains, commercial analysis and credit assessment, etc.) It is also very present in our private lives via autonomous vehicles, home automation or even facial recognition. This field is evolving rapidly and is now experiencing exponential growth. It will soon affect all areas of the economy and society.

Programme evaluation criteria

icone plus faq

Each module is subject to an evaluation that is defined according to the objectives and the skills sought. These evaluations must be most in line with the tasks requested during professional life.

They take place either during or at the end of the module, or at the end of the semester and take different forms:

  • Proof written on a table
  • Individual work in the form of a file
  • Group work
  • Individual or group oral presentation

The final paper is eliminated if a grade of at least 10 is not reached.

The program provides 445 hours of courses over the year.

Disability Mission

Icon plus faq

Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.

Companies that recruited our students

Our accreditations

Les entreprises qui ont recruté nos étudiants

Nos accréditations

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.