Master of Science

Artificial Intelligence & Digital Strategy Management

12 months or 18 months​
Lyon
MSc degree
12 months, full-time
Taught in English

Why choose BSB's Master of Science (MSc) Artificial Intelligence & Digital Strategy Management?

This program is available in a 12-month format with a September intake, and an 18-month format with a March intake. If you would like more information about the 18-month format, please click here.
A unique journey that combines technical and managerial skills in the field of Artificial Intelligence
A highly qualified programme innovative and visionary designed with experts of companies in the digital world in Europe
A programme sponsored by two digital innovation giants in France: the French Tech and la Digital League
Mixed education: professors, researchers and professionals in the sector: an opportunity to develop its network
Programme taught in Lyon, the 2nd largest digital ecosystem in France with more than 50,000 jobs in the digital field
A program of a year in full time taught entirely in English on the Lyon campus
The program is ideal for students who aspire to hybrid careers, combining strategic and foresight leadership with AI-driven management expertise.  

Alors que notre société s’imprègne chaque jour davantage des technologies fondées sur la data, la maîtrise des outils IA est essentielle. Intégrer notre Master of Science Artificial Intelligence & Digital Strategy Management, c’est acquérir des compétences indispensables dans des environnements toujours plus digitalisés comme la logistique et les chaînes d’approvisionnement, l’analyse de données et l'analyse prédictive des marchés, l'automatisation des processus commerciaux et financiers, l’amélioration de l'expérience client à travers des recommandations personnalisées, le développement de solutions de cybersécurité, l'amélioration de l'expérience utilisateur à travers les interfaces conversationnelles…

BSB a élaboré un programme pour maîtriser les technologies nécessaires pour devenir un manager d'IA performant dans un secteur en pleine évolution.

La spécificité principale du Master of Science Artificial Intelligence & Digital Strategy Management est son programme de pointe, unique au monde dans le domaine du numérique. Le parcours regroupe l’essentiel des compétences nécessaires pour mener la digitalisation des organisations :

  • Compétences managériales et soft-skills pour accompagner le changement
  • Compétences techniques sur l’IA et d’autres technologies avancées

Durant cette année de spécialisation, préparez-vous à vivre une expérience à la fois académique et de mise en pratique de vos apprentissages.

Msc Artificial Intelligence & Digital Strategy Management

The MSc Artificial Intelligence & Digital Strategy Management includes more than 400 hours of instruction entirely in English in the following subjects:

12 months of AI Specialisation Courses (September - June 2027)

MANAGERIAL MODULES 

Fundamentals of tech management, Technology Foresight & Innovation management, DataScience for Decision-Making, Generative AI in Business, Anticipatory Governance & AI Ethics  

TECHNICAL MODULES 

Python for Applied AI, Big Data & Customer Insights, Cloud Platforms for AI, Robotics & Autonomous Systems, Data Visualization and Storytelling (Optional)  

PROFESSIONAL MODULES 

Growth Marketing, AI Automation & Low-Code Tools, AI in Business, Advanced Prompting  

EXPERIENTIAL MODULES 

Digital Project Management, Capstone Project, Field Trip, Optional Internship  

Semester 1
  • Creativity and innovation management
  • Business and customer analytics
  • The digital world: Sociological perspectives on the digital era
  • Artificial intelligence and organisations
  • Fundamentals of digital technologies: Machine learning, deep learning, blockchain, IoT...
  • Advanced digital transformation
Semester 2
  • Social media engineering
  • Big data and data mining techniques
  • The digital project – coding and field work
  • Platform and digital economics
  • Ethics of technology
  • Digital content challenge
  • Field trip
Short Track programme (12 months)​
AI Specialisation Courses (September - June 2027)

MANAGERIAL MODULES 

  • Fundamentals of tech management, Technology Foresight & Innovation management, DataScience for Decision-Making, Generative AI in Business, Anticipatory Governance & AI Ethics  

TECHNICAL MODULES 

Python for Applied AI, Big Data & Customer Insights, Cloud Platforms for AI, Robotics & Autonomous Systems, Data Visualization and Storytelling (Optional)  

PROFESSIONAL MODULES 

Growth Marketing, AI Automation & Low-Code Tools, AI in Business, Advanced Prompting  

EXPERIENTIAL MODULES 

Digital Project Management, Capstone Project, Field Trip, Optional Internship  

Regular Track programme (18 months)​

Business Foundations for Regular track (March -June 2026)

  • Management of Organizations ​
  • Industrial Organization and Corporate Strategy​
  • International Business Environment​
  • Quantitative Methods, Principles of Marketing​
  • Accounting & Management Control​
  • Corporate Finance​
  • Elective courses​
  • French as foreign language​


AI Specialisation Courses (September - June 2027)

MANAGERIALMODULES 

  • Fundamentals of tech management, Technology Foresight & Innovation management, DataScience for Decision-Making, Generative AI in Business, Anticipatory Governance & AI Ethics  

TECHNICAL MODULES 

Python for Applied AI, Big Data & Customer Insights, Cloud Platforms for AI, Robotics & Autonomous Systems, Data Visualization and Storytelling (Optional)  

PROFESSIONALMODULES 

Growth Marketing, AI Automation & Low-Code Tools, AI in Business, Advanced Prompting  

EXPERIENTIAL MODULES 

Digital Project Management, Capstone Project, Field Trip, Optional Internship  

Putting learning into practice through Active Learning

Classroom activities are based on the principle of Active Learning so that you can immediately put the new knowledge you have learned into practice. You also participate in practical events or workshops.

Students will benefit from a 6 month-subscription to Datacamp, enabling them to build practical managerial competences along side technical understanding. In addition, they will have the opportunity to obtain valuable accreditations from leading industry partners during the program, significantly enhancing both their strategic leadership and technical credentials.

Studio-style work shops are organised in collaboration with industry professionals to foster executive-level thinking and managerial innovation.

Field Trip

The programme includes field trips, simulations, and real-world projects with companies to develop strategic problem-solving and leadership in digital AI contexts. 

An exceptional network

Skills you will gain in the MSc Artificial Intelligence & Digital Strategy Management

  • Mastery of key AI technologies : machine learning, deep learning, big data, blockchain, IoT, automation, and predictive analytics
  • Comprehensive understanding of the digital world : platform economy, digital transformation, digital sociology, cybersecurity, conversational interfaces
  • Ability to analyze and leverage data to improve customer experience, optimize processes, anticipate trends, and make better decisions
  • Development of a dual technical and managerial expertise, to lead AI projects and support organizations' digital transformation
  • Proficiency in digital analysis and engineering tools : data mining, social media engineering, applied coding, UX/UI, digital content creation
  • Ability to design and deploy innovative digital strategies, related to current business challenges (automation, personalization, operations optimization)
  • Skill development in leadership, project management, and change management, essential for leading teams in a rapidly evolving technological environment

How to integrate the MSc Artificial Intelligence & Digital Strategy Management ?

Prerequisites:

An international four-year bachelor’s degree or a French Master 1 (240 ECTS) in business or a related discipline

To apply, you must complete an online application form. To learn more about you, your experiences, your interests in BSB and your expectations, you will be asked to record a 30-minute one-way video interview that will take place on a specific platform for our admissions team to view and assess later.

Apply
All our admission requirements can be found in the brochure

What are the opportunities after the MSc Artificial Intelligence & Digital Strategy Management ?

Graduates of the MSc Artificial Intelligence & Digital Strategy Management will have the knowledge and know-how necessary to occupy management positions in digital functions such as:

  • AI Consultants
  • Digital Product Managers
  • Innovation Strategists
  • Digital Transformation Leaders
  • Data Strategy & Foresight Specialists

The insertion in a few figures
CGE 2024 survey - Master Grande Ecole
85%
of our graduates find a job in less than 4 months
43%
of our graduates have a position with an international dimension
39 to 45k€
Average gross annual salary at the exit in France
43 to 56k €
Average annual gross salary in France with bonuses, 3 years after obtaining the Master Grande École BSB
93%
of our students have graduated
we are
alumni
BSB'23
Max Braht
Business Development Manager
BSB'24
Joel Stanley
Data Process Manager
BSB'23
Sonia Kanakabakwiye
Product Data Analyst

Join BSB's MSc Artificial Intelligence & Digital Strategy Management on our Lyon campus

The Master of Science Artificial Intelligence & Digital Strategy Management takes place at our campus in Lyon, at the heart of the second largest digital hub in France, which includes:

  • 4,000 companies in the digital sector
  • 50,000 jobs
  • 1,000 researchers
A new campus in Lyon for the start of the 2025 school year

9,000m2 designed for a stimulating student experience in the heart of a dynamic city.

bsb nouveau campus lyon

What is the tuition fee for the MSc Artificial Intelligence & Digital Strategy Management?

With a start of the school year in September 2026, the tuition fees for the Master of Science Artificial Intelligence & Digital Strategy Management are €16,500​.

Find all the details of tuition fees and all the services they include in our brochure.

Additional information

Objectives of the programme

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The Master of Science in Artificial Intelligence & Digital Strategy Management strengthens your ability to acquire the critical skills needed today to navigate our increasingly complex and dynamic digital world. It is one of the first global programs specializing in artificial intelligence and digital technology for business management.

Artificial intelligence is already widely used in most sectors of activity (autonomous robots in warehouses, logistics and supply chains, commercial analysis and credit assessment, etc.) It is also very present in our private lives via autonomous vehicles, home automation or even facial recognition. This field is evolving rapidly and is now experiencing exponential growth. It will soon affect all areas of the economy and society.

Programme evaluation criteria

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Each module is subject to an evaluation that is defined according to the objectives and the skills sought. These evaluations must be most in line with the tasks requested during professional life.

They take place either during or at the end of the module, or at the end of the semester and take different forms:

  • Proof written on a table
  • Individual work in the form of a file
  • Group work
  • Individual or group oral presentation

The final paper is eliminated if a grade of at least 10 is not reached.

The program provides 445 hours of courses over the year.

L’école ne propose pas de certification de blocs de compétences pour cette formation.

Disability Mission

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Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.

Companies that recruited our students

Our accreditations

Les entreprises qui ont recruté nos étudiants

Nos accréditations

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