Master of Science

Wine Management

Prerequisites: An international Bachelor's degree, a French Master 1 or 240 ECTS
Dijon
90 ECTS credits
1 year and a half full-time
Taught in English

Why choose BSB's Master of Science (MSc) Wine Management?

A unique working environment at the School of Wine & Spirits Business, leader and pioneer in wine management education
In the heart of Burgundy, a region that promotes the excellence of wine-making know-how all over the world
A transversal program to acquire specific knowledge for all operational functions and launch an international career in the wine, beer and spirits industry
Strong international openness: research professors and professionals in the sector, an opportunity to develop yours network
Numerous field trips and company visits, in France and internationally
1.5-year program full-time, taught entirely in English
Possible admission to M2 of the Grande Ecole master
A unique working environment

In the heart of Burgundy, a region that promotes the excellence of wine-making know-how all over the world.

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Objectives of the programme

An exceptional learning environment

The MSc Wine Management is taught at the School of Wine & Spirits Business, boasting unique facilities — the only ones of this type in the world entirely dedicated to training:

  • The Wine & Spirits Business Lab: a behavioral research laboratory dedicated to the world of wines and spirits
  • The Tasting Room: a fully equipped room for tastings
  • The Wine Cellar: an exhibition cellar at the entrance of the School of Wine & Spirits Business, presenting the greatest wines from France and elsewhere
  • The Spirits World: a space dedicated to the discovery of spirits.

A unique pedagogical approach

The “Active Learning” learning method of the MSc Wine Management provides training in practical knowledge of the product as well as its commercial management.

True to BSB's core values, we deliver specialized and personalized education in classes of 35 students maximum. You will participate in group work and workshops. Business games, applied simulations, creation of business plans : students learn all the marketing and management techniques specific to the wine and spirits industry. WSET 2 training is part of the program (WSET 3 level is optional)

Alliance between academic expertise and professional practice

Empowered by an exceptional international faculty, the MSc Wine Management offers you a solid base of theoretical knowledge as well as practical advice and applications. The majority of our teachers are experts in their sector, business leaders or professionals active in the wine, beer or spirits industry. This mixed dimension allows you to benefit from a tailor-made pedagogy in the field you have chosen.

An unparalleled network in the world of wines and spirits

A network of more than 2,000 alumni of the School of Wine and Spirits Business, and more than 19,000 BSB graduates.

Partners in each field of expertise: import/export, distribution, distribution, logistics, production, marketing & innovation, communication, etc.

Strong contacts with industry leaders in France and abroad (Asia, United States) thanks to numerous study trips and conferences.

An international experience

Within the MSc Wine Management, a dozen nationalities coexist and fuel a cultural and professional diversity, promoting the international openness inherent in the field of activity.

In the same logic, numerous study trips and company visits are planned:

  • Participation in ProWein  Düsseldorf, Germany
  • Participation in Wine Paris, France
  • Field trips in Burgundy, Languedoc and Loire Valley
Turn your passion into a fulfilling and challenging career!

Skills developed with the MSc Wine Management

With a team of internationally trained professors who are experts in their sector, the MSC Wine Management offers you a solid base of theoretical knowledge essential to evolve in this sector:

  • Basic knowledge: oenology, viticulture, wine tasting, liquors and spirits, grapes and wines from around the world
  • Economic environment of the wine industry
  • Sale and distribution of wines and spirits
  • Wine tourism
  • Regulation of the wine and spirits industry, etc.

Program

Semester 1 : Wine & Spirits Fundamentals & Management Modules
  • Wines of the World 
  • Viticulture & Oenology 
  • Wine and Spirits Tastings & Field Trips
  • Economic Environment of the Wine Industry 
  • Finance in the Wine & Spirits Industry 
  • Sales & Distribution in the Wine & Spirits Industry 
  • Marketing in the Wine, Beer & Spirits Industry 
  • Wine Tourism 
  • Legal Rules in the Wine & Spirits Industry
  • Specialist lectures and meetings with industry representatives 
  • Field trips in Burgundy
  • Introduction to the Law of Contracts 

Semester 2 : Business Development & Practical Approach Modules
  • Business Ethics 
  • Innovation Management 
  • Research Methodology
  • Legal Protection: Brand, Model, Design 
  • Logistics
  • History & Culture of fermented drinks
  • Wine Business Game 
  • Institutional Tastings
  • Tastings, Field Trips in Loire Valley & Languedoc
  • Conferences: Distribution, Wine and Culture, Jobs & Careers
  • Wine Exhibitions
    • ProWein Fair in Düsseldorf, Germany
    • Wine Paris Fair, France
  • Spirits & Liqueurs of the World 
Semester 3 : Professional thesis and optional intership
An exceptional network

A network of expert partners in the sector, industry leaders in France and internationally: Import-Export, Distribution, Production, Production, Marketing, Innovation, etc.

excellence adémique school of wine BSB

How to join the MSc Wine Management?

Prerequisites : hold a French Master 1, or an International Bachelor, or be in Master 2 from the Master Grande Ecole program at BSB.

To apply, you must complete an online application form. An interview with the Program Manager to discuss your motivations will also be offered.

For a start in September 2025, you can apply online starting on November 4, 2024.

Apply
All our admission requirements can be found in the brochure

What are the opportunities after the MSc Wine Management?

At the end of the MSc in Wine Management, graduates will become experts in the wine and spirits industry and prepared for a career of:

  • Brand manager
  • Purchasing manager
  • Commercial agent
  • Export area manager
  • Communication manager
  • Public relations manager
  • Liquor store manager
  • Wine tourism site manager
  • Administrative and financial manager, etc.
L'insertion en quelques chiffres
Enquête CGE 2024 - Master Grande Ecole
85%
de nos diplômés trouvent un emploi en moins de 4 mois
43%
de nos diplômés ont un poste à dimension internationale
42 à 45k€
salaire brut annuel moyen de sortie en France
48 à 54k€
salaire brut annuel moyen en France avec primes, 3 ans après l’obtention du Master Grande École BSB
93%
de nos étudiants ont obtenu leur diplôme
89%
sont satisfaits de la formation reçue à BSB
we are
alumni
BSB'24
Grace Livsey
Project Manager
BSB'24
Stéphanie Joubert
Export Sales Manager
BSB'24
Xingyu Long
International Sales and Marketing Executive

Join the MSc Wine Management at the School of Wine & Spirits Business in Dijon

MSc Wine Management students join the BSB campus in Dijon, located in the city center and very easily accessible by public transport (the station is 5 minutes away by tram from the school).

A stimulating environment

Wine & Spirits Business Lab, Tasting Room, Cellar, Spirits World and Business Lounge...

What are the tuition fees for the MSc Wine Management?

For the start of the school year in September 2025, the tuition fees for the Master of Science Wine Management are €18,000.

Find all the details of tuition fees and all the services they include in our brochure.

Additional information

Objectives of the programme

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The MSc Wine Management is a flagship program created by BSB in 2012. Since then, a constant work of evolution has been put in place to provide the best content and the best educational approach, thanks to numerous exchanges with professionals in the sector.

A transversal program to acquire knowledge specific to all operational functions and launch an international career in the wine, beer and spirits industry.

Programme evaluation criteria

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Each module is subject to an evaluation that is defined according to the objectives and the skills sought. These evaluations must be most in line with the tasks requested during professional life. They take place either during or at the end of the module, or at the end of the semester and take different forms:

  • Proof written on a table
  • Individual work in the form of a file
  • Group work
  • Individual or group oral presentation

The final paper is eliminated if a grade of at least 10 is not reached. The program provides 420 hours of courses over the year.

Mission disability

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Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.

The companies that recruited our students

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