PROFESSORS DIRECTORY

Atwal G. 4 Reasons Consumers Hate Your Luxury Brand. Jing Daily 2021.

Atwal G. Bryson D. Antecedents of intention to adopt artificial intelligence services by consumers in personal financial investing. Strategic Change 2021 vol. 30 n°3 p. 293-298.

Atwal G. Why Chinese consumers buy fake luxury. Luxury Daily 2021.

Atwal G. Celebrating the luxuries of life. The Times of India 7 novembre 2021.

Zhang M. Atwal G. Kaiser M. Corporate social irresponsibility and stakeholder ecosystems: The case of Volkswagen Dieselgate scandal. Strategic Change 2021 vol. 30 n°1 p. 79-85.

Atwal G. 5 insights on how luxury brands can win over singles in China. Luxury Daily 2021.

Atwal G. Why luxury brand hate matters. Luxury Daily 2021.

Atwal G. 4 reasons to remain bullish on China's luxury market. Luxury Daily 2021.

Atwal G. Finding respite in luxury while at home. The Economic Times 23 décembre 2021.

Bryson D. Atwal G. Hultén P. Heine K. Antecedents of luxury brand hate: A quantitative study. Strategic Change 2021 vol. 30 n°1 p. 35-43.

Atwal G. 4 ways that luxury x esports will win over China's Gen Zers. Luxury Daily 2021.

Atwal G. Bryson D. Serving the low-income consumer in a rich economy: Dollar General racks up sales. Journal of Business Strategy 2021.

Atwal G. What luxury brands can learn from Burberry x Marcus Rashford. Luxury Daily 2021.

Atwal G. Bryson D. Baume & Mercier: Winning Over the Millennial Consumer 2021 n°521-0052-1.

Atwal G. Bryson D. Williams A. An exploratory study of the adoption of artificial intelligence in Burgundy's wine industry. Strategic Change 2021 vol. 30 n°3 p. 299-306.

Atwal G. Bryson D. Sustainability Game 2020 n°720-0025-1 .

Atwal G. Kaiser M. It's the brand stupid: Why Donald Trump has a critical advantage in the upcoming Presidential election. The World Financial Review 2020.

Atwal G. Bryson D. A Bottle of Cognac: Gift or Bribe? 2020 n°520-0134-1.

Atwal G. Bryson D. Retail and Covid-19: Profits Before Safety? 2020 n°520-0120-1.

Atwal G. Bryson D. Kuehlwein J. Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India. In: Donzé P-Y. Pouillard V. Roberts J. (coord.). The Oxford Handbook of Luxury Business Oxford: Oxford University Press 2020.

Atwal G. Luxury Market trends and implications. BSB Expertises 11 mai 2020 https://www.youtube.com/watch?v=GB_pN6sI77E&list=PL9cDxv_EZrPO9g2FyxGdTqspt6O-JFcZc&index=4.

Atwal G. Bryson D. Managing a Diverse Workforce: Talent Recruitment 2020 n°420-0064-1.

Williams A. Atwal G. Bryson D. Developing a storytelling experience: the case of craft spirits distilleries in Chicago. International Journal of Wine Business Research 2020 vol. 32 n°4 p. 555-571.

Atwal G. Luxury resilience in a Post-Covid World. GPFO Recession Resilient Industries Forum (online) 1er juillet 2020 Londres Royaume-Uni.

Atwal G. Featured Cases: Jamie Oliver - A Recipe for Failure. Connect - The Case Centre Newsletter 20 avril 2020 https://www.thecasecentre.org/educators/ordering/selecting/featuredcases/JamieOliver?ueid=connect2020_3-12.