Faculty Directory

Glyn ATWAL

Glyn ATWAL

Associate professor &

Département : Marketing
Équipe disciplinaire : Marketing,
Axe(s) de recherche : Wine & Spirits, ,

Publications

Discover the
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publications of
Glyn ATWAL
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NomType de publicationAnnée
Atwal, G. Natural capital accounting for sustainable society: Do natural resources matter?. 1st International Society for Luxury Management (ISLUX) Meeting, 7 mars 2024, Paris, France.Conférences académiques2024
Atwal, G. A Quantitative Study of the Adoption of Artificial Intelligence in Burgundy’s Wine Industry. Finnish Academy of Marketing Annual Conference 2024, 5-7 juillet 2024, Helsinki, Finlande.Conférences académiques2024
Atwal, G. Circular practices and strategies for luxury companies – Reconciliating trade-offs, challenges, and unlocking opportunities. 1st International Society for Luxury Management (ISLUX) Meeting, 7 mars 2024, Paris, France.Conférences académiques2024
Atwal, G. Brand Hijacking: A threat to brand identity and reputation. Luxury Roundtable, 2023.Articles dans des revues/supports digitaux professionnelles2023
Atwal, G. Is it time to reinvigorate your marketing agenda with a heritage strategy?. Luxury Daily, 2023.Articles dans des revues/supports digitaux professionnelles2023
Heine, K., Atwal, G., Phau, I., Phan, M. The Brand-Building Canvas: A Brand Identity Planning Model to Infuse Mystique into Luxury Brands. The Mystique of Luxury Brands Conference, 9-10 novembre 2023, Ho Chi Minh, Viêt Nam.Conférences académiques2023
Williams, A., Atwal, G., Bryson, D. Entrepreneurial responses to Covid-19: The use of digital brand marketing events in the craft alcohol sector. Strategic Change, 2024, vol. 33, n°1, p. 23-33.Articles dans des revues à comité de lecture2024
Guzzetti, A., Crespi, R., Atwal, G. Gaming and luxury brands: love and hate. Journal of Business Strategy, 2024, vol. 45, n°3, p. 206-213.Articles dans des revues à comité de lecture2024
Guzzetti, A., Crespi, R., Atwal, G. Game On? The Dark Side of Luxury Brand Gamification Activities. 16th Global Brand Conference - Branding in the Metaverse, 3-5 mai 2023, Bergame, Italie.Conférences académiques2023
Atwal, G., Bryson, D. Sustainability in Sport: Forest Green Rovers, 2023, n°523-0028-1.Études de cas2023
Williams, A., Atwal, G., Guzzetti, A. The Covid-19 Pandemic “Effect” on Craft Alcohol Marketing. 59th MBAA International Research Conference, 22-24 mars 2023, Chicago, Etats-Unis.Conférences académiques2023
Atwal, G., Bryson, D. Madhappy: A Streetwear Brand Redefining Coolness, 2022.Études de cas2022
Atwal, G., Heine, K. Editorial : Luxury, entrepreneurship and innovation, pour le Volume 31 de la revue Strategic Change, 2022, France.Autres contributions2022
Atwal, G. Luxury trends accelerated by the Covid-19 pandemic. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 3.Chapitres d’ouvrages2023
Atwal, G., Heine, K. The ‘brand origin’ dilemma. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 9.Chapitres d’ouvrages2023
Bryson, D., Atwal, G., Crespi, R. Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers. Strategic Change, 2022, vol. 31, n°5, p. 497-503.Articles dans des revues à comité de lecture2022
Atwal, G., Heine, K. Editorial : Luxury, entrepreneurship, and innovation, part II, pour le Volume 31 de la revue Strategic Change, 2022, France.Autres contributions2022
Heine, K., Atwal, G. Growing luxury brands through culture-driven innovation. Strategic Change, 2022, vol. 31, n°5, p. 533-543.Articles dans des revues à comité de lecture2022
Atwal, G. Brand Hate Hijacked. Finnish Academy of Marketing Annual Conference, 2-3 juin 2022, Helsinki, Finlande.Conférences académiques2022
Atwal, G., Bryson, D. Peloton - Falling Out of Step?, 2022.Études de cas2022
Atwal, G., Hultén, P., Williams, A., Kaiser, M. Opportunity recognition and knowledge transfer in the champagne industry: A conceptual analysis. Strategic Change, 2022, vol. 31, p. 285-293.Articles dans des revues à comité de lecture2022
Atwal, G., Bryson, D. Predictors of Crowdfunding ‘Luxury Watch’ Start-ups. MBAA International Conference, 23-25 mars 2022, Chicago, Etats-Unis.Conférences académiques2022
Atwal, G. Finding respite in luxury while at home. The Economic Times, 23 décembre 2021.Interviews2021
Atwal, G., Bryson, D. Kick it like Burberry, 2021, n°521-0123-1.Études de cas2021
Atwal, G. 4 reasons to remain bullish on China's luxury market. Luxury Daily, 2021.Articles dans des revues/supports digitaux professionnelles2021