Faculty Directory
Glyn ATWAL
Glyn ATWAL
Associate professor &
Département : Marketing
Équipe disciplinaire : Marketing (MKG),
Axe(s) de recherche : Wine & Spirits, ,
glyn.atwal@bsb-education.com
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Publications
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publications of
Glyn ATWAL
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| Atwal, G. Green Paint or Greenwashing? A Gallery's Dilemma in Accepting Fossil Fuel Funds, 2024. | Études de cas | 2024 |
| Atwal, G., Bryson, D. Taylor Swift: An Iconic Brand. CASE Journal, 2025. | Articles dans des revues à comité de lecture | 2025 |
| Atwal, G. What’s Cool in a Glass? Gen Z’s Geographical Perspectives on Wine. 60th MBAA International Conference, 9-11 avril 2025, Chicago, Etats-Unis. | Conférences académiques | 2025 |
| Atwal, G., Jain, S. Recognizing the Future. In: The luxury market in India, Maharajas to masses, Basingstoke: Editions Palgrave Macmillan, 2012. | Chapitres d’ouvrages | 2012 |
| Atwal, G., Khan, S., Bryson, D. The Communications Dilemma. In: The luxury market in India, Maharajas to masses, Basingstoke: Editions Palgrave Macmillan, 2012. | Chapitres d’ouvrages | 2012 |
| Atwal, G., Jain, S. The luxury market in India, Maharajas to masses, Basingstoke : Editions Palgrave Macmillan, 2012, 217 p. | Ouvrages | 2012 |
| Atwal, G., Khan, S. Fitting In India. In: The luxury market in India, Maharajas to masses, Basingstoke: Editions Palgrave Macmillan, 2012. | Chapitres d’ouvrages | 2012 |
| Atwal, G., Williams, A. Is This Shangri-La? Authenticity: The Challenge for Developing Hospitality Economies. Journal of Brand Management, 2012, vol. 19, n°5, p. 405-413. | Articles dans des revues à comité de lecture | 2012 |
| Atwal, G., Roy Chaudhuri, H., Lecat, B. Learn Before You Leap: Understanding The Knowledge Transfer Paradigm In The Swiss Luxury Watch Industry, 2013. | Cahiers de recherche | 2013 |