Faculty Directory
Glyn ATWAL
Glyn ATWAL
Associate professor &
Département : Marketing
Équipe disciplinaire : Marketing,
Axe(s) de recherche : Wine & Spirits, ,
glyn.atwal@bsb-education.com
Copy email
Publications
Discover the
0
publications of
Glyn ATWAL
.
| Atwal, G., Bryson, D. Hidesign: the emergence of a global fashion brand published in Foundations of Marketing by John Fahy and David Jobber, 5th Edition. McGraw-Hill, 2015. | Études de cas | 2015 |
| Heine, K., Atwal, G., Ates, Z. Luxury wine marketing. In: Charters, S.J., Gallo, J. (coord.). Wine Business Management, Paris: Pearson, 2014, p. 235-246. | Chapitres d’ouvrages | 2014 |
| Atwal, G., Bryson, D., Parameswaran, A. Decrypting the aspiring Indian low-income consumer. The World Financial Review, 2015, p. 57-61. | Articles dans des revues/supports digitaux professionnelles | 2015 |
| Atwal, G., Bryson, D. Fast-Fashion Collaborations: Cheap but Chic, 2014. | Études de cas | 2014 |
| Atwal, G., Bryson, D. Digital Burberry: Dilemmas in Bringing Luxury Directly To The Customer, 2014. | Études de cas | 2014 |
| Atwal, G., Bryson, D. Luxury Brands Need to Chart a Course into New Frontier Markets. The World Financial Review, 2014, p. 46-48. | Articles dans des revues/supports digitaux professionnelles | 2014 |
| Atwal, G., Bryson, D. Ergo: Ethical Crises of a German Insurance Giant. William Davidson Institute at the University of Michigan, 2014, n°1-429-390. | Études de cas | 2014 |
| Atwal, G., Bryson, D. The luxury market in Africa – emerging consumer empowerment is creating a luxurious future. The African Business Review, 2013, p. 20-22. | Articles dans des revues/supports digitaux professionnelles | 2013 |
| Atwal, G., Bryson, D., Hultén, P. The Impact of Product Packaging on Consumers’ Purchase Decisions within a Low Involvement Category. Journal of Euromarketing, 2012, vol. 21, n°2-3, p. 124-136. | Articles dans des revues à comité de lecture | 2012 |
| Atwal, G., Bryson, D. Luxury Brands in Emerging Markets, Basingstocke : Editions Palgrave Macmillan, 2014, 240 p. | Ouvrages | 2014 |
| Atwal, G., Bryson, D. Subway Germany; Sink or Swim?. Principles and Practice of Marketing, 2013, n°1077. | Études de cas | 2013 |
| Williams, A., Atwal, G. The hedonistic consumption of luxury and iconic wines. In: Hennings, N., Wiedeman, D.G. (coord.). The Luxury Handbook, Wiesbaden: Springer Gabler, 2012, p. 379-395. | Chapitres d’ouvrages | 2012 |
| Atwal, G., Bryson, D. Subway derailed: the case of Germany. Foundations of Marketing, 2012, n°1078. | Études de cas | 2012 |
| Bryson, D., Atwal, G. Antecedents of Attitude towards the Adoption of Internet Banking in Senegal. Innovations: Journal of Innovation Economics and Management, 2013, vol. 1, n°11, p. 33-54. | Articles dans des revues à comité de lecture | 2013 |
| Bryson, D., Atwal, G., Hultén, P. Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands. Qualitative Market Research, 2013, vol. 16, n°4, p. 393-405. | Articles dans des revues à comité de lecture | 2013 |
| Fonrouge, C., Loup, S., Reboud, S., Atwal, G. Entrepreneurs du luxe. Table Ronde, 8e Conférence de l’Académie de l’Entrepreneuriat et de l’Innovation, 22-25 octobre 2013, Fribourg, Suisse. | Conférences académiques | 2013 |
| Atwal, G., Khan, S., Von Gersdorff, J. Luxury Marketing Tactics & Strategies in Emerging Markets. World Brand Congress, 24-26 novembre 2011, Bombay, Inde. | Conférences professionnelles | 2011 |
| Atwal, G., Medh, K. Its’ All In The Bag. Branding Magazine, 2012, p. 27-29. | Articles dans des revues/supports digitaux professionnelles | 2012 |
| Atwal, G. A Fine Balance. The Smart Manager, India’s first world class management magazine, 2012, vol. 11, n°6, p. 33-35. | Articles dans des revues/supports digitaux professionnelles | 2012 |
| Atwal, G. Rise and shine in India. The Smart Manager, India’s first world class management magazine, 2012, vol. 11, n°5, p. 56-59. | Articles dans des revues/supports digitaux professionnelles | 2012 |
| Atwal, G., Jain, S. India’s Luxury – A Tale of Paradoxes. The World Financial Review, 2012, p. 62-64. | Articles dans des revues/supports digitaux professionnelles | 2012 |
| Atwal, G. The limits of luxury. The Smart Manager, India’s first world class management magazine, 2013, vol. 12, n°2, p. 79-81. | Articles dans des revues/supports digitaux professionnelles | 2013 |
| Atwal, G., Bryson, D., Hulten, P. Antecedents of extreme negative affect within the luxury sector, Luxury & Counterfeit Issues. Challenges & Prospects, 9-10 juin 2011, Genève, Suisse. | Conférences académiques | 2011 |
| Atwal, G., Bryson, D. Measuring the perceptions of luxury brands. A comparison between Finland and the UK. Global Conference on Business and Finance, 2-5 janvier 2011, Las Vegas, Etats-Unis. | Conférences académiques | 2011 |
| Vladimir, V., Hulten, P., Atwal, G. Grocery Shopping in France And Sweden: Impact of Promotions on Impulse Purchasing. 11e International Conference on Arts and Cultural Management, 24-27 mai 2011, Ljubljana, Slovénie. | Conférences académiques | 2011 |