What to do after an STMG baccalaureate: training, jobs and the future

‍Understanding the STMG baccalaureate and its specificities

A bachelor's degree focused on management, law and marketing

Imagine diving into a balance sheet to understand what makes a business work: welcome to Management Science. The STMG baccalaureate is more specific than the other courses: you learn how to follow a budget, build a dashboard and lead a concrete project.

In law, you dissect the basics of business law: contracts, liability, social rules... everything to understand an entity and prevent it from going bankrupt, for example.

Côté economy, it's a bit like looking under the hood of the market. Price fluctuations, the impact of public policies and consumer behavior.

Finally, in management of organizations, you understand how a manager leads a team and makes decisions.

In high school, depending on the specialty chosen (marketing, human resources, management-finance or management information systems), you can deepen your skills in marketing, finance or digital management...

En Mercatical, you learn how to create a marketing plan, study the competition and start digital communication.

En finance management, you dive into financial analysis and learn to decipher an income statement like a real financial investigator.

In specialty information and management systems, you discover how a spreadsheet or a database become your best allies in managing a business.

Over the course of these projects in small groups, you carry out a business diagnosis, build a mini-marketing campaign or even propose a simplified financial audit. These experiences give you the confidence you need to manage a real project from A to Z by making the right decisions.

By leaving STMG, you have the skills to choose your higher education with confidence. Exactly, in what direction can you go?

Why does the STMG baccalaureate open up to various courses?

The STMG baccalaureate is your toolbox: you combine skills in management, accounting, marketing, digital technology.

Your profile allows you to:

• Joining a Grande École program in a business school (like BSB): your STMG file is an asset for entering a Bachelor in Management with a 3-year program. If you do not yet know, at this stage, which specialization to choose (finance, marketing, etc.), this Bachelor allows you to acquire solid foundations during the first 2 years before making a choice towards a specialization in the 3rd year with the possibility of doing it alternately.
  The Bachelor allows you, as soon as you leave the bac, to combine courses, professional experience with internships in companies from the first year and opening up to an international audience.
• Integrate a specialized course from the first year such as a BTS or a BUT SME management, accounting, negotiation and digitalization of customer relationships, Business Management and Administration, marketing techniques...
  You can opt for an orientation focused on a specialization if you have already thought about your professional project and want short studies.
  You can then consider entering the world of work with these short courses or continue your studies by joining a Master's degree in business school.
• Pursue a university degree (Economy-Management, Law, Management Sciences): by following a more theoretical and academic path, you deepen your knowledge, prepare for a university master's degree and discover research.

Thanks to its versatility, the STMG baccalaureate opens the doors to the higher education you want.

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What studies should you choose after an STMG baccalaureate?

It is in first and final years that the various options for continuing your studies after your STMG baccalaureate are available to you. You can quickly get lost in front of all the opportunities offered, your own desires and the advice you receive from teachers and friends. Let's dissect the possibilities together to see more clearly.

Bachelor in Management Program

Although the Bachelor in Business and Management School is not the first choice of higher education for STMG students, this program actually sounds like a coherent continuation of the versatility of the STMG course. Its aim is to build a coherent resume for a successful entry into the job market.

The Bachelor in Management is a 3-year program that delivers solid skills in:

• management,
• management,
• marketing,
• finance,
• law,
• business development,
• data,
• digital,
• entrepreneurship...

Depending on the school, you can opt for a specialization. This is the case in the 3rd year at BSB with the possibility of doing this 3rd year alternately. You choose a pre-specialization among the 8 offered:

• International Business Management
• Wine Tourism
• Business Development
• Luxury Marketing and Premiumization
• Digital Management
• Data Web
• International Sustainable Management
• Finance

One of the advantages of international business schools is to offer a universe that is precisely... international. With courses in 100% English, international teachers and speakers, international students on campuses and exchanges with universities all over the world.

Oriented to careers and fields, the Bachelor course allows either to access the job market or to continue with a Master Grande Ecole to access management positions with attractive remuneration.

Business schools have other strengths, such as their network of alumni (former students), whose strength is well established in order to find internships, apprenticeships or jobs.

School associations are often numerous (at BSB we have +20 for all passions and desires for impact) allow project management with the direct application of lessons. Or even mandatory internships in companies from the first year.

The good news is that you can directly apply to the best business schools directly on Parcoursup.

💡 BSB goes even further with its Pathfinder accompanying device which helps each student to get to know each other, to choose an academic path that corresponds to their values, ambitions and personality and to build a path consistent with their professional project.

💡 From September 2025, the Leaderskills Institute will be an integral part of the curriculum from the 1st year of the Bachelor to enable all students to acquire the leadership skills and soft skills that recruiters are looking for.

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BTS and BUT: short and professional courses

If you prefer to do short studies with a specialization as soon as you leave BAC, the BTS and BUT are made for you! In two years for a BTS and three years for a BUT, you alternate theoretical courses and practical cases.

The most requested are:

• BTS Commercial Operational Management (MCO)): manage a business unit, manage a customer portfolio and organize sales actions;
• BTS Accounting and Management (CG)): keep accounts, analyze a balance sheet, follow a budget and support financial decisions;
• BTS Negotiations and Digitization of Customer Relations (NDRC): master prospecting, loyalty and digital tools for customer relationships;
• BUT Business and Administration Management (GEA): 3 years to explore management, finance, law and management with concrete projects from the first year;
• PURPOSE Technical Marketing (TC): focused on marketing, negotiation and digital technology, with real case studies to prepare for the professional world.

University: what licenses after an STMG bac

If college tempts you, several licenses are possible with an STMG baccalaureate. You will access it on file and by requesting it from Parcoursup.

You can choose between:

La economics and management license, where you will delve into accounting and management topics. There, you will develop your analytical skills and prepare a Master's degree in Finance, Marketing or Human Resources.

La Law degree, to introduce you to the basics of civil law, business law and social law. This course requires editorial rigor and a good ability to master legal vocabulary.

La Bachelor of Management Sciences, which combines statistics, econometrics and management courses to prepare you for the jobs of management controller, financial analyst or junior consultant.

Finally, the AES license is multidisciplinary: economics, law and sociology intersect to open you up to the public service, the voluntary sector or public management.

The pace in college is more autonomous. You have a large volume of courses and work to prepare. You have a less structured schedule than in BTS/BUT. Universities often offer tutoring and meetings with educational advice to support you. Once your license has been validated, you can consider a Master (BAC+5) with the possibility of work-study programs.

The disadvantage of this course is that there is no professional experience or internship included in the 3 years of the Bachelor's degree. You should consider building your professional experience outside of the university setting with student jobs for example.

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What jobs after an STMG baccalaureate?

The STMG Bac is an excellent springboard for building a career in highly sought-after sectors: marketing, management, finance, human resources, digital... But let's be honest: the job market is changing and today, a Bac alone is no longer enough.

Most employers require at least a Bac +2 or Bac +3, or even Bac +5 to access responsible positions and stimulating missions.

Your STMG Bac is the ideal starting point to go further!

Professional opportunities by field and level of studies

Trade & Sales

• With an STMG Bac alone: you can start as a salesperson in stores, in supermarkets or in a call center. These are entry-level positions where development will depend mainly on experience and your motivation to move up the ladder gradually.
• After a Bac+2/+3 (BTS, BUT, Bachelor): you access positions as customer manager, field sales representative, sales assistant, or in e-commerce. Your mission: to support customers and develop turnover.
• With a Bac+5 (Grande École Program at BSB, MSc... ): You can aim for positions as a business developer, key account manager or sales manager. BSB offers a Master Grande École on an initial course or 100% work-study program that you can choose after a Bachelor In Management and specialize in commercial and retail strategy for example .
  
  

Marketing & Digital

• With an STMG Bac alone: direct access to positions in this sector is very limited and even impossible without further studies.
• After a Bac+2/+3: you can apply as a marketing assistant, junior community manager or digital communication manager.
• With a Bac+5: the positions of digital project manager, digital marketing consultant or marketing manager are becoming available. BSB offers specializations in Digital Management from the third year of your Bachelor in Management, before joining a Grande Ecole Master Marketing and Communication specialization or Event communication.

Accounting & Management

• With an STMG Bac alone: possibility of integrating accounting assistant or administrative manager positions in small structures, but developments remain limited.
• After a Bac+2/+3 (BTS CG, BUT GEA, Bachelor BSB) : you can become an accounting technician, management assistant, or junior management controller.
• With a Bac+5: you can aim for positions of management controller, auditor, or administrative and financial manager. What BSB offers : a Bachelor in Management with a possibility of specialization in Finance, followed by a Master Grande Ecole specialization Audit, Expertise and Advice or Banking and Financial Engineering or Corporate Finance and Control.

Human resources

• With an STMG Bac alone: difficult access, sometimes possible on administrative assistant positions.
• After a Bac+2/+3: HR assistant, payroll manager, or recruitment officer.
• With a Bac+5: access to positions as HR manager, HR consultant or talent acquisition manager. You can continue with a Master Grande Ecole Human Resources Management.
  
  

Project management

• With an STMG Bac alone: few real opportunities, but you can start as an administrative assistant.
• After a Bac+2/+3: Assistant project manager or project coordinator in various sectors.
• With a Bac+5: Project manager, consultant, project manager on management and innovation missions. Different Master Grande Ecole are available depending on the specialization you want.
  
  

Public & associative sector

• With an STMG Bac alone: administrative officer, management assistant in the public service or local associations.
• After a Bac+2/+3: territorial management assistant, project manager.
• With a Bac+5 : public project manager, organizational consultant or association manager. At BSB, it is already possible to work in the voluntary sector by joining one of our 20 associations. You then test your management skills, by working as a team on the organization of student events (integration weekend, Christmas Gala, inter-school competitions, etc.).
  
  

entrepreneurship

• With an STMG Bac alone: It is possible to get started, but without advanced knowledge, the risk of failure is significant.
• After a Bac+3/+5: you will have all the keys to launch your start-up, join an innovative SME or develop your own business thanks to solid training and the support offered by BSB. The Grande Ecole Master Entrepreneurship and SME Management will help you develop the skills necessary to create and manage a business, whether it is yours or a business for which you are required to develop. If you have your own business creation project then The BSB Incubator is the perfect place to accompany you.

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Salary and career development: what is an STMG baccalaureate worth?

The more you continue your studies and therefore develop fine skills in a field, the more your prospects for development and salary upon hiring increase. Here is an idea of the levels of remuneration at the end of studies (annual gross) according to your background, as well as the impact of specializations and the BSB network on your career:

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Bac +5: Master Grande École,

• Gross annual salary at the start of a career: €42,000 to €45,000
• Examples of positions: Project Manager, Management Controller, Data Analyst, Digital Marketing Manager...
• Graduates with a specialization in data, finance or digital technology can claim even higher salaries, especially in large groups or internationally.

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📌 The BSB advantage : 85% of our work-study graduates find a permanent contract in less than 4 months after their diploma.

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BAC+3: Bachelor in Management

• Median gross annual salary at the start of a career: €35,000
• Examples of positions: Assistant Project Manager, Marketing Manager, Sales Manager, Sales, Management Assistant, Accounting Technician...

📌 The BSB advantage: By choosing the BSB Bachelor, you benefit from personalized career support and a network of 19,000 Alumnis.

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BAC+2: BTS, GOAL

• Median gross annual salary at the start of a career: €29,500*
• Examples of positions: Accounting technician, Sedentary salesman, Management assistant, Customer advisor...

Bac+2 holders generally start with operational functions, with a gradual evolution towards more responsibilities.

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With an STMG Bac alone:

• Gross annual salary at the start of a career: €24,000 to €28,000
• Immediate opportunities are limited to positions of commercial employee in supermarkets, salespeople or administrative employees, with a slow evolution towards functions with more responsibilities.

The real springboard is the pursuit of studies : the higher your level of diploma, the more you will have access to interesting positions, with varied missions and higher remuneration.

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Examples of successful courses

Julie, 21 years old, Bac STMG (Mercatique option)

“After an STMG Bac, I hesitated for a long time between a BTS and a university degree. I finally chose the BSB Bachelor in Management because I was looking for a program that was both professional and internationally oriented. From the start of the school year, the Pathfinder™ support system helped me to clarify my project: I was able to build my academic career (digital marketing modules, web analytics) while planning my internships and my 4-week exchange in Ireland”

Laurent, 22 years old, Bac STMG (Management-Finance option)

“During my STMG Bac, the courses had already made me aware of accounting and management control, but I wanted to acquire a more global vision of management. The BSB Bachelor seduced me with its finance specialization and its trading room. The academic excellence of the school with its triple accreditation (AACSB, EQUIS, AMBA), its Bachelor's and Master's degrees, and its network of 1,500 partner companies were also decisive elements.”

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How do you find your way around after an STMG baccalaureate?

Even if the STMG Bac offers you a solid base, the real question is: What course of studies and what career path are made for you ?

Before choosing a field, take the time to take stock of your personality, your ambitions and your desires.

To move forward with peace of mind, here are the right questions to ask yourself:

The right questions to ask

• What do I really like? This can be: project management, numbers, communication, entrepreneurship, international...
• What am I good at? Academic skills, relational skills, organization, creativity, etc.
• What is my pace and capacity for work? Autonomy, regularity, the desire for a very structured framework or freedom...
• Do I want to quickly enter the job market or continue my studies?
• Am I motivated by international experiences?
• Do I like to learn in a practical way (work-study programs, internships), or do I prefer to stick to theory at first?
• How important do I attach to support? coaching, mentoring...
• Am I fluent in English or computer skills? Do I need to strengthen myself in these areas?
• Do I want to join a school, a university, an apprenticeship program or try a year abroad?
  
  

Practical tips to refine your choice:

1. Meet former students, participate in Open house days and ask all your questions (atmosphere, support, opportunities...)
2. Seek the advice of your professors or a guidance counsellor, but also rely on your personal feelings.
3. Verify that the course offers internships, work-study programs, mentoring, and a solid network of partner companies.
4. Think about mobility: does school or university make it easy to go abroad or change paths?

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Mistakes to avoid

After the STMG baccalaureate, several pitfalls can hinder your success. To choose the right course and avoid regrets, be careful not to reproduce these mistakes:

• Follow a default course : don't be guided only by the trend or the easy way (“everyone does it”). Your choice of studies should reflect your ambitions, your desires and what really motivates you.
• Limit yourself to what you already know : the STMG Bac opens many doors for you, even to areas that you have not yet explored. Dare to discover! Nothing prevents you from moving towards a different sector, from testing new worlds. The Bachelor in Management, for example, is designed to support you in this exploration and refine your professional project.
• Skip open houses : it is the ideal opportunity to discover the atmosphere of a school, meet teachers and students, ask your questions and evaluate the proposed professional network. At BSB, Open Days are organized every month. Take the opportunity to come to campus and live the experience!
• Neglecting the support of guidance counsellors : they are there to support you, clarify your projects, and present you with all the possibilities. At BSB, our orientation coaches are available to guide you in your choice of orientation and to help you build a career path that suits you. Make an appointment!
• Do not study the financial dimension : check the tuition fees (which vary according to the courses and schools), but also the costs of accommodation or transport. Scholarship opportunities (on income, merit, excellence...), student loans, and the possibility of an apprenticeship contract or a student job to help you finance your career.

FAQS

What jobs can you do after an STMG baccalaureate?

After an STMG baccalaureate, depending on the studies you are pursuing and the specialization you choose, you can evolve from first positions in the field (salesperson, sales assistant, accounting technician) to strategic functions such as digital project manager, digital project manager, management controller, business developer or manager.

Is work-study possible after an STMG baccalaureate?

Yes, various courses offer work-study programs. At BSB, we offer work-study programs in the 3rd year of the Bachelor and then in the Master. Other Bac +2 and Bac +3 courses are also possible on an alternating basis.

Can you join BSB after an STMG baccalaureate?

Yes, you can join BSB after an STMG baccalaureate via Parcoursup, with the Bachelor In Management program, and choose one of our 8 specializations.

What job pays the best with an STMG baccalaureate?

After an STMG Bac, if you do not continue your studies, you will only have access to entry-level or very operational jobs in a company. Depending on your level of education, you may be able to access a junior financial analyst position for example. Careers in corporate finance, data and AI pay the best, especially after a Bac +5 training such as a Grande Ecole Master with a specialization in these fields.

*sourcing : The student ; Studyrama ; Studi