An international perspective throughout the Bachelor's program.
From your first year, you'll participate in an international seminar at BSB or one of our 13 partner destinations to improve your language skills and discover another academic culture.
In your second year, you can spend a semester or attend a summer school at one of our 200 partner universities, some of which are world-renowned in Business Development.
In your third year, and in the initial track, you have the opportunity to go even further with a dual degree. For example, BSB opens the doors to Nottingham Trent University, one of the UK's most prestigious universities for business and management, at the heart of an environment where growth strategies, commercial innovation, and new business models are flourishing.
If you complete your third year as a work-study student, you'll remain on campus, but the international experience will come to you.
Between the courses taught in English, the international speakers, the global business case studies and the presence of students from dozens of countries (+80 nationalities on campus), you experience a global immersion without leaving your work-study program.
Result: your Bachelor in Digital Management is not limited to Dijon or Lyon. It is an international course where you can test several academic and professional experiences abroad, and leave with a profile sought after by recruiters.
What you will study in the Bachelor in Digital Management at BSB
In addition to the core fundamentals of management, the third-year specialisation in Digital Management immerses you in the tools, practices and strategies shaping companies’ digital transformation.
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Learn to decode digital consumer behaviour and design data-driven strategies to improve acquisition, engagement and conversion.
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Master digital marketing tools: SEO/SEA, social media, paid campaigns and content strategy.
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Learn how to design professional visuals adapted to web and social media environments.
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Understand digital business models, lean start-up methods and innovation strategies.
Zoom sur le Digital Management
En choisissant la spécialisation Digital Management, vous entrez au cœur de la transformation numérique et des usages digitaux : stratégie, marketing, design, innovation et entrepreneuriat. Cette approche opérationnelle vous permet de comprendre comment les entreprises créent de la valeur en ligne, d’utiliser les outils essentiels du web et d’imaginer des projets digitaux performants qui répondent aux attentes des utilisateurs et du marché.
Les compétences que vous allez acquérir en Bachelor Digital Management
Compétences métiers pour évoluer dans le digital, la tech et la stratégie numérique
- Comprendre les usages digitaux, analyser les comportements utilisateurs et décrypter les tendances qui transforment les parcours en ligne.
- Concevoir et piloter des stratégies digitales : acquisition, engagement, conversion, optimisation de la performance.
- Maîtriser les fondamentaux du marketing digital : SEO/SEA, social media, content, campagnes payantes et analyse de données.
- Produire des contenus digitaux professionnels grâce aux outils de design (Photoshop) et comprendre les codes visuels du web.
- Accompagner le développement d’un projet ou d’une start-up digitale : proposition de valeur, business model, stratégie de croissance.
- Évaluer la performance d’un dispositif digital et formuler des recommandations opérationnelles basées sur les analytics.
Compétences humaines pour agir comme un futur professionnel du digital
- Développer une pensée analytique, savoir prendre du recul et utiliser la donnée pour orienter vos décisions.
- Faire preuve d’agilité et d’adaptation dans un environnement digital en mouvement permanent.
- Collaborer efficacement avec des équipes pluridisciplinaires : marketeurs, designers, développeurs, entrepreneurs.
- Stimuler votre créativité pour imaginer des expériences digitales utiles, innovantes et engageantes.
- Renforcer votre autonomie, votre rigueur et votre capacité à mener un projet digital de A à Z.
- Cultiver une posture proactive, curieuse et orientée solution, indispensable dans les métiers du digital et de l’innovation.
Un accompagnement unique pour révéler vos talents
À BSB, vous ne vous formez pas seulement à des compétences techniques.
Vous apprenez aussi à mieux vous connaître et à développer votre potentiel grâce à deux dispositifs uniques.
Pathfinder un accompagnement du 1er jour au 1er job
Un accompagnement du 1er jour au 1er job. Coaching individuel illimité, tests de personnalité, ateliers pratiques…
Pathfinder™ vous aide à définir vos forces, à prendre confiance en vous, à affiner vos choix académiques et à construire une trajectoire professionnelle alignée avec vos ambitions.
Leaderskills Institute, être un bon leader, ce n’est pas inné... ça s'apprend !
BSB vous propose un parcours structuré pour apprendre les Leaderskills et obtenir une certification à valoriser sur votre CV.
Vous développez ainsi les compétences humaines essentielles pour collaborer en équipe, manager efficacement des projets, fédérer et inspirer.
Learn digital technology in the field thanks to the end-of-year internship
In the 3rd year, specialization Digital Management is an initial career, with a professional internship of at least 4 months to put your learning into practice in environments where innovation, digital performance and user experience guide each decision.
This immersion is essential to understand how businesses build their online presence, manage their digital projects and activate digital levers to improve their visibility, optimize their customer journeys and accelerate their growth.
In this specialization, internship missions plunge you into the heart of the operational realities of digital technology:
- Participation in the creation or optimization of digital strategies: acquisition, activation, loyalty,
- Support for the management of web campaigns: social ads, search, email marketing, optimization of conversion tunnels,
- Contribution to the production of digital content: visuals, landing pages, newsletters, short videos,
- Performance analysis: dashboards, KPIs, recommendations to improve the effectiveness of digital actions,
- Participation in the development of digital projects: launch of a site, UX optimization, creation of new digital services.
Our students carry out their internship in a wide variety of structures: digital start-ups, web and marketing agencies, scale-ups, digital transformation companies, marketing/communication services, incubators and tech structures.
This experience is a real springboard: it enriches your CV, strengthens your understanding of digital challenges and prepares you to quickly integrate operational missions in a sector where agility, analytical mind and sense of innovation are essential.
The companies that recruited our students
100% of our Bachelor's degree students get a job in less than 4 months after their diploma (CGE 2025 integration survey).
And after the Digital Management Bachelor?
Jobs accessible after a Bachelor specialization in Digital Management
After your Bachelor in Digital Management, you are ready to integrate positions in digital marketing, digital communication, digital project management or even the development of digital solutions, in France and internationally. You can evolve within start-ups, scale-ups, digital agencies, marketing/communication services, digital transformation companies or tech structures.
Among the jobs available after the Bachelor's degree:
- Digital Marketing Assistant/Digital Marketing Assistant,
- Digital Communication Officer/Digital Communication Officer,
- Webmarketing assistant/Web Marketing Assistant,
- Assistant digital project manager/Junior Digital Project Manager,
- Community manager/Social Media Coordinator,
- UX/UI & digital content assistant/Junior UX Content Assistant,
- Assistant Product Owner/Junior Product Owner,
- E-Business Assistant/E-Commerce Assistant,
- Data & analytics assistant/Junior Digital Analyst,
- CRM & marketing automation assistant.
These first positions allow you to develop a solid digital and analytical experience, to learn from expert professionals and to evolve quickly towards more technical or more strategic functions according to your preferences (data, web, digital or product marketing).
Continuing studies at BSB
After your Bachelor in Digital Management, you can extend your career by joining the Grande École Master (Bac+5), like 81% of our students, by choosing an initial or work-study specialization. You can also continue to an MSc in the 2nd year of a Master Grande École to develop advanced expertise in digital, data or the transformation of organizations.
Several paths are particularly consistent with the skills acquired in Digital Management:
Master Grande Ecole
Marketing & Communication
For those who want to deepen digital marketing, multi-channel communication strategies, content marketing and brand activation.A relevant path if you plan to work in marketing, digital communication, social media or brand content teams.
Learn more ›Master Grande Ecole
Data Management & Business Analytics
Ideal for strengthening your analytical dimension and learning to manipulate, interpret and value data for performance. A strategic specialization to work on dashboards, behavioral analysis, the optimization of digital journeys and data-driven decision-making.
Learn more ›Master Grande Ecole
Strategy Consulting & Business Transformation
Perfect for those who want to evolve towards consulting functions, supporting digital transformation, structuring organizations or managing strategic projects. You learn to diagnose a problem, build a recommendation, model solutions and support change.
Learn more ›MSc Data Science & Organisational Behaviour
An MSc designed to develop a unique dual competence: mastering data science and understanding human behavior in organizations. A path adapted to jobs combining data, advanced analysis, digital human resources and optimization of interactions within teams.
Learn more ›MSc Artificial Intelligence & Digital Strategy Management
To go further in understanding AI technologies and their integration into business digital strategies. An ideal program to evolve into functions related to innovation, emerging technologies, emerging technologies, predictive models and digital strategies guided by AI. These Bac+5 courses open the doors to more strategic functions in organizations in full digital transformation
Learn more ›Employment in figures
CGE Survey 2025 - Bachelor in Management
of our students graduated
of our students (full-time and work-study) continue their studies at Master's level
of our Bachelor in Management graduates found employment in less than 4 months
Average starting salary after graduating with a Bachelor in Management
Average starting salary for our Grande École Master's graduates
The Bachelor Digital Management, a solid foundation for all the specializations of the Grande Ecole Master
If you want to continue to a Master Grande Ecole as an initial course or as a work-study program, your choice of specialization does not depend on the one you are following in the 3rd year Bachelor.
You can therefore opt for another specialization. Your Bachelor's degree since its 1st year is designed to give you solid foundations in economics, management, finance, law, accounting as well as in marketing and communication. You can therefore continue with a Master's degree towards the specialization you want.
The philosophy of BSB Test & Learn and Learning by Doing allows every student To have the choice, to remain free and above all to build a career in line with his personality, his values and his talents.
