An international perspective throughout the Bachelor's program.
From your first year, you'll participate in an international seminar at BSB or one of our 13 partner destinations to improve your language skills and discover another academic culture.
In your second year, you can spend a semester or attend a summer school at one of our 200 partner universities , some of which are world-renowned in Business Development.
In your third year , and in the initial track, you have the opportunity to go even further with a dual degree. For example, BSB opens the doors to Nottingham Trent University, one of the UK's most prestigious universities for business and management, at the heart of an environment where growth strategies, commercial innovation, and new business models are flourishing.
If you complete your third year as a work-study student, you'll remain on campus, but the international experience will come to you.
Between the courses taught in English , the international speakers , the global business case studies and the presence of students from dozens of countries (+80 nationalities on campus) , you experience a global immersion without leaving your work-study program.
Result: your Bachelor in Digital Management is not limited to Dijon or Lyon. It is an international course where you can test several academic and professional experiences abroad, and leave with a profile sought after by recruiters.
What you will study in the Bachelor in Digital Management at BSB
In addition to the core fundamentals of management, the third-year specialisation in Digital Management immerses you in the tools, practices and strategies shaping companies’ digital transformation.
Learn to decode digital consumer behaviour and design data-driven strategies to improve acquisition, engagement and conversion.
Master digital marketing tools: SEO/SEA, social media, paid campaigns and content strategy.
Learn how to design professional visuals adapted to web and social media environments.
Understand digital business models, lean start-up methods and innovation strategies.
Focus on Digital Management
By choosing the Digital Management specialisation, you immerse yourself in the heart of
digital transformation and digital uses : strategy, marketing, design,
innovation and entrepreneurship. This hands-on approach enables you to understand how organisations
create value online, master essential digital tools and design high-impact digital projects that meet
both user expectations and market needs.
The skills you will develop in the Bachelor in Digital Management
Professional skills to grow in digital, tech and digital strategy roles
Understand digital uses, analyse user behaviour and identify trends shaping online customer journeys.
Design and manage digital strategies: acquisition, engagement, conversion and performance optimisation.
Master the fundamentals of digital marketing: SEO/SEA, social media, content strategy, paid campaigns and data analysis.
Create professional digital content using design tools (Photoshop) and understand the visual codes of the web.
Support the development of a digital project or start-up: value proposition, business model and growth strategy.
Measure the performance of digital initiatives and formulate actionable recommendations based on analytics.
Human skills to act as a future digital professional
Develop analytical thinking, step back when needed and use data to support decision-making.
Demonstrate agility and adaptability in a constantly evolving digital environment.
Collaborate effectively with multidisciplinary teams: marketers, designers, developers and entrepreneurs.
Stimulate your creativity to design useful, innovative and engaging digital experiences.
Strengthen your autonomy, rigour and ability to manage a digital project from start to finish.
Adopt a proactive, curious and solution-oriented mindset, essential in digital and innovation careers.
A unique support system to help you reveal your full potential (banner)
Unique support to reveal your talents
At BSB, you do not only develop technical skills:
you also learn to better understand yourself and unlock your full potential thanks to two unique support schemes.
Pathfinder™ – personalised support from day one to your first job
Personalised support from day one to your first job. Unlimited one-to-one coaching,
personality assessments and practical workshops… Pathfinder™ helps you identify your strengths,
build confidence, refine your academic choices and design a career path aligned with your ambitions.
Leaderskills Institute – great leadership is not innate… it can be learned
BSB offers a structured pathway to develop essential leadership skills and earn a certification
you can showcase on your CV. You will strengthen the key human skills required to collaborate effectively,
manage projects, bring people together and inspire others.
Learn digital technology in the field thanks to the end-of-year internship
In the 3rd year, specialization Digital Management is an initial career, with a professional internship of at least 4 months to put your learning into practice in environments where innovation, digital performance and user experience guide each decision.
Participation in the creation or optimization of digital strategies: acquisition, activation, loyalty, Support for the management of web campaigns: social ads, search, email marketing, optimization of conversion tunnels, Contribution to the production of digital content: visuals, landing pages, newsletters, short videos, Performance analysis: dashboards, KPIs, recommendations to improve the effectiveness of digital actions, Participation in the development of digital projects: launch of a site, UX optimization, creation of new digital services.
Our students carry out their internship in a wide variety of structures: digital start-ups, web and marketing agencies, scale-ups, digital transformation companies, marketing/communication services, incubators and tech structures .
The companies that recruited our students
100% of our Bachelor's degree students get a job in less than 4 months after their diploma (CGE 2025 integration survey).
And after the Digital Management Bachelor?
Jobs accessible after a Bachelor specialization in Digital Management
After your Bachelor in Digital Management, you are ready to integrate positions in digital marketing, digital communication, digital project management or even the development of digital solutions, in France and internationally. You can evolve within start-ups, scale-ups, digital agencies, marketing/communication services, digital transformation companies or tech structures.
Digital Marketing Assistant/Digital Marketing Assistant, Digital Communication Officer/Digital Communication Officer, Webmarketing assistant/Web Marketing Assistant, Assistant digital project manager/Junior Digital Project Manager, Community manager/Social Media Coordinator, UX/UI & digital content assistant/Junior UX Content Assistant, Assistant Product Owner/Junior Product Owner, E-Business Assistant/E-Commerce Assistant, Data & analytics assistant/Junior Digital Analyst, CRM & marketing automation assistant.
These first positions allow you to develop a solid digital and analytical experience , to learn from expert professionals and to evolve quickly towards more technical or more strategic functions according to your preferences (data, web, digital or product marketing).
Continuing studies at BSB
After your Bachelor in Digital Management, you can extend your career by joining the Grande École Master (Bac+5), like 81% of our students, by choosing an initial or work-study specialization. You can also continue to an MSc in the 2nd year of a Master Grande École to develop advanced expertise in digital, data or the transformation of organizations.
Master Grande Ecole
For those who want to deepen digital marketing, multi-channel communication strategies, content marketing and brand activation.A relevant path if you plan to work in marketing, digital communication, social media or brand content teams.
Learn more › Master Grande Ecole
Ideal for strengthening your analytical dimension and learning to manipulate, interpret and value data for performance. A strategic specialization to work on dashboards, behavioral analysis, the optimization of digital journeys and data-driven decision-making.
Learn more › Master Grande Ecole
Perfect for those who want to evolve towards consulting functions, supporting digital transformation, structuring organizations or managing strategic projects. You learn to diagnose a problem, build a recommendation, model solutions and support change.
Learn more › MSc Data Science & Organisational Behaviour
An MSc designed to develop a unique dual competence: mastering data science and understanding human behavior in organizations. A path adapted to jobs combining data, advanced analysis, digital human resources and optimization of interactions within teams.
Learn more › MSc Artificial Intelligence & Digital Strategy Management
To go further in understanding AI technologies and their integration into business digital strategies. An ideal program to evolve into functions related to innovation, emerging technologies, emerging technologies, predictive models and digital strategies guided by AI. These Bac+5 courses open the doors to more strategic functions in organizations in full digital transformation
Learn more ›
Integration and salaries
At the end of the Bachelor, for a first position in digital (digital marketing, webmarketing, content, UX, acquisition), the annual gross salary is generally between €30,000 and €35,000, depending on the company, the position and the location. After a Master's degree or a Bac+5 specialization in digital/digital strategy, the first positions can start around €43,000 to €44,000 gross/year.
The Bachelor Digital Management, a solid foundation for all the specializations of the Grande Ecole Master
If you want to continue to a Master Grande Ecole as an initial course or as a work-study program, your choice of specialization does not depend on the one you are following in the 3rd year Bachelor. To have the choice, to remain free and above all to build a career in line with his personality, his values and his talents.
