Master

Data Management & Business Analytics en alternance

Become a versatile manager, mastering both the basics of Management and Data, to analyze, exploit and value data in the service of business performance and success.

Bac +3
Lyon
Bac +5
(Grade de Master)
Initial or work-study program with a 12 or 24 month apprenticeship contract
Taught in French or English

Why choose BSB's Master of Science (MSc) Luxury Management & Innovation?

The MSc Luxury Management & Innovation is offered in Recognized Master's degree
Over the years, BSB has developed long-lasting contacts and partnerships with centered on the strategic decision driven by data, with a “business” oriented approach.
Our pedagogical approach is punctuated by case studies, business games, scenarios...advanced data exploitation, from its governance to its visualization, including modeling and optimization.
Learning advanced skills in modeling, deep learning, data accuracy and data visualization, directly applicable in business.
A one-year full-time programme taught entirely in English on our Dijon campus
A mastery of key tools such as ERPs, data cleaning techniques, reporting, dashboards, and data warehousing.
A professional curriculum with a strong strategic and analytical dimension, in line with the needs of the data market.
Why choose the BSB Luxury Management & Innovation MSc?

Get a 360° approach of the luxury industry to understand cultural differences, consumer behaviour and the role of innovation.

The MSc Luxury Management & Innovation Programme

Technical lessons and creative exercises

The academic year, running from mid-September to late June/early July, is divided into two semesters combining technical and creative courses.

MASTER 1
  • Deep Dive Entrepreneurship
  • Research marketing and digital resources
  • Information systems management
  • Performance management
  • Corporate finance
  • Business English
  • Digital transformation
  • Management of organizations
  • Labor law
  • Project Management
  • Business strategy
  • E-commerce and retail management
MASTER 2
  • Strategic management
  • Develop your managerial posture
  • Business ethics
  • Corporate governance
  • Business English
  • Business game
  • Career Week Bootcamp
  • Methodology for the professional thesis
  • Professional thesis

The companies that recruited our students

How to join BSB's MSc Luxury Management & Innovation?

The Master Grande Ecole in Data Management & Business Analytics work-study is accessible from Bac +3.

As part of the Grande Ecole Program, you pass the Passerelle 2 competition to be admitted to our Master.

When you are admitted to BSB, your personalized and individualized support start. From the 1Er day, we contact you to assist you in your Looking for a work-study contract.

To apply, you must complete an online application form. To learn more about you, your experiences, your interests in BSB and your expectations, you will be asked to record a 30-minute one-way video interview that will take place on a specific platform for our admissions team to view and assess later.

All our admission requirements can be found in the brochure

What are the opportunities after the MSc Luxury Management and Innovation?

The Master Data Management & Business Analytics work-study program offers numerous career opportunities to our students, both in France and internationally. Some of our alumni now occupy positions strategic in various sectors of activity:

  • Data Analyst
  • Project Manager
  • Business Intelligence Specialist
  • ERP Consultant
  • Data scientist
  • Data consultant
  • Product Owner Data
  • Business analyst
  • CRM analyst
  • Data Project Manager
  • Reporting/KPI manager
  • Data-driven strategy consultant (data-driven-strategy)

The insertion in a few figures
CGE 2024 survey - Master Grande Ecole
74%
BSB work-study students get a CDI in less than 4 months
35%
of our graduates have a position with an international dimension
43 to 44k €
Average annual gross output salary
48 to 54k €
Average annual gross salary in France with bonuses, 3 years after obtaining the Master Grande École BSB
We Are
Alumni
Hermes, Sophie - BSB'17
Data Manager
Societe Generale, Steven - BSB'20
Data Engineer
logo societe generale
Chanel, Louise - BSB'22
Global IT Client & Data PMO

Join the MSc Luxury Management program on our Dijon campus

Lyon, the new campus in the 8th arrondissement pushes the student experience to its peak with a modern campus with unique infrastructures.
If you are looking for a Work-study student business school in Lyon on a human scale, our campus in the heart of the 2th A city in France will seduce you.

Why choose work-study at BSB?

Tuition fees covered at 100%

Work-study student, your tuition fees are 100% financed by your host company.

Your Training is paid depending on your age and your level of education (the average salary is €1110 per month).

Your Master Grande Ecole work-study program costs you nothing.

The search for an apprenticeship contract: +1500 offers for you

Our investment managers support you individually in Your search for an apprenticeship contract. We receive more than +1500 offers of work-study contracts per year, which allows our investment managers to make every effort to: offer you offers that match your profile.

A unique student support system

BSB attaches great importance to your support until your first job.

Thanks to our unique device PathfinderTM, you benefit from 360° support that combines self-knowledge, academic background and professional integration to build your own professional career.

PathfinderTM helps you build a professional project in line with your personality.

As part of your work-study program, you are also supported in your search for a contract at each stage: research strategy, writing your resume, cover letter, interview training and creating your profiles on social networks professionals.

Additional information

Is Master Data Management & Business Analytics recognized by the State?

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The Data Management & Business Analytics specialization is one of the specializations of our Master Grande Ecoles.

BSB is one of the 1% of Business Schools that are triple accredited by AACSB, EQUIS, AMBA in the world. Our Master Grande Ecole are diplomas recognized in France and internationally. We are a member of the Conference of Grandes Ecoles de Management recognized by the State awarding a Master's degree. The BSB Grande Ecole Master is aimed at BAC +5 level (RNCP level 7 title).

What is the duration of the training?

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The Master Grande Ecole specialising in Data Management & Business Analytics on a work-study basis is available post-bac +3 and takes place over 24 months. We have 2 alternating formats:

  • Master 1 and Master 2 100% alternating, i.e. 24 months
  • Master 1 initial training and Master 2 100% work-study program, i.e. 12 months.

On which campus is the Master Data Management & Business Analytics taught?

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This specialization is taught on the Lyon campus.

Are there internships abroad?

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If you do your M1 and M2 courses 100% alternately, you will not be able to go on an internship abroad.

Additional information

logo diplôme visé par l'état
Diploma recognized by the State
The BSB Master Data Management & Business Analytics is Bac Vise +5 by the Ministry of Higher Education, Research and Innovation, and is recognized Master's degree.

RNCP Level 7 Title No.41057 : Grande École Program
Certifier: ESC Dijon Bourgogne. Date of registration: 01/09/2025

Objectives of the training

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The dual Master Data Management & Business Analytics equips students with advanced skills in stakeholder management and data-based decision-making, enabling them to understand and satisfy the needs of internal customers and stakeholders, while effectively planning, executing, and overseeing complex projects with a strategic focus.

Training evaluation criteria

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Each module is subject to an evaluation that is defined according to the objectives and the skills sought. These evaluations must be most in line with the tasks requested during professional life. They take place either during or at the end of the module, or at the end of the semester and take different forms:

  • Proof written on a table
  • Individual work in the form of a file
  • Group work
  • Individual or group oral presentation

The final paper is eliminated if a grade of at least 10 is not reached.

Disability Mission

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Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.

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