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Master of Science
Artificial Intelligence in Business Strategy

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‍12 months or 18 months

Lyon

MSc degree

12 months, full-time

Taught in English

Why choose BSB's Master of Science (MSc) Artificial Intelligence in Business Strategy?

This program is available in a 12-month format with a September intake, and an 18-month format with a March intake. If you would like more information about the 18-month format, please click here.

A unique journey that combines technical and managerial skills in the field of Artificial Intelligence

A highly qualified programme innovative and visionary designed with experts of companies in the digital world in Europe

A programme sponsored by two digital innovation giants in France: the French Tech and la Digital League

Mixed education: professors, researchers and professionals in the sector: an opportunity to develop its network

Programme taught in Lyon, the 2^nd largest digital ecosystem in France with more than 50,000 jobs in the digital field

A program of a year in full time taught entirely in English on the Lyon campus

The program is ideal for students who aspire to hybrid careers, combining strategic and foresight leadership with AI-driven management expertise.

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As our society becomes increasingly immersed in data-driven technologies, mastering AI tools is essential. Joining our Master of Science Artificial Intelligence in Business Strategy means gaining essential skills in increasingly digitalized environments such as logistics and supply chains, data analysis and predictive market analysis, the automation of business and financial processes, improving customer experience through personalized recommendations, the development of cybersecurity solutions, and enhancing user experience through conversational interfaces…

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BSB has developed a program to master the technologies required to become an effective AI manager in a rapidly evolving sector.

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The main feature of the Master of Science Artificial Intelligence in Business Strategy is its cutting-edge program, which is globally unique in the digital field. The program encompasses the essential skills required to lead the digital transformation of organizations:

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Managerial and soft skills to support change
Technical skills on AI and other advanced technologies

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During this specialization year, prepare for an experience that is both academic and hands-on, putting your learning into practice.During this specialization year, prepare for an experience that is both academic and hands-on, putting your learning into practice.

Programme of the Msc Artificial Intelligence in Business Strategy

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The MSc Artificial Intelligence in Business Strategy includes more than 400 hours of instruction entirely in English in the following subjects:

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BUSINESS FOUNDATIONS (March–June 2027) — For 18-month programme

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Economics, Management, Strategy, Marketing, Accounting and Finance, Statistics, French as a Foreign Language

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12 months of AI Specialisation Courses (September - June 2028)

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MANAGERIAL MODULES

Fundamentals of tech management, Technology Foresight & Innovation management, DataScience for Decision-Making, Generative AI in Business, Anticipatory Governance & AI Ethics

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TECHNICAL MODULES

Python for Applied AI, Big Data & Customer Insights, Cloud Platforms for AI, Robotics & Autonomous Systems, Data Visualization and Storytelling (Optional)

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PROFESSIONAL MODULES

Growth Marketing, AI Automation & Low-Code Tools, AI in Business, Advanced Prompting

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EXPERIENTIAL MODULES

Digital Project Management, Capstone Project, Field Trip, Optional Internship

Semester 1

Creativity and innovation management
Business and customer analytics
The digital world: Sociological perspectives on the digital era
Artificial intelligence and organisations
Fundamentals of digital technologies: Machine learning, deep learning, blockchain, IoT...
Advanced digital transformation

Semester 2

Social media engineering
Big data and data mining techniques
The digital project – coding and field work
Platform and digital economics
Ethics of technology
Digital content challenge
Field trip

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Putting learning into practice through Active Learning

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Classroom activities are based on the principle of Active Learning so that you can immediately put the new knowledge you have learned into practice. You also participate in practical events or workshops.

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Students will benefit from a 6 month-subscription to Datacamp, enabling them to build practical managerial competences along side technical understanding. In addition, they will have the opportunity to obtain valuable accreditations from leading industry partners during the program, significantly enhancing both their strategic leadership and technical credentials.

Studio-style work shops are organised in collaboration with industry professionals to foster executive-level thinking and managerial innovation.

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Field Trip

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The programme includes field trips, simulations, and real-world projects with companies to develop strategic problem-solving and leadership in digital AI contexts.

An exceptional network

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Skills you will gain in the MSc Artificial Intelligence in Business Strategy

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Mastery of key AI technologies : machine learning, deep learning, big data, blockchain, IoT, automation, and predictive analytics
Comprehensive understanding of the digital world : platform economy, digital transformation, digital sociology, cybersecurity, conversational interfaces
Ability to analyze and leverage data to improve customer experience, optimize processes, anticipate trends, and make better decisions
Development of a dual technical and managerial expertise, to lead AI projects and support organizations' digital transformation
Proficiency in digital analysis and engineering tools : data mining, social media engineering, applied coding, UX/UI, digital content creation
Ability to design and deploy innovative digital strategies, related to current business challenges (automation, personalization, operations optimization)
Skill development in leadership, project management, and change management, essential for leading teams in a rapidly evolving technological environment

How to integrate the MSc Artificial Intelligence in Business Strategy ?

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Prerequisites:

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An international bachelor's degree or a French Master 1 (240 ECTS) for the 12-month programme.
An international bachelor’s degree or 180 ECTS validated in any discipline for the 18-month programme.

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To apply, you must complete an online application form. To learn more about you, your experiences, your interests in BSB and your expectations, you will be asked to record a 30-minute one-way video interview that will take place on a specific platform for our admissions team to view and assess later.

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Apply

All our admission requirements can be found in the brochure

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What are the opportunities after the MSc Artificial Intelligence in Business Strategy ?

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Graduates of the MSc Artificial Intelligence in Business Strategy will have the knowledge and know-how necessary to occupy management positions in digital functions such as:

AI Consultants
Digital Product Managers
Innovation Strategists
Digital Transformation Leaders
Data Strategy & Foresight Specialists

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The insertion in a few figures

CGE 2024 survey - Master Grande Ecole

85%

of our graduates find a job in less than 4 months

43%

of our graduates have a position with an international dimension

39 to 45k€

Average gross annual salary at the exit in France

43 to 56k €

Average annual gross salary in France with bonuses, 3 years after obtaining the Master Grande École BSB

93%

of our students have graduated

we are
alumni

BSB'23

Max Braht

Business Development Manager

BSB'24

Joel Stanley

Data Process Manager

BSB'23

Sonia Kanakabakwiye

Product Data Analyst

See all our alumni

Join BSB's MSc Artificial Intelligence in Business Strategy on our Lyon campus

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The Master of Science Artificial Intelligence in Business Strategy takes place at our campus in Lyon, at the heart of the second largest digital hub in France, which includes:

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4,000 companies in the digital sector
50,000 jobs
1,000 researchers

A new campus in Lyon for the start of the 2025 school year

Our Lyon campus, opened in 2025. 9,000 m² designed to provide an inspiring student experience in the heart of one of France's most dynamic and attractive cities.

What are the tuition fees for the MSc Artificial Intelligence in Business Strategy?

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With a start of the school year in September 2027 (12-month programme), the tuition fees for the Master of Artificial Intelligence in Business Strategy are €17,000
With a start of the school year in March 2027 (18-month programme), the tuition fees for the Master of Artificial Intelligence in Business Strategy are €28,100

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Find all the details of tuition fees and all the services they include in our brochure.

Additional information

Objectives of the programme

The Master of Science in Artificial Intelligence in Business Strategy strengthens your ability to acquire the critical skills needed today to navigate our increasingly complex and dynamic digital world. It is one of the first global programs specializing in artificial intelligence and digital technology for business management.

Artificial intelligence is already widely used in most sectors of activity (autonomous robots in warehouses, logistics and supply chains, commercial analysis and credit assessment, etc.) It is also very present in our private lives via autonomous vehicles, home automation or even facial recognition. This field is evolving rapidly and is now experiencing exponential growth. It will soon affect all areas of the economy and society.

Programme evaluation criteria

Each module is subject to an evaluation that is defined according to the objectives and the skills sought. These evaluations must be most in line with the tasks requested during professional life.

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They take place either during or at the end of the module, or at the end of the semester and take different forms:

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Proof written on a table
Individual work in the form of a file
Group work
Individual or group oral presentation

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The final paper is eliminated if a grade of at least 10 is not reached.

The program provides 445 hours of courses over the year.

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L’école ne propose pas de certification de blocs de compétences pour cette formation.

Disability Mission

Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.