Our research axis
B2BrAIn: BUSINESS AND BEHAVIORAL RESEARCH IN ARTIFICIAL INTELLIGENCE
This interdisciplinary Axis is dedicated to exploring the role, uses, and consequences of AI in organizations, with a particular focus on managerial decision-making.
The themes addressed by this axis are as follows:
#1
Strategic role
Support decision making, develop innovation and competitiveness.
#2
Varied uses
In the areas of HR, marketing, finance, finance, cybersecurity, health, etc.
#3
Analyzing organizational consequences
Impact on work organization and relationships at work.
Axis coordinator
For more information, you can contact:
Roberto Hernán González
+33 (0) 380 725 900