Our research axis
ETHICAL CONSUMPTION AND SUSTAINABLE LUXURY
This Axis aims to explore how marketing can be a powerful tool to address social, environmental, and cultural challenges.
The themes addressed by this axis are as follows:
#1
Responsible marketing
Sell by creating value for all stakeholders, while respecting ethical and social responsibility principles.
#2
Consumers and well-being
Understanding the relationship between consumption and well-being (happiness, quality of life, empowerment, etc.).
#3
Responsible luxury marketing
Luxury brand management, consumer behavior, and customer experience in the luxury sector.
Axis coordinator
For more information, you can contact:
Aurore Bardey
+33 (0) 380 725 900
aurore.bardey@bsb-education.com