Our research axis
ETHICAL CONSUMPTION AND SUSTAINABLE LUXURY
This Axis aims to explore how the marketing peut être un outil puissant pour address social, environmental and cultural challenges
The themes addressed by this axis are as follows:
#1
Responsible marketing
Vendre en créant de la valeur pour toutes les parties prenantes, en respectant des principes éthiques et de responsabilité sociétale.
#2
Consumers and well-being
Comprendre la relation entre acte de consommation et bien-être (bonheur, qualité de vie, empowerment, etc.).
#3
Responsible luxury marketing
Luxury brand management, consumer behavior, and customer experience in the luxury sector.
Our partners
Axis coordinator
For more information, you can contact:
Aurore Bardey
+33 (0) 380 725 900
aurore.bardey@bsb-education.com