PROFESSORS DIRECTORY

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Glyn ATWAL
ASSOCIATE PROFESSOR
Department:
Marketing Management
Disciplinary team:
Marketing
Research axis:
Wine & Spirits
,
,
glyn.atwal@bsb-education.com
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Publications

Discover the
0
Glyn ATWAL
's publications.
Name
Type
Year
icône tri année
Atwal, G. Luxury trends accelerated by the Covid-19 pandemic. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 3.
Book chapters
2023
Atwal, G., Heine, K. The ‘brand origin’ dilemma. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 9.
Book chapters
2023
Williams, A., Atwal, G., Guzzetti, A. The Covid-19 Pandemic “Effect” on Craft Alcohol Marketing. 59th MBAA International Research Conference, 22-24 mars 2023, Chicago, Etats-Unis.
Papers in Academic Conferences
2023
Guzzetti, A., Crespi, R., Atwal, G. Game On? The Dark Side of Luxury Brand Gamification Activities. 16th Global Brand Conference - Branding in the Metaverse, 3-5 mai 2023, Bergame, Italie.
Papers in Academic Conferences
2023
Atwal, G., Bryson, D. Sustainability in Sport: Forest Green Rovers, 2023, n°523-0028-1.
Case studies
2023
Guzzetti, A., Crespi, R., Atwal, G. Gaming and luxury brands: love and hate. Journal of Business Strategy, 2023.
Articles in peer refereed journals
2023
Atwal, G. Entrepreneurial responses to Covid-19: The use of digital brand marketing events in the craft alcohol sector. Strategic Change, 2023.
Articles in peer refereed journals
2023
Atwal, G. Is it time to reinvigorate your marketing agenda with a heritage strategy?. Luxury Daily, 2023.
Papers/digital media in professional journals
2023
Heine, K., Atwal, G., Phau, I., Phan, M. The Brand-Building Canvas: A Brand Identity Planning Model to Infuse Mystique into Luxury Brands. The Mystique of Luxury Brands Conference, 9-10 novembre 2023, Ho Chi Minh, Viêt Nam.
Papers in Academic Conferences
2023
Atwal, G. Brand Hijacking: A threat to brand identity and reputation. Luxury Roundtable, 2023.
Papers/digital media in professional journals
2023
Atwal G. Bryson D. Peloton - Falling Out of Step? 2022.
Case studies
2022
Atwal G. Bryson D. Kaiser M. The chopsticks debacle: how brand hate flattened Dolce & Gabbana in China. Journal of Business Strategy 2022 vol. 1 p. 37-43.
Articles in peer refereed journals
2022
Atwal G. Heine K. Luxury entrepreneurship and innovation part II. Strategic Change 2022 vol. 31 n°5 p. 483-485.
Articles in peer refereed journals
2022
Atwal G. Hultén P. Williams A. Kaiser M. Opportunity recognition and knowledge transfer in the champagne industry: A conceptual analysis. Strategic Change 2022 vol. 31 p. 285-293.
Articles in peer refereed journals
2022
Heine K. Atwal G. Growing luxury brands through culture-driven innovation. Strategic Change 2022 vol. 31 n°5 p. 533-543.
Articles in peer refereed journals
2022
Atwal G. Brand Hate Hijacked. Finnish Academy of Marketing Annual Conference 2-3 juin 2022 Helsinki Finlande.
Papers in Academic Conferences
2022
Atwal G. Bryson D. Predictors of Crowdfunding ‘Luxury Watch’ Start-ups. MBAA International Conference 23-25 mars 2022 Chicago Etats-Unis.
Papers in Academic Conferences
2022
Atwal G. Heine K. Luxury entrepreneurship and innovation. Strategic Change 2022 vol. 31.
Articles in peer refereed journals
2022
Bryson D. Atwal G. Crespi R. Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers. Strategic Change 2022 vol. 31 n°5 p. 497-503.
Articles in peer refereed journals
2022
Atwal, G., Bryson, D. Madhappy: A Streetwear Brand Redefining Coolness, 2022.
Case studies
2022
Atwal G. Bryson D. Kick it like Burberry 2021 n°521-0123-1.
Case studies
2021
Atwal G. Bryson D. Savoir Beds - Dreaming of Luxury in the 21st Century 2021 n°521-0082-1.
Case studies
2021
Atwal G. Is mixing and matching the new code of luxury?. Luxury Daily 2021.
Papers/digital media in professional journals
2021
Atwal G. 3 reasons why "purpose" is today's hot new marketing trend. Luxury Daily 2021.
Papers/digital media in professional journals
2021
Atwal G. The friendly flagship of the future. Luxury Daily 2021.
Papers/digital media in professional journals
2021