PROFESSORS DIRECTORY

Atwal, G. Luxury trends accelerated by the Covid-19 pandemic. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 3.

Atwal, G., Heine, K. The ‘brand origin’ dilemma. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 9.

Atwal G. Bryson D. Peloton - Falling Out of Step? 2022.

Atwal G. Bryson D. Kaiser M. The chopsticks debacle: how brand hate flattened Dolce & Gabbana in China. Journal of Business Strategy 2022 vol. 1 p. 37-43.

Atwal G. Heine K. Luxury entrepreneurship and innovation part II. Strategic Change 2022 vol. 31 n°5 p. 483-485.

Atwal G. Hultén P. Williams A. Kaiser M. Opportunity recognition and knowledge transfer in the champagne industry: A conceptual analysis. Strategic Change 2022 vol. 31 p. 285-293.

Heine K. Atwal G. Growing luxury brands through culture-driven innovation. Strategic Change 2022 vol. 31 n°5 p. 533-543.

Atwal G. Brand Hate Hijacked. Finnish Academy of Marketing Annual Conference 2-3 juin 2022 Helsinki Finlande.

Atwal G. Bryson D. Predictors of Crowdfunding ‘Luxury Watch’ Start-ups. MBAA International Conference 23-25 mars 2022 Chicago Etats-Unis.

Atwal G. Heine K. Luxury entrepreneurship and innovation. Strategic Change 2022 vol. 31.

Bryson D. Atwal G. Crespi R. Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers. Strategic Change 2022 vol. 31 n°5 p. 497-503.

Atwal, G., Bryson, D. Madhappy: A Streetwear Brand Redefining Coolness, 2022.

Atwal G. Bryson D. Kick it like Burberry 2021 n°521-0123-1.

Atwal G. Bryson D. Savoir Beds - Dreaming of Luxury in the 21st Century 2021 n°521-0082-1.

Atwal G. Is mixing and matching the new code of luxury?. Luxury Daily 2021.

Atwal G. 3 reasons why "purpose" is today's hot new marketing trend. Luxury Daily 2021.

Atwal G. The friendly flagship of the future. Luxury Daily 2021.

Atwal G. 4 Reasons Consumers Hate Your Luxury Brand. Jing Daily 2021.

Atwal G. Bryson D. Antecedents of intention to adopt artificial intelligence services by consumers in personal financial investing. Strategic Change 2021 vol. 30 n°3 p. 293-298.

Atwal G. Why Chinese consumers buy fake luxury. Luxury Daily 2021.

Atwal G. Celebrating the luxuries of life. The Times of India 7 novembre 2021.

Zhang M. Atwal G. Kaiser M. Corporate social irresponsibility and stakeholder ecosystems: The case of Volkswagen Dieselgate scandal. Strategic Change 2021 vol. 30 n°1 p. 79-85.

Atwal G. 5 insights on how luxury brands can win over singles in China. Luxury Daily 2021.

Atwal G. Why luxury brand hate matters. Luxury Daily 2021.

Atwal G. 4 reasons to remain bullish on China's luxury market. Luxury Daily 2021.