Faculty Directory
Glyn ATWAL
Glyn ATWAL
Associate professor &
Département : Marketing
Équipe disciplinaire : Marketing,
Axe(s) de recherche : Wine & Spirits, ,
glyn.atwal@bsb-education.com
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Publications
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Glyn ATWAL
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| Atwal, G. Le football, nouveau terrain de jeu des marques de luxe. Survey Magazine : nouvelles technologies et méthodologies d'enquêtes, 2024. | Articles dans des revues/supports digitaux professionnelles | 2024 |
| Atwal, G. Is India on Your Retail Radar?. The Robin Report, 2024. | Articles dans des revues/supports digitaux professionnelles | 2024 |
| Atwal, G. A New Game Plan for Luxury Brands. The Robin Report, 2024. | Articles dans des revues/supports digitaux professionnelles | 2024 |
| Atwal, G. Reviving Heritage Luxury: The Rebirth and Strategy of Franzi 1864, 2024. | Études de cas | 2024 |
| Atwal, G. Influencer Strategies: Promoting Luxury Brands, 2024. | Études de cas | 2024 |
| Atwal, G. Green Paint or Greenwashing? A Gallery's Dilemma in Accepting Fossil Fuel Funds, 2024. | Études de cas | 2024 |
| Atwal, G. Natural capital accounting for sustainable society: Do natural resources matter?. 1st International Society for Luxury Management (ISLUX) Meeting, 7 mars 2024, Paris, France. | Conférences académiques | 2024 |
| Atwal, G. A Quantitative Study of the Adoption of Artificial Intelligence in Burgundy’s Wine Industry. Finnish Academy of Marketing Annual Conference 2024, 5-7 juillet 2024, Helsinki, Finlande. | Conférences académiques | 2024 |
| Atwal, G. Circular practices and strategies for luxury companies – Reconciliating trade-offs, challenges, and unlocking opportunities. 1st International Society for Luxury Management (ISLUX) Meeting, 7 mars 2024, Paris, France. | Conférences académiques | 2024 |
| Atwal, G. Brand Hijacking: A threat to brand identity and reputation. Luxury Roundtable, 2023. | Articles dans des revues/supports digitaux professionnelles | 2023 |
| Atwal, G. Is it time to reinvigorate your marketing agenda with a heritage strategy?. Luxury Daily, 2023. | Articles dans des revues/supports digitaux professionnelles | 2023 |
| Heine, K., Atwal, G., Phau, I., Phan, M. The Brand-Building Canvas: A Brand Identity Planning Model to Infuse Mystique into Luxury Brands. The Mystique of Luxury Brands Conference, 9-10 novembre 2023, Ho Chi Minh, Viêt Nam. | Conférences académiques | 2023 |
| Williams, A., Atwal, G., Bryson, D. Entrepreneurial responses to Covid-19: The use of digital brand marketing events in the craft alcohol sector. Strategic Change, 2024, vol. 33, n°1, p. 23-33. | Articles dans des revues à comité de lecture | 2024 |
| Guzzetti, A., Crespi, R., Atwal, G. Gaming and luxury brands: love and hate. Journal of Business Strategy, 2024, vol. 45, n°3, p. 206-213. | Articles dans des revues à comité de lecture | 2024 |
| Guzzetti, A., Crespi, R., Atwal, G. Game On? The Dark Side of Luxury Brand Gamification Activities. 16th Global Brand Conference - Branding in the Metaverse, 3-5 mai 2023, Bergame, Italie. | Conférences académiques | 2023 |
| Atwal, G., Bryson, D. Sustainability in Sport: Forest Green Rovers, 2023, n°523-0028-1. | Études de cas | 2023 |
| Williams, A., Atwal, G., Guzzetti, A. The Covid-19 Pandemic “Effect” on Craft Alcohol Marketing. 59th MBAA International Research Conference, 22-24 mars 2023, Chicago, Etats-Unis. | Conférences académiques | 2023 |
| Atwal, G., Bryson, D. Madhappy: A Streetwear Brand Redefining Coolness, 2022. | Études de cas | 2022 |
| Atwal, G., Heine, K. Editorial : Luxury, entrepreneurship and innovation, pour le Volume 31 de la revue Strategic Change, 2022, France. | Autres contributions | 2022 |
| Atwal, G. Luxury trends accelerated by the Covid-19 pandemic. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 3. | Chapitres d’ouvrages | 2023 |
| Atwal, G., Heine, K. The ‘brand origin’ dilemma. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 9. | Chapitres d’ouvrages | 2023 |
| Bryson, D., Atwal, G., Crespi, R. Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers. Strategic Change, 2022, vol. 31, n°5, p. 497-503. | Articles dans des revues à comité de lecture | 2022 |
| Atwal, G., Heine, K. Editorial : Luxury, entrepreneurship, and innovation, part II, pour le Volume 31 de la revue Strategic Change, 2022, France. | Autres contributions | 2022 |
| Heine, K., Atwal, G. Growing luxury brands through culture-driven innovation. Strategic Change, 2022, vol. 31, n°5, p. 533-543. | Articles dans des revues à comité de lecture | 2022 |
| Atwal, G. Brand Hate Hijacked. Finnish Academy of Marketing Annual Conference, 2-3 juin 2022, Helsinki, Finlande. | Conférences académiques | 2022 |