PROFESSORS DIRECTORY

photo du learning center de BSB
Glyn ATWAL
ASSOCIATE PROFESSOR
Department:
Disciplinary team:
Marketing
Research axis:
Wine & Spirits
,
,
glyn.atwal@bsb-education.com
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Publications

Discover the
0
Glyn ATWAL
's publications.
Name
Type
Year
icône tri année
Atwal, G. Luxury trends accelerated by the Covid-19 pandemic. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 3.
Book chapters
2023
Atwal, G., Heine, K. The ‘brand origin’ dilemma. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 9.
Book chapters
2023
Atwal G. Bryson D. Peloton - Falling Out of Step? 2022.
Case studies
2022
Atwal G. Bryson D. Kaiser M. The chopsticks debacle: how brand hate flattened Dolce & Gabbana in China. Journal of Business Strategy 2022 vol. 1 p. 37-43.
Articles in peer refereed journals
2022
Atwal G. Heine K. Luxury entrepreneurship and innovation part II. Strategic Change 2022 vol. 31 n°5 p. 483-485.
Articles in peer refereed journals
2022
Atwal G. Hultén P. Williams A. Kaiser M. Opportunity recognition and knowledge transfer in the champagne industry: A conceptual analysis. Strategic Change 2022 vol. 31 p. 285-293.
Articles in peer refereed journals
2022
Heine K. Atwal G. Growing luxury brands through culture-driven innovation. Strategic Change 2022 vol. 31 n°5 p. 533-543.
Articles in peer refereed journals
2022
Atwal G. Brand Hate Hijacked. Finnish Academy of Marketing Annual Conference 2-3 juin 2022 Helsinki Finlande.
Papers in Academic Conferences
2022
Atwal G. Bryson D. Predictors of Crowdfunding ‘Luxury Watch’ Start-ups. MBAA International Conference 23-25 mars 2022 Chicago Etats-Unis.
Papers in Academic Conferences
2022
Atwal G. Heine K. Luxury entrepreneurship and innovation. Strategic Change 2022 vol. 31.
Articles in peer refereed journals
2022
Bryson D. Atwal G. Crespi R. Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers. Strategic Change 2022 vol. 31 n°5 p. 497-503.
Articles in peer refereed journals
2022
Atwal, G., Bryson, D. Madhappy: A Streetwear Brand Redefining Coolness, 2022.
Case studies
2022
Atwal G. Bryson D. Kick it like Burberry 2021 n°521-0123-1.
Case studies
2021
Atwal G. Bryson D. Savoir Beds - Dreaming of Luxury in the 21st Century 2021 n°521-0082-1.
Case studies
2021
Atwal G. Is mixing and matching the new code of luxury?. Luxury Daily 2021.
Papers/digital media in professional journals
2021
Atwal G. 3 reasons why "purpose" is today's hot new marketing trend. Luxury Daily 2021.
Papers/digital media in professional journals
2021
Atwal G. The friendly flagship of the future. Luxury Daily 2021.
Papers/digital media in professional journals
2021
Atwal G. 4 Reasons Consumers Hate Your Luxury Brand. Jing Daily 2021.
Papers/digital media in professional journals
2021
Atwal G. Bryson D. Antecedents of intention to adopt artificial intelligence services by consumers in personal financial investing. Strategic Change 2021 vol. 30 n°3 p. 293-298.
Articles in peer refereed journals
2021
Atwal G. Why Chinese consumers buy fake luxury. Luxury Daily 2021.
Papers/digital media in professional journals
2021
Atwal G. Celebrating the luxuries of life. The Times of India 7 novembre 2021.
Interviews
2021
Zhang M. Atwal G. Kaiser M. Corporate social irresponsibility and stakeholder ecosystems: The case of Volkswagen Dieselgate scandal. Strategic Change 2021 vol. 30 n°1 p. 79-85.
Articles in peer refereed journals
2021
Atwal G. 5 insights on how luxury brands can win over singles in China. Luxury Daily 2021.
Papers/digital media in professional journals
2021
Atwal G. Why luxury brand hate matters. Luxury Daily 2021.
Papers/digital media in professional journals
2021
Atwal G. 4 reasons to remain bullish on China's luxury market. Luxury Daily 2021.
Papers/digital media in professional journals
2021