PROFESSORS DIRECTORY

Atwal G. Bryson D. Antecedents of Intention to use Green Banking in Germany . MMA 2017 22-24 mars 2017 Chicago Etats-Unis.

Atwal G. Bryson D. Luxury Brands in China and India. 1ère éd. Basingstoke : Palgrave Macmillan 2017 256 p.

Atwal G. Bryson D. Marketers incognito: a luxury store evaluation in practice. European Case Clearing House 2017 n°517-0127-1.

Atwal G. 6 idiosyncrasies of the Chinese super-rich. View from ILTM 15 septembre 2017 https://view.iltm.com/2017/09/15/6-idiosyncrasies-of-the-chinese-super-rich/.

Seidemann V. Atwal G. Heine K. Gift culture in china: consequences for the fine wine sector. In: Capitello R. Menival D. Yuan J. (coord.). The Wine Value Chain in China Elsevier – Chandos Publishing 2016 p. 47-62.

Sinha N. Chaudhuri H.R. Atwal G. Mazumdar S. Williams A. Culture and Authenticity Denominations in Bengali-Themed Restaurants. In: Chand Dhiman M. (coord.). Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations Hershey: IGI Global 2016 p. 265-287.

Atwal G. Bryson D. The Brand Trump. The World Financial Review 2016.

Atwal G. Bryson D. Chauhuri A. Dave K. Antecedents of Intention to Use Green Banking Services in India. Strategic Change 2016 vol. 25 n°5 p. 549-565.

Atwal G. Bryson D. Subway Germany: Destination Success?. Principles and Practice of Marketing 2016.

Heine K. Phan M. Atwal G. Authenticity and prestige: what luxury brands could learn from the wine industry?. Luxury Research Journal 2016 vol. 1 n°2 p. 177-190.

Atwal G. Bryson D. Heine K. Antecedents of Luxury Brand Hate. The Mystique of Luxury Brands Conference 12-13 mai 2016 Shanghai Chine.

Atwal G. Bryson D. How the Brexit Referendum was Trumped: Personality Protest and Patriotism. The World Financial Review 2016.

Atwal G. Bryson D. Made in India: a new era for luxury brands?. Indian Management 2015 p. 62-65.

Atwal G. Bryson D. Luxury Brands in Emerging Markets - 5 Drivers of Change. LUXURYfacts 9 avril 2015 http://www.luxuryfacts.com/index.php/pages/article/4346.

Atwal G. Bryson D. Parameswaran A. Decrypting the aspiring Indian low-income consumer. The World Financial Review 2015 p. 57-61.

Bryson D. Atwal G. Chaudhuri H.R. Dave K. Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions. Strategic Change 2015 vol. 24 n°3 p. 207-223.

Atwal G. Bryson D. Hidesign: the emergence of a global fashion brand published in Foundations of Marketing by John Fahy and David Jobber 5th Edition. McGraw-Hill 2015.

Atwal G. Bryson D. Luxury Brands Need to Chart a Course into New Frontier Markets. The World Financial Review 2014 p. 46-48.

Heine K. Atwal G. Ates Z. Luxury wine marketing. In: Charters S.J. Gallo J. (coord.). Wine Business Management Paris: Pearson 2014 p. 235-246.

Atwal G. Bryson D. Fast-Fashion Collaborations: Cheap but Chic 2014.

Atwal G. Bryson D. Digital Burberry: Dilemmas in Bringing Luxury Directly To The Customer 2014.

Atwal G. Bryson D. Ergo: Ethical Crises of a German Insurance Giant. William Davidson Institute at the University of Michigan 2014 n°1-429-390.

Atwal G. Is This a New Era for Chinese Luxury Brands?. Branding magazine 16 décembre 2014 http://www.brandingmagazine.com/2014/12/16/is-this-a-new-era-for-chinese-luxury-brands/.

Atwal G. Bryson D. Luxury Brands in Emerging Markets Basingstocke : Editions Palgrave Macmillan 2014 240 p.

Atwal G. Chen S. Determinants of Consumer Intention To Purchase Luxury Fashion Counterfeits In China And India. 4th Joint Research Conference 24 juin 2013 Dijon France.