We Believe in YouTH: supporting youth in the spotlight
BSB is launching a new communication campaign deployed in Dijon and Lyon, affirming its unconditional commitment to youth
In a world marked by uncertainty, distrust and growing anxiety among younger generations, BSB chooses to speak out strongly. Through a new communication campaign deployed mainly in Dijon and Lyon, the school affirms a clear and assertive positioning: supporting young people, restoring their confidence and offering them keys to understanding a world that has become complex. A campaign in direct line with its motto: We Believe in YouTH.
Taking the opposite view of anxiety-provoking speeches
Where young people are too often judged, caricatured or reduced to their weaknesses, BSB chooses to take the opposite approach. This campaign claims a simple but essential conviction: today's young people are committed, lucid, creative, united and ambitious. They act, question, build. And above all, they need to be believed in them in order to be able to project themselves and dare.
Building minds capable of understanding and acting
This message fully echoes the pedagogy supported by BSB. Through courses designed to explain, structure and give meaning — especially in geopolitics, human sciences or management — the school claims a key role: developing critical thinking, offering solid reading frameworks and training minds capable of understanding the complexity of the contemporary world. An essential base for the managers and decision-makers of tomorrow.
A school committed to well-being and mental health
This campaign is also part of a broader commitment to student well-being, as mental health issues are becoming increasingly important in society. By supporting students globally, in all dimensions of their career, BSB defends a deeply humanist vision of higher education: a school that supports, listens, values and provides the means to believe in yourself.
With this campaign and its motto We Believe in YOUth, BSB reaffirms what sets it apart: a school that doesn't just train, but chooses to believe in its youth — and to empower them to believe in themselves.
