An international perspective throughout the Bachelor's program.
From your first year, you'll participate in an international seminar at BSB or one of our 13 partner destinations to improve your language skills and discover another academic culture.
In your second year, you can spend a semester or attend a summer school at one of our 200 partner universities , some of which are world-renowned in Business Development.
In your third year , and in the initial track, you have the opportunity to go even further with a dual degree. For example, BSB opens the doors to Nottingham Trent University, one of the UK's most prestigious universities for business and management, at the heart of an environment where growth strategies, commercial innovation, and new business models are flourishing.
If you complete your third year as a work-study student, you'll remain on campus, but the international experience will come to you.
Between the courses taught in English , the international speakers , the global business case studies and the presence of students from dozens of countries (+80 nationalities on campus) , you experience a global immersion without leaving your work-study program.
Result: your Bachelor Business Development is not limited to Dijon or Lyon. It is an international course where you can test several academic and professional experiences abroad, and leave with a profile sought after by recruiters.
What you will study in the Bachelor in Business Development at BSB
In addition to core management fundamentals, in your third year the Business Development specialisation immerses you in real-world practice: understanding customer expectations, identifying what creates value and learning how to grow an organisation’s activity in a constantly evolving environment.
Explore the critical role of customer relationships in business dynamics. Learn how to manage a wide range of interactions, structure a seamless customer experience and respond effectively to sensitive situations. Analyse how service quality becomes a true differentiating factor for building loyalty and long-term relationships.
Dive into the approaches used to access new markets, identify opportunities and build partnerships. Observe professional practices through testimonials, company visits and on-site meetings. Use these experiences to understand sector expectations, refine your career orientation and project yourself into your future role.
Discover the behind-the-scenes aspects of the buyer’s role: sourcing, supplier selection, negotiation and contracting. Understand the criteria that drive purchasing decisions and how these choices influence a company’s commercial balance. Analyse how supplier relationships fit into an overall performance strategy.
Learn how to structure a sales action plan, analyse business activity and monitor key indicators. Practise using tools that help measure progress, adjust priorities and make informed decisions. Understand how to combine a strategic overview with operational actions to effectively contribute to an organisation’s growth.
These modules are complemented by case studies, field observations and real business scenarios that train you to argue, analyse and make decisions aligned with current commercial challenges. They prepare you to evolve quickly in an environment where impact, market understanding and customer relationships are essential.
The skills you will develop in the Bachelor in Business Development
Professional skills to build strong and recognised expertise
Structuring a commercial approach suited to different contexts and stakeholders.
Preparing, conducting and closing professional discussions with a clear methodology.
Identifying the right levers to support business activity and contribute to performance.
Using digital tools to monitor progress, analyse situations and take a step back.
Feeling confident in a professional environment where interactions may take place in both French and English.
Human skills to help you grow and move projects and teams forward
Active listening, relationship-building skills and the ability to create trust.
Analytical reflexes to inform your decisions and prioritise action.
Collaborative working, coordination and commitment towards a shared objective.
Confidence in defending a proposal and persuading in a structured way.
Adaptability, managing the unexpected and maintaining a professional mindset.
Our students are welcomed by companies across all sectors: commercial organisations, fast-growing start-ups, SMEs and mid-sized companies, major retail players, service companies, specialised networks, as well as sales departments of large corporate groups. This immersion enhances their CVs and strengthens their employability from the moment they graduate.
Unique support to reveal your talents
At BSB, you do not only train in technical skills:
you also learn to better understand yourself and develop your potential through two unique initiatives.
Pathfinder™ – support from day one to your first job
Support from day one to your first job. Unlimited one-to-one coaching,
personality assessments, practical workshops… Pathfinder™ helps you identify your strengths,
build confidence, refine your academic choices and design a professional path aligned with your ambitions.
Leaderskills Institute – being a good leader is not innate… it can be learned!
BSB offers a structured pathway to develop leadership skills and obtain a certification you can showcase on your CV. You will build the essential human skills needed to collaborate as a team, manage projects effectively, unite people and inspire others.
Learn Business Development in the field with an apprenticeship or internship
The Bachelor in Management Business Development specialization is offered initially, with an internship of at least 4 months, or alternately, with a pace of 3 days in a company and 2 days at the School to combine professional immersion and skills development.
Prospecting and identifying new opportunities, Qualification of leads and contact with potential customers, Participation in commercial meetings and negotiation actions, Monitoring of client portfolios and management of daily relationships, Contribution to the preparation of offers, commercial proposals and arguments, Participation in performance monitoring, tool updates and reporting, Sector monitoring to identify market developments and adjust actions
Our students have been welcomed into large companies and recognized banking institutions, in France and internationally, thus reinforcing the value of their career.
The companies that recruited our students
100% of our Bachelor's degree students get a job in less than 4 months after their diploma (CGE 2025 integration survey).
And after the Bachelor Business Development?
The jobs available after your Bac+3 in Business Development
Are you ready to join positions in corporate finance , investment banking , auditing or management control , in France and internationally:
Junior Business Developer, Business manager/Development manager, BtoB or BtoC commercial, Assistant account manager, Assistant sector manager, Partnership manager assistant, Buyer assistant or sourcing assistant
These functions are often the first step towards positions of responsibility in sales teams, retail, business units or development departments.
Continuing studies at BSB
81% of Bachelor in Management students choose to continue their studies by joining the Master Grande École , with specializations directly linked to development and strategy such as Commercial & Retail Strategy , Entrepreneurship & SME Management , International Business Management or Strategy Consulting & Business Transformation .double degree in Master 2 With the MSc International Business Development .
Master Grande Ecole
For those who want to manage commercial performance, optimize distribution networks and evolve towards managerial functions in retail or market development.
Learn more › Master Grande Ecole International Business Management
A specialization to understand multicultural issues, manage projects abroad and evolve in global environments requiring agility, negotiation and strategic vision.
Learn more › Master Grande Ecole Entrepreneurship & SME Management
Ideal for learning how to develop a project, take over a business or support the growth of SMEs through an approach combining innovation, management and rapid decision-making.
Learn more › Master Grande École
For those who want to support organizations in their strategic choices, their operational transformation and the improvement of their overall performance.
Learn more › MSc International Business Management
A program 100% in English to evolve in positions of an international dimension, with a multicultural, managerial approach and focused on the global challenges of companies.
Learn more ›
Integration and salaries
With a Bachelor's degree, the average exit salary is between 30 and 352,000 euros gross per year (fixed+variable portion), depending on the missions, the sector and the location. After a Master's degree, the salary evolves to 38 to 42 K€ gross annually at the beginning of the career, excluding variables, with remuneration that can increase with bonuses and commissions for positions as confirmed business developers, business engineers, sector managers, sector managers, sector managers, key account managers, key account managers, key accounts manager, key account manager, key account manager, key account manager, key account manager, development manager, category manager (depending on the MGE/MSc specialization followed)
The Bachelor Business Development: a solid foundation for all the specializations of the Grande Ecole Master
If you want to continue to a Master Grande Ecole as an initial course or as a work-study program, your choice of specialization does not depend on the one you are following in the 3rd year Bachelor. You can therefore opt for another specialization.To have the choice, to remain free and above all to build a career in line with his personality, his values and his talents.
